Dare to communicate the french way !

Overview of communication agencies

If we were to rely on the phrase “communication agency“, we could simply say that a communication agency … is a structure that takes care of “communicating”. But it’s not as simple as that, because if it were, anyone could do it and these agencies would have no reason to exist. In fact, communication can take several forms. By definition, communication is a set of interactions with others in order to transmit information. There are several types: interpersonal communication, group communication, and mass communication, which refers to all the means and techniques allowing the dissemination of a message from a social organization to a wide audience.

A communication agency, also called an advertising agency, is therefore an agency that handles communication on two levels, within a company or an association for example. It takes care of internal communication to unite the staff with the company’s objectives, and external communication to “promote the image” of this company to the public, its external partners, its suppliers, etc. To achieve this, several skills are put to the test through several departments within these agencies themselves.

Numbering four, these departments are creation, production, strategic planning, and commercial. It is therefore not the work of a single person, but rather that of a group of people. This group works in a complementary way to obtain a result, the visibility and by ricochet the economic growth of a company, a brand, a product, etc.

The advantages of a communication agency

It’s known by every serious and ambitious entrepreneur that communication agencies are now indispensable for online visibility. Currently in France, there are already thousands of them. Not to mention those that continue to emerge. Despite this, some entrepreneurs are still dragging their feet and hesitating to use communication agencies. Big mistake! If you’re wondering why, here are some good reasons to turn to one of the French communication agencies.

First, you’ll get many new ideas. It’s true, you already have a team with whom you work on designing your projects, and this is indeed very advantageous. However, this situation has a major drawback: you will be limited in your collective perception. Indeed, with your team, you will already be accustomed to a way of approaching subjects in a preconceived environment. It’s clear that this will limit creativity and your innovative capacities in your advertising actions.

A communication agency, on the other hand, will have a broader perspective on the subject, as they work with multiple companies from various horizons. With a keen eye, they will give you enough information on what’s working well and what’s not in your company’s communication. France is full of numerous digital and web schools associated with marketing that train their learners in developing digital communication and marketing techniques. These techniques are both innovative and effective, and these are the ones they will later apply to different sectors of society. These graduated students are the main actors in communication agencies. These agencies, therefore, have enough skills to give you better ideas that, in turn, will increase the performance of your communication.

Complementarity of skills

Next, communication agencies possess the skills that you lack. As we mentioned earlier, communication agencies are composed of people trained in mastering digital communication and marketing techniques. Each communication discipline requires particular expertise, which means that even if you decide to ‘manage’ internally, you will always lack a particular skill as your strategy evolves. When you call upon a French communication agency, one of the major advantages is accessing a team of experienced and qualified experts.

To this, you can add saving time and money. Certainly, using a communication agency will come at a price. But it will always be a much better investment in terms of profitability in the medium and long term. You will save time since the agency teams will have a higher productivity in diversity than any employee you could recruit or even train. And by analyzing the subject correctly, you will understand that an agency actually costs much less than recruiting an internal collaborator.

Better technical equipment of communication agencies

Another good reason to use a communication agency: they have tools that you don’t. It’s obvious that digital marketing requires the deployment of specific tools to properly execute each type of task (image editing, analysis, keyword research, competition, marketing action automation…). The majority of these tools offer a range of features but are paid. The cumulative cost of using all these online tools would be quite expensive for small and medium-sized businesses.

Fortunately, agencies already have these tools, in paid versions too. Thus, by paying the fees, you’re also buying the ability to use these powerful tools without having to spend extra.

We have presented only a few of the many tools that communication agencies will provide you. Depending on your needs and expectations, you will discover many others, as they are so numerous that we would never finish listing them.

Why choose french communication agencies ?

A communication agency is, in itself, a source of job creation. Indeed, in a communication agency, there are several sectors, thus several contributors. By favoring French communication agencies, you will contribute to the creation of skilled jobs while developing your company’s image.

Consuming locally means contributing to the economic development of our country. And this will inevitably have positive repercussions at various levels. Many companies have understood this and are already resolutely turning towards “made in France“. According to figures published by the “Opinionway” website, 32% of entrepreneurs have been seeking out French suppliers more since the health crisis, and an additional 20% are considering doing so. So be part of this 20% in order to revitalize the national economy.

Finally, by favoring French communication agencies, you will help them grow even more in the eyes of the world. They are ready to put all their skills at the disposal of companies to reveal them. Thanks to a perfect mastery of communication tools and techniques, they will be able to boost the development of your companies. Moreover, according to “StoryForBrand“, in 2020, 50% of French people only consume brands that reflect their commitment. That of valuing local sectors. Also in 2020, according to “Yougov“, 60% of French people wanted brands to adopt local production. The same applies to communication agencies.

To conclude

Communication agencies play a very important role nowadays in the development of almost all sectors of activity. Indeed, in a world where everything has become digital, it is important to be well-equipped to hold one’s own. Communication agencies are this equipment. They present a large number of advantages for companies seeking positioning and visibility. In order to revitalize the national economy, it is important to turn to local actors and producers. Among these, we obviously have French communication agencies.