Why Launch an Affiliate Program on Your Website ?

First, the main advantage of affiliate marketing compared to other forms of internet marketing is the commission rate. Compared to pay-per-click, cost-per-thousand, and other types of advertising methods, marketing with affiliates is quite competitive but yields results well above average.

Next, before going further, let me explain what affiliate marketing is and how it works. Basically, affiliate marketing involves promoting a product or service in exchange for a commission on each sale you make. Affiliates can run their business from home. They don’t have to worry about customer service, order processing, fulfillment, etc. In most cases, the merchant offers the affiliate marketer a commission based on the selling price of their product. It is usually between 5% and 10% of the public selling price.

In parallel, another thing you can do to boost your sales with this marketing technique is to become an influencer. Essentially, influencers are celebrities who endorse a particular product or website and are rewarded for doing so. When you become an influencer, you will be responsible for creating reviews of the products you endorse, allowing people to decide for themselves whether to purchase them or not. You can receive a variable commission based on affiliate marketing. In this case, you generate revenue through your personal image associated with a promoted product.

If you already have a business website or blog, you can start learning how to launch an affiliate marketing program for your store by creating a free membership site. Moreover, with this method, you will be able to keep track of customers. You can use this information to attract more leads and help you keep your customer base up to date. Because it’s a very effective way to attract new affiliates to your website. But it’s also a good way to interact with your current customers and establish a long-term relationship.

On the other hand, for more information on creating an affiliate program, you must first consider a few elements. First, do you already have a website dedicated to your partners? Or at least a tab on your website? If not, we advise you to launch at least a dedicated section, and ideally an independent site that allows you to manage your relationships with your affiliates and recruit new ones. Additionally, you can also use a CRM (Customer Relationship Management software). We recommend Hubspot, which is perfect for beginners thanks to its freemium business model.

However, another important part of this process for your store is the offer itself. So, what is your offer to your affiliates? Is it a discount, a gift, do you have a contest ?

And, there are literally thousands of different affiliate programs you can promote; Therefore, how to create yours for your store will vary from person to person. Fortunately, there are proven ways to increase your website’s exposure to potential customers. Because the most successful affiliate programs are run by well-known companies with solid track records. So, look for companies like Amazon or Overstock that have been around for a long time. Indeed, they already understand what drives people to buy products and they can easily set up your website to facilitate the sale of their items.

Even if you’re new to e-commerce, it’s easy to understand how affiliates help increase profits. So, here are the two ways to compensate your affiliates

However, Cost Per Action (CPA) and Cost Per Lead (CPL) are the two most conventional compensation methods in affiliate marketing strategies. These two terms refer to the affiliate program fees charged by the affiliated company. Therefore, the affiliate will receive a commission for each customer or prospect resulting from their promotional efforts. Nevertheless, this means that affiliates must focus on attracting customers, not just converting them into clients. Consequently, to do this, an affiliate must be prepared to take on additional responsibilities, such as developing and managing a strong sales and marketing strategy.