{"id":9862,"date":"2026-07-16T16:29:39","date_gmt":"2026-07-16T14:29:39","guid":{"rendered":"https:\/\/roman3d.com\/?p=9862"},"modified":"2026-07-16T22:56:31","modified_gmt":"2026-07-16T20:56:31","slug":"ia-art-et-bullshit-jusqu-ou-peut-on-parler-d-artistes-ia","status":"publish","type":"post","link":"https:\/\/roman3d.com\/fr\/creativite\/ia-art-et-bullshit-jusqu-ou-peut-on-parler-d-artistes-ia\/","title":{"rendered":"IA, art et bullshit : jusqu\u2019o\u00f9 peut-on parler d\u2019\u00ab artistes IA \u00bb ?"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSection &#8211; Banner Header\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#00e5fe 20%|rgba(162,246,240,0.87) 20%|rgba(0,0,0,0) 20%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_start=\u00a0\u00bbrgba(162,246,240,0.87)\u00a0\u00bb background_color_gradient_start_position=\u00a0\u00bb20%\u00a0\u00bb background_color_gradient_end=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb background_color_gradient_end_position=\u00a0\u00bb19%\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2020\/08\/roman3d-blog-actualite-header.jpg\u00a0\u00bb height=\u00a0\u00bb400px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; 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Elle g\u00e9n\u00e8re <strong>textes, images et audios<\/strong> en quelques secondes, tout en s\u2019appuyant sur une <strong>infrastructure \u00e9nergivore<\/strong>, gourmande en <strong>eau<\/strong>, et nourrie d\u2019<strong>\u0153uvres pr\u00e9existantes<\/strong> qui soul\u00e8vent des questions br\u00fblantes de <strong>droit d\u2019auteur<\/strong>. Faut\u2011il y voir un formidable <strong>exhausteur de cr\u00e9ativit\u00e9<\/strong>, capable de r\u00e9v\u00e9ler des <strong>\u201cartistes IA\u201d<\/strong>, ou une machine \u00e0 produire du <strong>bullshit artistique<\/strong>, des formes s\u00e9duisantes mais vides, \u00e9cologiquement co\u00fbteuses et juridiquement douteuses ?<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2026\/07\/roman3d-article-blog-fr-ia-exhausteur-creativite-ou-bullshit-artistique-img02.jpg\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-fr-ia-exhausteur-creativite-ou-bullshit-artistique-img02&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||50px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Qu\u2019est\u2011ce qu\u2019une \u0153uvre d\u2019art aujourd\u2019hui ?<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Pendant longtemps, on a eu tendance \u00e0 d\u00e9finir l\u2019<strong>art<\/strong> par la ma\u00eetrise d\u2019un <strong>geste rare<\/strong> : peindre, sculpter, composer, c\u2019\u00e9tait savoir faire ce que peu de personnes pouvaient faire.<\/p>\n<p>Mais d\u00e8s le XVIII\u1d49 si\u00e8cle, le philosophe <strong>Immanuel (souvent francis\u00e9 en Emmanuel) Kant<\/strong> montre que l\u2019essence de l\u2019art ne r\u00e9side pas seulement dans la technique, mais dans le <strong>g\u00e9nie<\/strong> : une capacit\u00e9 \u00e0 produire des formes <strong>originales<\/strong> qui ne peuvent \u00eatre d\u00e9riv\u00e9es de r\u00e8gles pr\u00e9alables.<\/p>\n<p>Le g\u00e9nie, explique\u2011t\u2011il, <strong>\u201cdonne la r\u00e8gle \u00e0 l\u2019art\u201d<\/strong> : ce n\u2019est pas quelqu\u2019un qui applique des r\u00e8gles, mais celui dont les \u0153uvres deviennent elles\u2011m\u00eames des <strong>exemples<\/strong> \u00e0 partir desquels on abstrait ensuite des r\u00e8gles g\u00e9n\u00e9rales.<\/p>\n<p>Autrement dit, l\u2019art n\u2019est pas simplement ce qui est <strong>difficile<\/strong> \u00e0 faire, mais ce qui <strong>inaugure<\/strong> quelque chose, ce qui ouvre une voie que d\u2019autres pourront suivre sans en \u00e9puiser la source.<\/p>\n<p>Avec l\u2019art moderne, cette intuition se radicalise : lorsqu\u2019un <strong>Marcel Duchamp<\/strong> expose un urinoir comme \u0153uvre, il montre que l\u2019acte artistique peut \u00eatre un <strong>geste de pens\u00e9e et de d\u00e9signation<\/strong> plut\u00f4t qu\u2019un travail manuel sophistiqu\u00e9.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">L\u2019artiste n\u2019est plus seulement celui qui ex\u00e9cute avec ses mains, mais celui qui <strong>d\u00e9cide<\/strong>, <strong>cadre<\/strong> et <strong>interpr\u00e8te<\/strong> le r\u00e9el \u00e0 travers une forme, invente des probl\u00e8mes et des r\u00e9ponses que personne n\u2019avait vus auparavant.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Dans cette perspective, l\u2019<strong>IA<\/strong> ne disqualifie pas d\u2019embl\u00e9e la possibilit\u00e9 de l\u2019art : si l\u2019essentiel est l\u2019<strong>intention<\/strong>, la <strong>vision<\/strong> et le <strong>geste de sens<\/strong>, alors un m\u00e9dium algorithmique peut, en principe, \u00eatre int\u00e9gr\u00e9 au champ artistique, \u00e0 condition que l\u2019humain qui l\u2019emploie ne se contente pas de laisser la machine \u201cparler\u201d \u00e0 sa place.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Solitude, collectif et fabrication des \u0153uvres<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">L\u2019art peut \u00eatre <strong>solitaire<\/strong> : un \u00e9crivain face \u00e0 sa page, un peintre dans son atelier, un musicien travaillant nuit apr\u00e8s nuit sur une composition.<\/p>\n<p>Mais il est aussi, tr\u00e8s souvent, une affaire de <strong>collectif<\/strong> : l\u2019histoire de l\u2019art regorge d\u2019<strong>ateliers<\/strong>, de <strong>studios<\/strong> et de <strong>maisons de couture<\/strong> o\u00f9 l\u2019\u0153uvre se fabrique \u00e0 plusieurs mains autour d\u2019une vision commune.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">\u00c0 la Renaissance, des ma\u00eetres comme <strong>Rapha\u00ebl<\/strong> dirigeaient de vastes ateliers : les assistants pr\u00e9paraient les supports, peignaient les drap\u00e9s, les architectures, parfois des personnages, \u00e0 partir des dessins et de la composition d\u00e9cid\u00e9s par le ma\u00eetre.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Les sources montrent que certaines parties de tableaux sont probablement enti\u00e8rement dues \u00e0 des <strong>\u00e9l\u00e8ves<\/strong>, form\u00e9s \u00e0 reproduire si fid\u00e8lement le style du ma\u00eetre que l\u2019ensemble semble sorti d\u2019une seule main.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">La <strong>haute couture<\/strong> parisienne actualise cette structure : les maisons l\u00e9galement reconnues doivent maintenir des ateliers de <strong>petites mains<\/strong> qui mat\u00e9rialisent les silhouettes imagin\u00e9es par la direction artistique, parfois au prix de <strong>centaines d\u2019heures<\/strong> sur une seule pi\u00e8ce.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Chez <strong>Chanel<\/strong> ou <strong>Dior<\/strong>, des dizaines de couturi\u00e8res, brodeuses, plisseurs travaillent \u00e0 partir de croquis, de toiles et d\u2019indications pr\u00e9cises, mais c\u2019est le <strong>nom de la maison<\/strong> qui signe l\u2019\u0153uvre finale, parce qu\u2019on reconna\u00eet une <strong>vision globale<\/strong> plus que chaque point de couture.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Le <strong>cin\u00e9ma<\/strong> renforce encore cette logique : art profond\u00e9ment collectif, il r\u00e9unit sc\u00e9naristes, acteurs, techniciens, &#8230; et producteurs autour d\u2019une \u0153uvre qui portera pourtant le nom d\u2019un <strong>r\u00e9alisateur<\/strong>, \u00e0 qui l\u2019on attribue la responsabilit\u00e9 du <strong>sens<\/strong> et de la <strong>forme d\u2019ensemble<\/strong>.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Les sociologues de l\u2019art parlent ainsi de <strong>\u201cmondes de l\u2019art\u201d<\/strong>, soulignant que la cr\u00e9ation r\u00e9sulte de <strong>r\u00e9seaux de coop\u00e9ration<\/strong> autant que de l\u2019inspiration d\u2019un individu.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Dans ce cadre, l\u2019<strong>IA<\/strong> peut \u00eatre pens\u00e9e comme un <strong>nouveau type de collaborateur<\/strong> ou d\u2019<strong>atelier virtuel<\/strong> : elle propose des variantes, des esquisses, des \u00e9tats interm\u00e9diaires que le cr\u00e9ateur peut accepter, refuser, d\u00e9tourner.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Le risque n\u2019est pas qu\u2019elle rende l\u2019art collectif \u2013 il l\u2019est souvent d\u00e9j\u00e0 \u2013, mais qu\u2019elle rende possible une <strong>d\u00e9l\u00e9gation sans intention<\/strong>, o\u00f9 l\u2019artiste n\u2019oriente plus le processus et se contente d\u2019avaliser ce que le mod\u00e8le produit.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Ce que l\u2019IA change dans le r\u00e9gime des images<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<div class=\"min-w-0 pt-md pb-md @3xl:pt-lg @3xl:pb-lg erp-sidecar:pt-0 erp-mobile-sidecar:pt-lg erp-mobile-sidecar:pb-[100px] erp-embedded-sidecar:pt-[56px] erp-embedded-sidecar:pb-[16px]\">\n<div class=\"mx-auto flex flex-col pointer-events-auto max-w-threadContentWidth gap-md md:gap-lg\">\n<div class=\"flex flex-col\">\n<div class=\"flex flex-col gap-md @3xl:gap-lg w-full pt-md @3xl:pt-lg\">\n<div class=\"w-full\">\n<div class=\"w-full flex flex-col\">\n<div data-state=\"active\" data-orientation=\"horizontal\" role=\"tabpanel\" aria-labelledby=\"radix-_r_dq_-trigger-default\" id=\"radix-_r_dq_-content-default\" class=\"focus:outline-none\" tabindex=\"0\">\n<div class=\"flex flex-col @3xl:gap-y-lg gap-y-md\">\n<div class=\"gap-y-sm flex flex-col\">\n<div class=\"relative font-sans text-base text-foreground selection:bg-super\/50 selection:text-foreground dark:selection:bg-super\/10 dark:selection:text-super\">\n<div class=\"min-w-0 break-words [word-break:break-word]\">\n<div dir=\"auto\" id=\"markdown-content-18\" class=\"gap-y-md after:clear-both after:block after:content-['']\" lang=\"fr\">\n<div class=\"has-inline-images my-2 first:mt-0 [&amp;:has([data-inline-type=image])+&amp;:has([data-inline-type=image])_[data-inline-type=image]]:hidden [&amp;:has(table)_[data-inline-type=image]]:hidden\">\n<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] [&amp;_&gt;*:first-child]:mt-0 [&amp;_&gt;*:last-child]:mb-0\" data-renderer=\"lm\" style=\"box-sizing: border-box; scrollbar-color: initial; scrollbar-width: initial; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: #3b82f680; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: var(--tw-prose-body); max-width: 65ch; --tw-prose-body: var(--tw-prose-invert-body); --tw-prose-headings: var(--tw-prose-invert-headings); --tw-prose-lead: var(--tw-prose-invert-lead); --tw-prose-links: var(--tw-prose-invert-links); --tw-prose-bold: var(--tw-prose-invert-bold); --tw-prose-counters: var(--tw-prose-invert-counters); --tw-prose-bullets: var(--tw-prose-invert-bullets); --tw-prose-hr: var(--tw-prose-invert-hr); --tw-prose-quotes: var(--tw-prose-invert-quotes); --tw-prose-quote-borders: var(--tw-prose-invert-quote-borders); --tw-prose-captions: var(--tw-prose-invert-captions); --tw-prose-kbd: var(--tw-prose-invert-kbd); --tw-prose-kbd-shadows: var(--tw-prose-invert-kbd-shadows); --tw-prose-code: var(--tw-prose-invert-code); --tw-prose-pre-code: var(--tw-prose-invert-pre-code); --tw-prose-pre-bg: var(--tw-prose-invert-pre-bg); --tw-prose-th-borders: var(--tw-prose-invert-th-borders); --tw-prose-td-borders: var(--tw-prose-invert-td-borders); --tw-prose-invert-body: var(--static-fg-light); --tw-prose-invert-headings: var(--static-fg-light); --tw-prose-invert-lead: var(--static-fg-light); --tw-prose-invert-links: var(--static-fg-light); --tw-prose-invert-bold: var(--static-fg-light); --tw-prose-invert-counters: var(--fg-secondary); --tw-prose-invert-bullets: var(--fg-secondary); --tw-prose-invert-hr: var(--border-medium); --tw-prose-invert-quotes: var(--static-fg-light); --tw-prose-invert-quote-borders: var(--border-medium); --tw-prose-invert-captions: var(--static-fg-light); --tw-prose-invert-kbd: #fff; --tw-prose-invert-kbd-shadows: 255 255 255; --tw-prose-invert-code: var(--static-fg-light); --tw-prose-invert-pre-code: var(--static-fg-light); --tw-prose-invert-pre-bg: oklch(var(--offset-color)); --tw-prose-invert-th-borders: var(--border-medium); --tw-prose-invert-td-borders: var(--border-medium); font-size: 1rem; line-height: 1.625; display: inline; min-width: 0px; overflow-wrap: break-word; word-break: break-word; --font-thin: 430; --font-extralight: 430; --font-light: 430; --font-normal: 430; --font-semimedium: 530; --font-medium: 530; --font-semibold: 530; --font-bold: 630; --font-extrabold: 630; --font-black: 630; font-weight: var(--font-normal); font-variation-settings: 'opsz' 12, 'slnt' var(--font-slnt); font-family: var(--pplx-answer), var(--pplx-serif), ui-serif, Georgia, Cambria, var(--pplx-cjk-serif), serif; letter-spacing: var(--font-serif-answer-letter-spacing); border: 0px solid var(--border-medium);\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Walter Benjamin<\/strong>, dans \u00ab\u00a0<em><strong>L\u2019\u0153uvre d\u2019art \u00e0 l\u2019\u00e9poque de sa reproductibilit\u00e9 technique<\/strong>\u00ab\u00a0<\/em>, montre que la photographie et le cin\u00e9ma alt\u00e8rent l\u2019<strong>\u201caura\u201d<\/strong> des \u0153uvres : leur pr\u00e9sence unique dans le temps et l\u2019espace, leur <strong>unicit\u00e9<\/strong>, leur ancrage dans un <strong>rituel<\/strong> ou une <strong>tradition<\/strong>.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">La <strong>reproduction technique<\/strong> d\u00e9tache l\u2019\u0153uvre de sa situation originelle, la rend disponible partout et pour tous, transformant son statut <strong>symbolique<\/strong> autant que <strong>politique<\/strong>.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">L\u2019<strong>IA<\/strong> franchit une \u00e9tape suppl\u00e9mentaire : il ne s\u2019agit plus seulement de <strong>reproduire<\/strong> une \u0153uvre existante, mais de <strong>g\u00e9n\u00e9rer<\/strong> une quantit\u00e9 potentiellement illimit\u00e9e de nouvelles images ou textes \u00e0 partir de mod\u00e8les entra\u00een\u00e9s sur des <strong>corpus massifs<\/strong>.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Chaque r\u00e9sultat est \u201coriginal\u201d au sens o\u00f9 il n\u2019est pas identique \u00e0 un autre, mais il est aussi enti\u00e8rement <strong>rempla\u00e7able<\/strong>, ce qui brouille la fronti\u00e8re entre <strong>original<\/strong> et <strong>copie<\/strong> et dilue l\u2019aura dans un <strong>flux continu<\/strong>.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Dans ce contexte, l\u2019aura ne dispara\u00eet pas enti\u00e8rement ; elle se <strong>d\u00e9place<\/strong> : elle ne r\u00e9side plus dans l\u2019objet isol\u00e9, mais dans le <strong>geste<\/strong> qui, au milieu de cette abondance, parvient \u00e0 faire \u00e9merger une forme <strong>n\u00e9cessaire<\/strong> plut\u00f4t qu\u2019une image de plus.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">L\u2019IA devient ainsi un <strong>milieu<\/strong> plut\u00f4t qu\u2019un simple outil : ce qui compte n\u2019est pas ce qu\u2019elle produit en soi, mais la mani\u00e8re dont un humain <strong>construit<\/strong>, <strong>r\u00e9siste<\/strong>, <strong>s\u00e9lectionne<\/strong> et se <strong>positionne<\/strong> dans cet espace du possible.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Bullshit artistique : quand la forme se vide de sens<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Pour penser le <strong>\u201cbullshit artistique\u201d<\/strong>, la distinction propos\u00e9e par <strong>Harry Frankfurt<\/strong> entre <strong>mensonge<\/strong> et <strong>bullshit<\/strong> est \u00e9clairante.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Frankfurt explique que le <strong>menteur<\/strong> sait qu\u2019il dit quelque chose de faux et reste d\u00e9fini par son rapport, m\u00eame conflictuel, \u00e0 la <strong>v\u00e9rit\u00e9<\/strong> ; le <strong>bullshitter<\/strong>, lui, est <strong>indiff\u00e9rent \u00e0 la v\u00e9rit\u00e9<\/strong>, il se soucie seulement de produire un <strong>effet<\/strong>, d\u2019obtenir une <strong>impression<\/strong> ou une <strong>adh\u00e9sion<\/strong>.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Transpos\u00e9e \u00e0 l\u2019art, cette distinction d\u00e9signe des formes qui ne cherchent pas \u00e0 exprimer une <strong>n\u00e9cessit\u00e9 int\u00e9rieure<\/strong> ou une <strong>vision singuli\u00e8re<\/strong>, mais simplement \u00e0 produire un <strong>\u201clook\u201d<\/strong> conforme aux attentes du march\u00e9, de l\u2019algorithme ou du public.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">L\u2019IA rend ce type de production extr\u00eamement facile : on peut g\u00e9n\u00e9rer en quelques secondes des images tr\u00e8s <strong>l\u00e9ch\u00e9es<\/strong> dans des styles <strong>standardis\u00e9s<\/strong> : fantasy, cyberpunk, \u201cGhibli\u2011like\u201d, etc. ; uniquement pour alimenter un flux ou r\u00e9colter des <strong>likes<\/strong>.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">On obtient alors des \u0153uvres techniquement impressionnantes mais <strong>conceptuellement indiff\u00e9rentes<\/strong> : des formes qui ne sont pas n\u00e9cessairement fausses, mais dont l\u2019auteur n\u2019a pas de rapport exigeant \u00e0 ce qu\u2019elles montrent ; ce qui compte, c\u2019est qu\u2019elles <strong>\u201cmarchent\u201d<\/strong>.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">C\u2019est l\u00e0 que l\u2019IA peut devenir un puissant <strong>amplificateur de bullshit artistique<\/strong> : elle r\u00e9duit le <strong>co\u00fbt d\u2019entr\u00e9e<\/strong> pour produire des formes, tout en donnant \u00e0 ces formes l\u2019apparence de l\u2019<strong>originalit\u00e9<\/strong> et de la <strong>virtuosit\u00e9<\/strong>.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Mais ce risque existait d\u00e9j\u00e0 : publicit\u00e9, communication politique, certains formats m\u00e9diatiques reposent depuis longtemps sur des images et des r\u00e9cits produits pour l\u2019<strong>effet<\/strong> plus que pour la v\u00e9rit\u00e9 ou la n\u00e9cessit\u00e9.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">L\u2019IA ne cr\u00e9e pas le bullshit, elle <strong>ouvre grand le robinet<\/strong> ; la question est de savoir si nous voulons l\u2019utiliser pour <strong>intensifier<\/strong> ce r\u00e9gime, ou pour le <strong>saturer<\/strong>, le <strong>d\u00e9tourner<\/strong>, le <strong>rendre visible<\/strong>, ce qui s&rsquo;appr\u00eate d\u00e9j\u00e0 \u00e0 une d\u00e9marche artistique possible.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2026\/07\/roman3d-article-blog-fr-ia-exhausteur-creativite-ou-bullshit-artistique-img03.jpg\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-fr-ia-exhausteur-creativite-ou-bullshit-artistique-img03&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||50px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Empreinte \u00e9nerg\u00e9tique et hydrique de l\u2019art algorithmique<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">L\u2019IA donne l\u2019impression d\u2019une pure <strong>virtualit\u00e9<\/strong> : des images qui n\u2019existent que sur \u00e9cran, des textes qui circulent en ligne, des mod\u00e8les invisibles dans le cloud.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">En r\u00e9alit\u00e9, chaque requ\u00eate, chaque g\u00e9n\u00e9ration repose sur des <strong>serveurs<\/strong>, des <strong>data centers<\/strong> et des <strong>r\u00e9seaux<\/strong> dont l\u2019<strong>empreinte \u00e9nerg\u00e9tique<\/strong> et l\u2019<strong>empreinte hydrique<\/strong> deviennent tr\u00e8s significatives \u00e0 l\u2019\u00e9chelle mondiale.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Sur le plan \u00e9lectrique, plusieurs analyses indiquent que les data centers pourraient consommer <strong>3 \u00e0 4% de l\u2019\u00e9lectricit\u00e9 mondiale<\/strong> d\u2019ici 2030, en grande partie pour alimenter les infrastructures de stockage et de calcul n\u00e9cessaires aux services num\u00e9riques et \u00e0 l\u2019IA.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">L\u2019entra\u00eenement de grands mod\u00e8les de langage de type <strong>GPT<\/strong> mobilise des milliers de GPU pendant des semaines, avec un co\u00fbt \u00e9nerg\u00e9tique qui se traduit en <strong>dizaines \u00e0 centaines de tonnes de CO\u2082<\/strong> selon le mix \u00e9lectrique utilis\u00e9.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Sur le plan hydrique, des travaux men\u00e9s par <strong>Shaolei Ren<\/strong> et ses coll\u00e8gues ont montr\u00e9 qu\u2019un entra\u00eenement complet de ce type de mod\u00e8le peut entra\u00eener l\u2019\u00e9vaporation de <strong>centaines de milliers de litres d\u2019eau douce<\/strong> dans les syst\u00e8mes de refroidissement \u00e9vaporatif des data centers, soit l\u2019ordre de grandeur de la fabrication de centaines de voitures.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">La m\u00eame \u00e9quipe estime qu\u2019un usage courant d\u2019un chatbot de type GPT peut, en fonction du lieu et de la technologie de refroidissement, consommer l\u2019\u00e9quivalent de <strong>plusieurs centaines de millilitres d\u2019eau potable<\/strong> pour quelques dizaines de questions\u2011r\u00e9ponses.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">\u00c0 cela s\u2019ajoute l\u2019empreinte <strong>indirecte<\/strong> : eau utilis\u00e9e pour produire l\u2019\u00e9lectricit\u00e9, pour fabriquer les <strong>puces<\/strong>, les <strong>serveurs<\/strong>, les <strong>b\u00e2timents<\/strong> et les <strong>r\u00e9seaux<\/strong> n\u00e9cessaires \u00e0 cette <strong>cr\u00e9ativit\u00e9 algorithmique<\/strong>.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Dans un contexte o\u00f9 certaines analyses anticipent un <strong>d\u00e9ficit global de 56% en eau douce<\/strong> disponible \u00e0 l\u2019horizon 2030 si rien n\u2019est fait, l\u2019IA devient ainsi un acteur discret mais r\u00e9el de la <strong>crise hydrique<\/strong>.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Les installations artistiques bas\u00e9es sur des <strong>projections g\u00e9antes<\/strong>, du <strong>calcul en temps r\u00e9el<\/strong> et des <strong>exp\u00e9riences immersives<\/strong> aliment\u00e9es par l\u2019IA amplifient encore cette empreinte : elles mobilisent de la puissance, du refroidissement, des infrastructures de montage et de transport.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">La question <strong>\u00e9cologique<\/strong> de l\u2019art num\u00e9rique n\u2019est donc pas secondaire : elle concerne la fa\u00e7on dont nous inscrivons nos \u0153uvres dans une <strong>\u00e9conomie de ressources limit\u00e9es<\/strong>, et la responsabilit\u00e9 que nous acceptons \u2013 ou non \u2013 comme cr\u00e9ateurs.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Pistes de d\u00e9sali\u00e9nation et d\u2019\u00e9cologie de l\u2019IA cr\u00e9ative<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Face \u00e0 cette empreinte, l\u2019enjeu n\u2019est pas seulement de <strong>culpabiliser<\/strong> l\u2019usage de l\u2019IA, mais de penser des formes de <strong>d\u00e9sali\u00e9nation<\/strong> : r\u00e9duire la d\u00e9pendance aux grandes plateformes, r\u00e9ancrer la cr\u00e9ation dans des infrastructures que l\u2019on comprend, et exp\u00e9rimenter des formes de <strong>sobri\u00e9t\u00e9 num\u00e9rique<\/strong>.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 data-sourcepos=\"1:1-1:74\">Sur le plan technique, plusieurs pistes \u00e9mergent :<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Mod\u00e8les plus petits et ouverts<\/strong> : des recherches sur les <strong>small language models<\/strong> et les mod\u00e8les <strong>open source<\/strong> montrent qu\u2019on peut obtenir de bonnes performances pour beaucoup de t\u00e2ches cr\u00e9atives avec des mod\u00e8les plus <strong>compacts<\/strong>, moins gourmands en \u00e9nergie et en ressources qu\u2019un mod\u00e8le g\u00e9ant.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Edge AI<\/strong> et <strong>mod\u00e8les internes<\/strong> : d\u00e9placer une partie de l\u2019inf\u00e9rence vers des appareils locaux (ordinateurs personnels, serveurs d\u2019atelier, micro\u2011data centers) peut r\u00e9duire les co\u00fbts de transport de donn\u00e9es et permettre un contr\u00f4le plus fin du <strong>mix \u00e9nerg\u00e9tique<\/strong>, \u00e0 condition de ne pas simplement reproduire \u00e0 petite \u00e9chelle les inefficiences du cloud.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>On\u2011premise<\/strong> et <strong>mod\u00e8les d\u2019atelier<\/strong> : des analyses r\u00e9centes montrent que, pour certaines organisations, le d\u00e9ploiement de grands mod\u00e8les de langage sur <strong>infrastructure interne<\/strong> peut devenir \u00e9conomiquement comp\u00e9titif, tout en offrant des marges de man\u0153uvre pour optimiser l\u2019<strong>efficacit\u00e9 \u00e9nerg\u00e9tique<\/strong>, la <strong>localisation des calculs<\/strong> et la <strong>politique de refroidissement<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Sur le plan hydrique, la recherche explore des solutions de <strong>circularit\u00e9 de l\u2019eau<\/strong> : r\u00e9utilisation des eaux de refroidissement, syst\u00e8mes ferm\u00e9s, choix de sites o\u00f9 l\u2019eau est moins rare, et, plus radicalement, utilisation de la <strong>chaleur fatale<\/strong> des data centers pour alimenter des technologies de <strong>purification d\u2019eau<\/strong> ou de <strong>capture de carbone<\/strong>.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Une \u00e9tude r\u00e9cente sugg\u00e8re qu\u2019en exploitant cette chaleur pour la <strong>purification thermique d\u2019eau sal\u00e9e ou saum\u00e2tre<\/strong>, certains data centers pourraient devenir <strong>\u201cwater\u2011positive\u201d<\/strong>, produisant plus d\u2019eau potable qu\u2019ils n\u2019en consomment, tout en contribuant \u00e0 des dispositifs de capture de <strong>CO\u2082<\/strong>.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Pour un <strong>artiste IA<\/strong>, ces options ne sont pas des d\u00e9tails techniques : choisir de travailler avec des <strong>mod\u00e8les locaux plus sobres<\/strong>, des infrastructures aliment\u00e9es en <strong>\u00e9nergies renouvelables<\/strong>, des plateformes engag\u00e9es dans la <strong>circularit\u00e9 de l\u2019eau<\/strong>, c\u2019est une mani\u00e8re de r\u00e9inscrire son geste dans une <strong>\u00e9thique de la cr\u00e9ation<\/strong>.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">D\u00e9sali\u00e9ner la cr\u00e9ation, ici, c\u2019est se lib\u00e9rer \u00e0 la fois du <strong>monopole culturel<\/strong> des g\u00e9ants du num\u00e9rique et de l\u2019<strong>ignorance mat\u00e9rielle<\/strong> : savoir d\u2019o\u00f9 viennent l\u2019\u00e9nergie et l\u2019eau qui soutiennent nos \u0153uvres, et d\u00e9cider ce que nous acceptons de consommer pour une image ou un texte de plus.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2026\/07\/roman3d-article-blog-fr-ia-exhausteur-creativite-ou-bullshit-artistique-img04.jpg\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-fr-ia-exhausteur-creativite-ou-bullshit-artistique-img04&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||50px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Droit d\u2019auteur, justice et l\u00e9gitimit\u00e9 des artistes IA<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Sur le plan juridique, les mod\u00e8les g\u00e9n\u00e9ratifs s\u2019appuient souvent sur des corpus d\u2019<strong>\u0153uvres collect\u00e9es en ligne<\/strong> sans que les auteurs aient \u00e9t\u00e9 explicitement consult\u00e9s ni r\u00e9mun\u00e9r\u00e9s, ce qui pose un probl\u00e8me majeur de <strong>justice<\/strong>.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">En Europe, le cadre du <strong>text and data mining<\/strong> autorise l\u2019analyse automatis\u00e9e de contenus prot\u00e9g\u00e9s, \u00e0 condition que les titulaires de droits n\u2019aient pas explicitement r\u00e9serv\u00e9 leurs droits, ouvrant la possibilit\u00e9 d\u2019utiliser de vastes <strong>catalogues cr\u00e9atifs<\/strong> pour l\u2019entra\u00eenement des mod\u00e8les.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Conscient des risques, le <strong>Parlement europ\u00e9en<\/strong> a r\u00e9cemment appel\u00e9 \u00e0 des r\u00e8gles plus strictes : cr\u00e9ation d\u2019un <strong>registre europ\u00e9en<\/strong> listant les \u0153uvres prot\u00e9g\u00e9es utilis\u00e9es pour l\u2019entra\u00eenement, obligation de <strong>transparence<\/strong> sur les datasets et les sites scrapp\u00e9s, droit explicite pour les artistes d\u2019opter pour l\u2019<strong>exclusion<\/strong>, et mise en place de m\u00e9canismes de <strong>r\u00e9mun\u00e9ration<\/strong> proportionnels lorsque leurs \u0153uvres contribuent \u00e0 la performance d\u2019un mod\u00e8le.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Les rapporteurs soulignent que l\u2019absence de transparence et de compensation pourrait \u00eatre assimil\u00e9e \u00e0 une <strong>atteinte au droit d\u2019auteur<\/strong> et \u00e0 des pratiques de <strong>concurrence d\u00e9loyale<\/strong>.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Au\u2011del\u00e0 de la l\u00e9galit\u00e9, la question est celle de la <strong>reconnaissance<\/strong> : peut\u2011on parler d\u2019<strong>\u201cartistes IA\u201d<\/strong> si leur pratique d\u00e9pend enti\u00e8rement de mod\u00e8les entra\u00een\u00e9s sur des \u0153uvres d\u2019autres artistes qui n\u2019ont ni voix ni part dans le processus ?<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Une approche plus juste consisterait \u00e0 concevoir des <strong>mod\u00e8les d\u2019entra\u00eenement sous licence<\/strong>, des <strong>corpus co\u2011cur\u00e9s<\/strong>, des syst\u00e8mes de <strong>partage de revenus<\/strong>, ou des <strong>collaborations explicites<\/strong> entre artistes dont les \u0153uvres servent de base et cr\u00e9ateurs qui s\u2019en servent comme m\u00e9dium \u2013 une sorte d\u2019<strong>atelier \u00e9largi<\/strong> \u00e0 l\u2019\u00e9chelle du num\u00e9rique.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Pour un <strong>artiste IA<\/strong> qui veut se penser comme tel, la responsabilit\u00e9 inclut donc le <strong>choix des outils<\/strong> : pr\u00e9f\u00e9rer des mod\u00e8les <strong>transparents<\/strong>, des datasets <strong>\u00e9thiques<\/strong>, des plateformes qui travaillent \u00e0 la <strong>redistribution<\/strong>, c\u2019est refuser de baser sa pratique sur une <strong>extraction silencieuse<\/strong> du travail cr\u00e9atif d\u2019autrui.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Vers une d\u00e9finition exigeante de l\u2019\u00ab artiste IA \u00bb<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Apr\u00e8s ce d\u00e9tour par <strong>Kant<\/strong>, <strong>Benjamin<\/strong>, <strong>Frankfurt<\/strong>, l\u2019<strong>\u00e9cologie<\/strong> et le <strong>droit<\/strong>, la question initiale peut \u00eatre reformul\u00e9e : non pas \u201cl\u2019IA est\u2011elle artistique ?\u201d, mais \u201cdans quelles conditions un humain qui travaille avec l\u2019IA peut\u2011il <strong>justement revendiquer le titre d\u2019artiste<\/strong> ?\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 data-sourcepos=\"1:1-1:74\">Un <strong>\u201cartiste IA\u201d<\/strong> au sens fort serait :<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">quelqu\u2019un qui <strong>assume une intention<\/strong> claire, une <strong>n\u00e9cessit\u00e9 int\u00e9rieure<\/strong>, et utilise l\u2019IA comme m\u00e9dium pour l\u2019exprimer plut\u00f4t que comme <strong>machine \u00e0 produire des effets<\/strong> ;<\/li>\n<li class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">quelqu\u2019un qui <strong>prend au s\u00e9rieux les contraintes mat\u00e9rielles<\/strong> \u2013 <strong>\u00e9nergie<\/strong> et <strong>eau<\/strong> \u2013 et choisit ses outils, ses mod\u00e8les, ses infrastructures en connaissance de cause, en exp\u00e9rimentant des formes de <strong>frugalit\u00e9<\/strong> et de <strong>circularit\u00e9<\/strong> ;<\/li>\n<li class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">quelqu\u2019un qui <strong>respecte les cr\u00e9ateurs<\/strong> dont le travail nourrit les mod\u00e8les, en privil\u00e9giant des solutions <strong>transparentes<\/strong>, <strong>sous licence<\/strong>, ou en construisant ses propres corpus dans un esprit d\u2019<strong>atelier partag\u00e9<\/strong> plut\u00f4t que d\u2019extraction ;<\/li>\n<li class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">quelqu\u2019un qui <strong>r\u00e9siste au bullshit<\/strong> : qui refuse de se contenter d\u2019images ou de textes \u201cqui marchent\u201d, mais cherche \u00e0 faire de l\u2019IA un <strong>milieu de critique<\/strong>, de <strong>jeu<\/strong>, de <strong>d\u00e9tournement<\/strong>, capable de mettre \u00e0 nu nos <strong>habitudes visuelles et narratives<\/strong>.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Dans ces conditions, l\u2019IA peut bien agir comme un <strong>exhausteur de cr\u00e9ativit\u00e9<\/strong> : elle \u00e9largit le <strong>champ des possibles<\/strong>, permet des <strong>combinaisons<\/strong> et des <strong>explorations rapides<\/strong>, tout en obligeant l\u2019artiste \u00e0 se confronter \u00e0 ce qui, en lui, ne peut \u00eatre automatis\u00e9 \u2013 <strong>vision<\/strong>, <strong>courage<\/strong>, <strong>responsabilit\u00e9<\/strong>.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Mais l\u00e0 o\u00f9 l\u2019intention se dissout, o\u00f9 l\u2019on renonce \u00e0 toute exigence, elle devient une machine \u00e0 produire du <strong>bullshit artistique<\/strong>, qui occupe l\u2019espace symbolique avec des formes brillantes mais vides, en consommant une \u00e9nergie et une eau dont nous aurons besoin pour tout le reste.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2026\/07\/roman3d-article-blog-fr-ia-exhausteur-creativite-ou-bullshit-artistique-img05.jpg\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-fr-ia-exhausteur-creativite-ou-bullshit-artistique-img05&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||50px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">L\u2019IA ne tue pas l\u2019art ; elle le <strong>met \u00e0 l\u2019\u00e9preuve<\/strong>.<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<blockquote>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Et c\u2019est peut\u2011\u00eatre l\u00e0, paradoxalement, que commence le travail des <strong>artistes IA<\/strong> : non pas dans la c\u00e9l\u00e9bration na\u00efve de la machine, mais dans l\u2019<strong>exploration lucide<\/strong> de ce qu\u2019elle nous r\u00e9v\u00e8le sur <strong>nous\u2011m\u00eames<\/strong>.<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">FAQ \u2013 IA, art et artistes IA<\/h2>\n<p>[\/et_pb_text][dsm_faq _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh6&Prime; background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding=\u00a0\u00bb||3px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_faq_child dsm_title=\u00a0\u00bbQu\u2019est\u2011ce qu\u2019un\u00b7e \u201cartiste IA\u201d ?\u00a0\u00bb dsm_content=\u00a0\u00bb<\/p>\n<p>Un\u00b7e <strong>artiste IA<\/strong> est une personne qui utilise des outils d\u2019intelligence artificielle (mod\u00e8les de type GPT, g\u00e9n\u00e9rateurs d\u2019images, syst\u00e8mes vid\u00e9o, etc.) comme un <strong>m\u00e9dium<\/strong> au service d\u2019une <strong>intention artistique<\/strong> claire, plut\u00f4t que comme simple producteur automatique de formes.<\/p>\n<p>De nombreux artistes contemporains revendiquent d\u00e9j\u00e0 ce positionnement, en int\u00e9grant l\u2019IA dans des pratiques de peinture, de vid\u00e9o, d\u2019installation ou de performance tout en assumant une <strong>vision singuli\u00e8re<\/strong> (Harold Cohen, Refik Anadol, Sougwen Chung, Mario Klingemann, etc.).<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parentOrderClass=\u00a0\u00bbdsm_faq_0&Prime;][\/dsm_faq_child][dsm_faq_child dsm_title=\u00a0\u00bbL\u2019IA va\u2011t\u2011elle remplacer les artistes humains ?\u00a0\u00bb dsm_content=\u00a0\u00bb<\/p>\n<p>Les exp\u00e9riences men\u00e9es dans le monde de l\u2019art montrent plut\u00f4t que l\u2019IA devient un <strong>partenaire de travail<\/strong>, un <strong>atelier virtuel<\/strong> qui propose des pistes, des esquisses et des variations, mais qui ne remplace ni la <strong>vision<\/strong> ni la <strong>responsabilit\u00e9<\/strong> du cr\u00e9ateur.<\/p>\n<p>M\u00eame les artistes qui ont adopt\u00e9 tr\u00e8s t\u00f4t des syst\u00e8mes g\u00e9n\u00e9ratifs insistent sur le fait que le <strong>sens<\/strong>, le <strong>contexte<\/strong> et la <strong>coh\u00e9rence<\/strong> de l\u2019\u0153uvre restent li\u00e9s \u00e0 des d\u00e9cisions humaines, l\u2019IA \u00e9tant un <strong>prolongement<\/strong> de leur processus plut\u00f4t qu\u2019un <strong>auteur autonome<\/strong>.<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parentOrderClass=\u00a0\u00bbdsm_faq_0&Prime;][\/dsm_faq_child][dsm_faq_child dsm_title=\u00a0\u00bbL\u2019art g\u00e9n\u00e9r\u00e9 par IA est\u2011il forc\u00e9ment du \u201cbullshit artistique\u201d ?\u00a0\u00bb dsm_content=\u00a0\u00bb<\/p>\n<p>Non : comme le rappelle Harry Frankfurt, le <strong>\u201cbullshit\u201d<\/strong> se d\u00e9finit par l\u2019<strong>indiff\u00e9rence \u00e0 la v\u00e9rit\u00e9<\/strong> ou \u00e0 la <strong>sinc\u00e9rit\u00e9<\/strong>, et non par la nature de l\u2019outil utilis\u00e9.<\/p>\n<p>L\u2019IA facilite certes la production de <strong>formes creuses<\/strong>, calibr\u00e9es pour l\u2019<strong>effet<\/strong> et les <strong>clics<\/strong>, mais des artistes l\u2019utilisent aussi pour approfondir des th\u00e8mes comme la <strong>m\u00e9moire<\/strong>, l\u2019<strong>identit\u00e9<\/strong>, le <strong>pouvoir<\/strong> ou le <strong>climat<\/strong>, en faisant de l\u2019IA un m\u00e9dium <strong>critique<\/strong> et <strong>po\u00e9tique<\/strong> plut\u00f4t qu\u2019un g\u00e9n\u00e9rateur de clich\u00e9s.<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parentOrderClass=\u00a0\u00bbdsm_faq_0&Prime;][\/dsm_faq_child][dsm_faq_child dsm_title=\u00a0\u00bbQuel est l\u2019impact \u00e9cologique de l\u2019art g\u00e9n\u00e9r\u00e9 par IA (\u00e9lectricit\u00e9, eau) ?\u00a0\u00bb dsm_content=\u00a0\u00bb<\/p>\n<p>Les grands mod\u00e8les utilis\u00e9s pour la cr\u00e9ation visuelle et textuelle reposent sur des data centers qui consomment une part croissante de l\u2019<strong>\u00e9lectricit\u00e9 mondiale<\/strong>, avec des entra\u00eenements de mod\u00e8les de type GPT n\u00e9cessitant des milliers de GPU pendant des semaines et g\u00e9n\u00e9rant des <strong>\u00e9missions significatives de CO\u2082<\/strong>.<\/p>\n<p>Des \u00e9tudes montrent aussi que l\u2019entra\u00eenement et l\u2019usage de ces mod\u00e8les impliquent une <strong>consommation et une \u00e9vaporation d\u2019eau douce<\/strong> tr\u00e8s importantes pour le <strong>refroidissement<\/strong>, pouvant atteindre des <strong>centaines de milliers de litres<\/strong> pour un seul cycle d\u2019entra\u00eenement, et des volumes non n\u00e9gligeables pour l\u2019usage quotidien d\u2019outils comme <strong>ChatGPT<\/strong>.<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parentOrderClass=\u00a0\u00bbdsm_faq_0&Prime;][\/dsm_faq_child][dsm_faq_child dsm_title=\u00a0\u00bbComment utiliser l\u2019IA de mani\u00e8re \u00e9thique (droit d\u2019auteur, mod\u00e8les internes, \u00e9cologie) ?\u00a0\u00bb dsm_content=\u00a0\u00bb<\/p>\n<p>Sur le plan juridique, des rapports europ\u00e9ens recommandent des <strong>registres transparents<\/strong> des \u0153uvres utilis\u00e9es pour l\u2019entra\u00eenement, des m\u00e9canismes d\u2019<strong>opt\u2011out<\/strong> et de <strong>r\u00e9mun\u00e9ration<\/strong> des cr\u00e9ateurs, afin que les mod\u00e8les n\u2019exploitent pas silencieusement des <strong>catalogues d\u2019art prot\u00e9g\u00e9s<\/strong>.<\/p>\n<p>Sur le plan \u00e9cologique et technique, des pistes incluent l\u2019usage de <strong>mod\u00e8les plus petits et open source<\/strong>, d\u2019architectures <strong>edge\/on\u2011premise<\/strong> plus sobres, et de data centers engag\u00e9s dans la <strong>circularit\u00e9 de l\u2019eau<\/strong> et la <strong>valorisation de la chaleur fatale<\/strong>, afin de limiter l\u2019empreinte \u00e9nerg\u00e9tique et hydrique de la cr\u00e9ation IA.<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parentOrderClass=\u00a0\u00bbdsm_faq_0&Prime;][\/dsm_faq_child][\/dsm_faq][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Sources et pistes de lecture<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul class=\"marker:text-quiet list-disc pl-8\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Immanuel Kant<\/strong>, <em>Critique de la facult\u00e9 de juger<\/em>, \u00a7\u00a7 46\u201149 : g\u00e9nie, originalit\u00e9, d\u00e9finition de l\u2019art par la production de r\u00e8gles plut\u00f4t que par la simple application de techniques.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Walter Benjamin<\/strong>, <em>L\u2019\u0153uvre d\u2019art \u00e0 l\u2019\u00e9poque de sa reproductibilit\u00e9 technique<\/em> : notion d\u2019<strong>aura<\/strong>, transformation du statut des \u0153uvres avec la photographie et le cin\u00e9ma, politisation de l\u2019art.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Harry G. Frankfurt<\/strong>, <em>On Bullshit<\/em> : distinction entre <strong>mensonge<\/strong> et <strong>bullshit<\/strong>, d\u00e9finition du bullshit comme <strong>indiff\u00e9rence \u00e0 la v\u00e9rit\u00e9<\/strong>, r\u00e9flexion sur sa prolif\u00e9ration dans les soci\u00e9t\u00e9s contemporaines.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Travaux sur <strong>ateliers<\/strong> et <strong>d\u00e9l\u00e9gation<\/strong> dans l\u2019art : \u00e9tudes sur les ateliers de <strong>Rapha\u00ebl<\/strong> et la sp\u00e9cialisation des assistants, analyses de la dimension collective dans la cr\u00e9ation artistique, reportages sur les <strong>petites mains<\/strong> de la haute couture (Chanel, Dior) et la structure coop\u00e9rative des <strong>\u201cmondes de l\u2019art\u201d<\/strong>.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Analyses de l\u2019<strong>empreinte \u00e9nerg\u00e9tique et carbone<\/strong> de l\u2019IA g\u00e9n\u00e9rative : \u00e9tudes sur la consommation \u00e9lectrique des data centers et l\u2019impact climatique de l\u2019entra\u00eenement et de l\u2019inf\u00e9rence de grands mod\u00e8les de langage et d\u2019images.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">\u00c9tudes sur le <strong>\u201cwater footprint\u201d<\/strong> de l\u2019IA : travaux de l\u2019\u00e9quipe de <strong>Shaolei Ren<\/strong> sur la consommation et l\u2019\u00e9vaporation d\u2019eau li\u00e9es au refroidissement des data centers pour l\u2019entra\u00eenement et l\u2019usage de mod\u00e8les de type GPT ; analyses sur les volumes d\u2019eau utilis\u00e9s par les data centers et les enjeux de <strong>circularit\u00e9<\/strong>.<span class=\"citation-nbsp\"><\/span><\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Pistes de solutions <strong>\u00e9cologiques<\/strong> et <strong>frugales<\/strong> : rapports sur les data centers <strong>\u201cwater\u2011positive\u201d<\/strong> et <strong>\u201ccarbon\u2011negative\u201d<\/strong> via l\u2019utilisation de la chaleur fatale pour la purification d\u2019eau et la capture de carbone, guides pratiques pour une <strong>IA g\u00e9n\u00e9rative durable<\/strong>, r\u00e9flexion sur le <strong>rightsizing<\/strong> des mod\u00e8les.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Recherches sur <strong>edge AI<\/strong> et <strong>mod\u00e8les plus petits<\/strong> : surveys sur le <strong>green edge AI<\/strong>, \u00e9tudes sur l\u2019efficacit\u00e9 \u00e9nerg\u00e9tique de petits mod\u00e8les de langage sur des dispositifs en p\u00e9riph\u00e9rie et sur les gains possibles d\u2019une <strong>inf\u00e9rence locale<\/strong>.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">D\u00e9bats europ\u00e9ens sur l\u2019<strong>IA et le droit d\u2019auteur<\/strong> : rapport du <strong>Parlement europ\u00e9en<\/strong> appelant \u00e0 des registres transparents des \u0153uvres utilis\u00e9es pour l\u2019entra\u00eenement des mod\u00e8les, au droit d\u2019<strong>opt\u2011out<\/strong> et \u00e0 des m\u00e9canismes de <strong>r\u00e9mun\u00e9ration<\/strong> pour les cr\u00e9ateurs.<span class=\"citation inline\" data-pplx-citation=\"\" data-pplx-citation-url=\"https:\/\/www.euronews.com\/next\/2026\/03\/10\/eu-parliament-urges-new-rules-to-protect-creative-works-from-ai-training\"><span class=\"inline-flex\" aria-label=\"eu-parliament-urges-new-rules-to-protect-creative-works-from-ai-training\" data-state=\"open\"><\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Explorons votre projet cr\u00e9atif avec l\u2019IA<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbIntro\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bb05b6b6ce-9585-4ec1-94da-cd0f40f4dfa1&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb link_text_color=\u00a0\u00bb#000000&Prime; quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bb#00e5fe\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2024\/04\/roman3d-accueil-encart-icones-01-2.png\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|5px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb border_radii=\u00a0\u00bbon|20px|20px|20px|20px\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<blockquote class=\"refonte-cta-box\">\n<p><strong>Voici comment nous pouvons vous accompagner :<\/strong><\/p>\n<p>\ud83d\udc49 Clarifier le r\u00f4le de l\u2019IA dans votre communication visuelle, sans sacrifier votre identit\u00e9 de marque.<br \/>\ud83d\udc49 Construire des univers 2D\/3D coh\u00e9rents o\u00f9 la technologie sert votre narration, au lieu de la remplacer.<br \/>\ud83d\udc49 Adapter votre strat\u00e9gie graphique \u00e0 la digitalisation, pour rester lisible, cr\u00e9dible et diff\u00e9renciant sur le long terme.<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<blockquote>\n<p>La digitalisation et l\u2019IA bousculent le m\u00e9tier de graphiste, mais elles peuvent aussi devenir un v\u00e9ritable <strong>tremplin cr\u00e9atif<\/strong> : <strong>d\u00e9couvrez comment ROMAN3D analyse ces enjeux et accompagne les agences de graphisme face \u00e0 la r\u00e9volution num\u00e9rique<\/strong><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px||20px|false|false\u00a0\u00bb link_option_url=\u00a0\u00bbhttps:\/\/roman3d.com\/fr\/projet\/le-malade-imaginaire\/\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"aodVGkQuL4\"><p><a href=\"https:\/\/roman3d.com\/fr\/technologie\/agence-de-graphisme-en-danger-digitalisation-bouscule-tout\/\">L\u2019agence de graphisme en danger ? La digitalisation bouscule tout<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00ab\u00a0L\u2019agence de graphisme en danger ? 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