Amazon Fire TV Cube finally available in France

© copyright image : Amazon

But what is the Fire TV Cube ?

© copyright image : Amazon

First, the Fire TV Cube is a multimedia box that connects to your TV. It also plugs into various devices compatible with Alexa, Amazon’s AI (integrated artificial intelligence). Consequently, you can easily complete your smart home and control the various hi-tech objects that are taking over our homes.

Perfect viewing with the Fire TV Cube

Control your television and access your favorite applications such as Netflix, Disney+, Amazon Prime, YouTube, and view everything in 4K HDR (High Definition Ready) with Dolby sound… What more could you ask for perfect viewing? Among its many functions, you can also close your connected blinds, listen to music via Deezer or Spotify. Or even turn on and change the ambient color of your lighting, lock your house… If you have a geek soul, you won’t lack creativity to explore the various options it offers. You surely won’t run out of possibilities!

Nevertheless, if this isn’t your case, rest assured, this voice assistant is quite simple to use. In no time, your Fire TV Cube is up and running. All you need to do is connect it electrically, via a simple HDMI cable to your television and then to WiFi. Once linked to your Amazon account, you can use it to watch your series or movies on Amazon Prime TV. Or even place orders vocally on the Amazon platform. All these steps are assisted, so you won’t feel helpless.

Perfect design

Its sleek design and neatness in a cube shape easily integrates into a designer apartment, while keeping its “Wow” effect that will always impress your guests, which is none other than its animated LED bar that responds to Alexa’s voice. No longer fear having to shout across your apartment, its remote control, in addition to traditional buttons, is equipped with a microphone, to avoid waking up the whole neighborhood. Moreover, from your smartphone you can install with one click the applications you want your assistant to master. And also, add numerous “Routines” (pre-set and automated sequences that only you control). And we can guarantee that the possibilities are numerous.

So, the Fire TV Cube will never cease to surprise you !

So, Fire TV Cube: Is This Little Gem Arriving Too Late on the Old Continent?

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So, as you’ve understood, the Fire TV Cube certainly has more than one trick up its sleeve. But how does it compare to its competitors ?

Firstly, Amazon is known for its connectivity and the voice of its virtual assistant: Alexa, which sounds more natural than its direct competitors such as Google, Siri (Apple) or Cortana (Microsoft). Secondly, since the launch of its first device, Amazon has played a secret card that it remains the only one to implement: attractive prices. Thirdly, Amazon is undoubtedly the one who best understands consumer habits and what they are willing to spend on a new hi-tech device.

Hi-Tech and Inexpensive

Moreover, Amazon’s goal is not to cripple customers with exorbitant prices. But to extend its product to as many people as possible: Steve Jobs’ dream (creator and former President of Apple). Besides, it is highly likely that the shape of the Fire TV Cube is a nod to Apple, imitating the design of the Next PC that Steve Jobs had once created, in rebellion against the then-current management of his company, when he was thrown out like ‘garbage’ from his own company.

Indeed, you’ll only need to spend the modest sum of 110 € to get it. Certainly, this seems to cost quite a bit for a new device connected to your TV. But it remains below the competition and quite accessible to the general public. Because, while you can connect to Amazon’s entire ecosystem, it’s not necessary to operate the device, which remains completely autonomous.

And, the concern for Amazon is that competition is tough in the field of artificial intelligence, and even though they are the inveterate precursors, many competitors have emerged. Moreover, portable speakers, as well as Android TVs or even soundbars (Sonos, Bose, …) already have Alexa and/or Google Assistant. Concretely, their policy is certainly well-thought-out, because it doesn’t stem from a technical problem. Because the Amazon Echo was launched in France at about the same time as Google Home. Amazon has taken its time to release this device in France, as it doesn’t seem to be in a hurry.

So, convinced ? Here’s a small recap to help you decide

© copyright image : Amazon

So, like all their policies, Amazon is not looking to fleece their customers. Indeed, the arrival of the Fire TV Cube on the French market is likely to make many people happy. Certainly, the excitement won’t be as frenzied as a gold rush, but it will easily find its place in more than one home. Thus, its numerous options developed hand in hand with many third-party developers will not leave you short of ideas. On the other hand, Amazon remains well ahead of its competitors in this area, among others, the ability to place orders or even book train tickets directly through its voice assistant: Alexa.

Therefore, if you too are passionate about the Fire TV Cube or technology, don’t hesitate to share your opinion in the comments.