Axeptio : a creative solution for compliance !
Author : ROMAN3D,
WEBSITE
First, did you know that new websites are created every day! And the majority of these sites use cookies. Sometimes, these are intentionally hidden by the owners. Consequently, they collect data and personal information from site visitors without their prior approval, for example, for advertising purposes, without the visitors’ knowledge.
From a legal standpoint, this practice is already illegal. It collects users’ private information without their actual approval. As a result, the affected visitor can file a complaint against the owners of these sites. So, to ensure that digital agencies working with websites using cookies don’t face all these troubles, an innovative and very creative solution has emerged. It’s called Axeptio.
This solution offers each user transparency and informed choice regarding cookies. Thus, Axeptio will protect website owners, digital agencies, and the numerous users alike.
In this article, you will discover what Axeptio is, its main features, and how to install it. But first, we’ll tell you what GDPR is. This will be crucial for a better understanding of Axeptio’s role.
But what Is GDPR ?
When talking about personal data protection, it’s important to know where the laws defining the rules in this area come from. GDPR stands for General Data Protection Regulation. GDPR is a European Union regulation that serves as the reference text for personal data protection.
Firstly, it strengthens and unifies data protection for individuals within the European Union. This regulation was adopted on April 14, 2016, then promulgated on April 27 of the same year to come into force on the 24th of the following month. Secondly, its application became effective from May 25, 2018 in all European Union countries, two years after its implementation.
Thirdly, this regulation replaces the directive on personal data protection 95/46/EC adopted in 1995. This text aims, on one hand, to increase the protection of users’ personal data and, on the other hand, to make digital agencies using this data more accountable.
Consequently, it requires these agencies to obtain user consent, in a clear and unambiguous manner, before collecting users’ personal data. This consent is required for both various forms and the collection of cookies present on a website.
To learn more, read our article :
So, What Is Axeptio ?
Thus, Axeptio is a French consent management platform, also known as a CMP. It is specifically dedicated to the collection, recording, and restitution/attestation of consents given by users in the field of personal data management. Moreover, it can also ensure the transmission of consent to all partners, users of the collected data, for whom the authorization request has been submitted. Overall, Axeptio manages the procedures for collecting authorizations, accessing data, and also addresses the issue of proving that users have truly given their consent.
The idea for such a platform that can be integrated into all websites came to its creators during a conference organized in Montpellier, which addressed the implications of the new regulation in terms of ‘user consent‘. Axeptio is the first ‘consent-as-a-service’ platform in France. It is an external, autonomous tool that integrates with all websites to collect consents in a legal and secure manner.
Consequently, the installation of the Axeptio CMP is done in three steps. First, there is the configuration of the Axeptio widget, then its graphical customization, and finally, the sending of custom events to tags connected to the TMS (Tag Management System).
What are the main features of Axeptio?
Furthermore, Axeptio has several features. Firstly, to collect consents on the Internet (cookies, newsletter), Axeptio is the solution that best enhances your business and boosts your opt-in rates. Secondly, it is 100% compliant with GDPR, ePrivacy, and CCPA (California Consumer Privacy Act). In addition to this, Axeptio is compatible with all websites and has a very easy integration. It takes only two minutes to install, and its graphical customization is of very high quality. Finally, Axeptio has a cloud for storing collected consents.
Discover Axeptio : www.axeptio.io
Conclusion
In conclusion, on the Internet, it often happens that some of our personal information is collected without our approval through cleverly placed cookies. So, to avoid legal problems, cf. GDPR, it is important to have software that can prove in due time that users’ information, collected for advertising purposes, was done with their consent. Therefore, Axeptio is the solution!
