Being creative while boosting your SEO ?

But What Is SEO?

So, much better known by this three-letter abbreviation (S-E-O), SEO is an English acronym that comes from the term “Search Engine Optimization” (in French, optimisation pour les moteurs de recherche). Also called natural or organic referencing, it brings together a number of techniques aimed at better positioning a site in the SERP (Search Engine Results Page). In other words, to improve its ranking on search results pages.

Thus, a site’s ranking is considered excellent when it positions itself on the first page of search results. But more specifically in one of the top ten natural proposals in the list of results based on keywords (keywords) related to its theme.

Next, What Are the Different SEO Techniques?

So, as mentioned earlier, SEO encompasses a set of techniques. Using SEO means employing specific referencing tactics such as:

• The analysis, design and insertion of keywords (in texts);
• Optimization of editorial content (bullet points, italicized or bold words…);
• Netlinking or link building;
• Registration in directories;
• Etc.

Among other methods that tend to eliminate creativity in website owners who seem obsessed with SEO.

How to boost your SEO creatively ?

First of all, it is possible to combine creativity and SEO. Because, as proof, the majority of well-ranked sites on Google perfectly combine these two concepts. But how to do it for your site? The answer in the following lines.

Call on SEO Experts to stimulate your creativity

First, if you own one or several specialized blogs in topics such as marketing or IT for example, it is necessary that the content of your various subjects revolves around keywords. Moreover, this technique specific to SEO allows search engines to quickly target your page as soon as the internet user enters these keywords (keywords). Nevertheless, it sometimes happens that certain highly technical subjects (e.g., mastering HTML & CSS, JavaScript, …) are outside the field of knowledge and competence of the writer. As a result, the content is unimpressive and the writing is “stuffed” with keywords without creative spirit.

Finally, to stimulate your creativity in these situations, the ideal would be to call upon specialists in the field that is the subject of your topic. Because, you would thus proceed like an investigative journalist by collecting their statements that you will insert in quotation marks to enhance your production. The important thing is that these quotes fit with the intention of your keywords.

So, SEO : think like your readers

So, it’s about bringing a more human dimension to your texts or content. Moreover, topics that are not very exciting for authors, such as top lists, are paradoxically the most useful to readers. Because producing a text creatively seems very complicated, hence the abusive use of SEO to get read. However, by bringing a human touch to the writing of the subject, your production will be more user-friendly and more interesting in the eyes of the reader. To do this, think like the latter, take into account their point of view, ask yourself what interest you have in researching this subject, etc.

Today, some search engines, notably Google, try to trace the journey of readers and their various centers of interest thanks to search links located at the bottom of SERPs. These parameters allow internet users to refocus their search and find similar, or even more relevant results. As a website owner, it is essential that you use these new functionalities related to SERP to write more creative and comprehensive texts on the subject. Creativity here will come from the empathy you develop for your reader by demonstrating through the text that you have an idea of the reason for their visit.

Call on a web designer

Calling on the skills of a web designer or a web design agency is necessary, especially for e-commerce (online commerce) site owners. Indeed, it is not uncommon today to see certain online sales platforms, well-placed in SERPs thanks to Netlinking, showing poor display quality and ergonomics to the great dismay of visitors and potential buyers. A lack of creativity that ultimately costs dearly, because although the products offered are of quality, most visitors leave the site without having clicked on a single product. To avoid such losses, rely on the skills of a web designer or a web agency, from the design of your e-commerce site before thinking about SEO.

A web designer is the equivalent of an art director. Their work combines communication, technology, and art. This professional in graphics and design creatively produces all the pages of a website and the graphic elements that compose it (animations, banners, etc.). With them, your site will offer visitors an ergonomic, accessible, and easily usable framework accompanied by an excellent tree structure (organization of pages) and good interaction between sections. This will encourage them to buy and return if necessary, recommending your platform to others and thus boosting your SEO.

SEO : use multimedia

Furthermore, another way to communicate your content creatively while boosting your SEO ranking is to insert multimedia files. Indeed, sometimes there isn’t enough written information on certain topics. In these cases, you have the possibility to expand your content creatively by adding images, graphics, podcasts, and especially YouTube videos. These multimedia elements offer new opportunities to attract traffic, in order to easily climb up the SERPs.

Obviously, this creative method to boost your SEO will depend on each person’s resources, as videos, images, and other multimedia content will take up a lot of space on your site’s hosting: more money to spend, therefore. Moreover, to have good images, we are often forced to buy them. However, many forms of multimedia elements (embedded images and graphics) are available for free (be careful of copyrights).

Find niche topics (unique angle)

Last piece of advice to stay creative while improving your SEO ranking: create content from unique angles. First, you need to have an uncommon title for faster indexing by search engines. For example, titles like “X tips for living well in society” have numerous results on Google. Because they have already been used by many authors. To make a difference, you could rephrase it as follows: “Living well in society: 10 tips to achieve it”. This way, you have a better chance of seeing your page get a better position. But before that, make sure to produce a high-quality text, in every aspect.