{"id":9495,"date":"2026-07-07T21:32:59","date_gmt":"2026-07-07T19:32:59","guid":{"rendered":"https:\/\/roman3d.com\/?p=9495"},"modified":"2026-07-07T21:33:07","modified_gmt":"2026-07-07T19:33:07","slug":"comment-refaire-un-site-vitrine-sans-perdre-son-seo","status":"publish","type":"post","link":"https:\/\/roman3d.com\/fr\/site-web\/comment-refaire-un-site-vitrine-sans-perdre-son-seo\/","title":{"rendered":"Comment refaire un site vitrine sans perdre son SEO"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbSection &#8211; Banner Header\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#00e5fe 20%|rgba(162,246,240,0.87) 20%|rgba(0,0,0,0) 20%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_start=\u00a0\u00bbrgba(162,246,240,0.87)\u00a0\u00bb background_color_gradient_start_position=\u00a0\u00bb20%\u00a0\u00bb background_color_gradient_end=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb background_color_gradient_end_position=\u00a0\u00bb19%\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2020\/08\/roman3d-blog-actualite-header.jpg\u00a0\u00bb height=\u00a0\u00bb400px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; 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_module_preset=\u00a0\u00bb05b6b6ce-9585-4ec1-94da-cd0f40f4dfa1&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb link_text_color=\u00a0\u00bb#000000&Prime; quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bb#00e5fe\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2024\/04\/roman3d-accueil-encart-icones-01-2.png\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|5px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<blockquote>\n<p data-path-to-node=\"4\"><strong>Refondre un site vitrine<\/strong> est une excellente opportunit\u00e9 pour <strong>moderniser votre image<\/strong> et <strong>am\u00e9liorer l\u2019exp\u00e9rience utilisateur<\/strong>, mais mal conduite, une migration peut faire chuter durablement votre trafic. <strong>Ce guide pratique vous explique, \u00e9tape par \u00e9tape, comment pr\u00e9parer, ex\u00e9cuter et contr\u00f4ler une refonte sans perdre votre SEO, avec checklist, exemples et actions prioritaires.<\/strong><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2026\/07\/roman3d-article-blog-fr-refonte-site-web-seo-img02.jpg\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-fr-refonte-site-web-seo-img02&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||50px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Pourquoi cette refonte ne doit pas casser votre SEO<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li><strong>Une refonte <\/strong>modifie souvent URLs, structure, contenus et technique ; ces changements peuvent rompre ce qui fait vos positions actuelles (pages index\u00e9es, backlinks, intentions de recherche).<\/li>\n<li><strong>L\u2019objectif est de pr\u00e9server le \u00ab\u00a0jus de lien\u00a0\u00bb<\/strong>, les pages \u00e0 forte valeur et l\u2019intention utilisateur tout en profitant des am\u00e9liorations (vitesse, mobile, contenu).<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Avant la refonte \u2014 pr\u00e9paration<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>1. Faire un inventaire complet des URLs<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||-2px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Crawlez le site actuel<\/strong> avec Screaming Frog, Sitebulb ou un crawler \u00e9quivalent pour lister toutes les pages, statuts HTTP, balises title\/meta, Hn, et le poids des pages.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Exportez la liste<\/strong> en CSV pour construire la table de correspondance ancienne URL \u2192 nouvelle URL.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>2. Prioriser les pages strat\u00e9giques<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||-2px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Identifiez les pages<\/strong> qui apportent le plus de trafic organique et les conversions (Google Analytics \/ GA4, Search Console).<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Classez-les <\/strong>en \u00ab\u00a0\u00e0 conserver exactement\u00a0\u00bb, \u00ab\u00a0\u00e0 fusionner\u00a0\u00bb, \u00ab\u00a0\u00e0 rediriger vers \u00e9quivalent\u00a0\u00bb, \u00ab\u00a0\u00e0 supprimer avec pr\u00e9caution\u00a0\u00bb.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>3. Exporter les donn\u00e9es SEO historiques<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||-2px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Sauvegardez les performances :<\/strong> positions et clics GSC, pages index\u00e9es, trafic organique par page (GA4), et les principaux backlinks (Ahrefs \/ Majestic \/ Semrush).<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>4. Cartographier les backlinks et pages li\u00e9es<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||-2px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Rep\u00e9rez les URLs<\/strong> qui re\u00e7oivent le plus de liens entrants ; ces pages doivent garder une redirection 1\u21921 quand leur URL change.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>5. Concevoir la nouvelle arborescence en gardant l\u2019intention<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||-2px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>La nouvelle structure<\/strong> doit respecter la logique s\u00e9mantique et les parcours utilisateur ; \u00e9vitez de casser la profondeur logique des pages performantes.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2026\/07\/roman3d-article-blog-fr-refonte-site-web-seo-img03.jpg\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-fr-refonte-site-web-seo-img03&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||50px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Pendant la refonte \u2014 bonnes pratiques \u00e0 appliquer en pr\u00e9production<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>1. Bloquer l\u2019indexation de la pr\u00e9prod<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:block [&amp;_strong:has(+br)]:pb-2 [&amp;_strong:has(+br)+br]:hidden\"><strong>Placez un noindex global<\/strong> ou un Disallow dans robots.txt sur la pr\u00e9production pour \u00e9viter l\u2019indexation des brouillons.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>2. Mettre en place la table de correspondance et les redirections 301<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Avant la mise en ligne<\/strong>, pr\u00e9parez un fichier de redirections 301, ligne par ligne, reliant chaque ancienne URL \u00e0 sa nouvelle URL \u00e9quivalente.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Priorit\u00e9 :<\/strong> pages \u00e0 trafic et pages avec backlinks.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>3. Respecter les balises essentielles et le contenu<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Conservez les titles\/H1<\/strong> optimis\u00e9s sur les pages importantes ; si vous changez un title, conservez l\u2019intention et les variantes de mots-cl\u00e9s (ex. \u201crefonte site web\u201d, \u201crefonte site vitrine\u201d).<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Reprenez les contenus<\/strong> \u00e0 forte performance et am\u00e9liorez-les plut\u00f4t que de les supprimer.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>4. V\u00e9rifier la structure Hn, canonical et hreflang<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Assurez-vous que chaque page<\/strong> a un H1 unique, des sous-titres logiques et des canonicals corrects pour \u00e9viter la duplication.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>5. Maillage interne et breadcrumbs<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Reprenez et am\u00e9liorez le maillage interne<\/strong> pour que le PageRank interne atteigne les pages prioritaires ; v\u00e9rifiez les breadcrumbs pour l\u2019UX et le SEO.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>6. Optimiser la technique (Core Web Vitals, mobile)<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Mesurez et am\u00e9liorez<\/strong> la vitesse et l\u2019exp\u00e9rience mobile d\u00e8s la pr\u00e9prod en visant des scores Core Web Vitals sains.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2026\/07\/roman3d-article-blog-fr-refonte-site-web-seo-img04.2.jpg\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-fr-refonte-site-web-seo-img04.2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||50px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Check-list technique \u00e0 ex\u00e9cuter avant bascule<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Inventaire URLs export\u00e9 et valid\u00e9.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Table de redirections 301 compl\u00e8te et test\u00e9e en pr\u00e9prod.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Pr\u00e9prod en noindex.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Titles, metas et Hn r\u00e9\u00e9crits et valid\u00e9s pour les pages importantes.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Sitemap XML mis \u00e0 jour pr\u00eat \u00e0 \u00eatre soumis.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Fichier robots.txt pr\u00eat pour la prod (autoriser l\u2019indexation).<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Tracking Analytics et Search Console configur\u00e9s pour la version finale.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Certificat SSL install\u00e9 et test\u00e9.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Tests QA : liens internes, images, attributs alt, microdonn\u00e9es (schema.org).<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2026\/07\/roman3d-article-blog-fr-refonte-site-web-seo-img05.jpg\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-fr-refonte-site-web-seo-img05&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||50px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Le jour de la mise en ligne \u2014 proc\u00e9dure pas \u00e0 pas<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>1. Basculer les DNS et mettre le site en production<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Planifiez la mise en ligne<\/strong> \u00e0 un moment de faible trafic et informez les \u00e9quipes.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>2. V\u00e9rifier robots.txt et enlever le noindex<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Contr\u00f4lez imm\u00e9diatement <\/strong>que la production autorise l\u2019exploration.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>3. D\u00e9ployer les redirections 301<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Chargez le fichier de redirections<\/strong> et testez les routes critiques (pages \u00e0 trafic, pages avec backlinks).<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>4. Soumettre le nouveau sitemap \u00e0 Google Search Console<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Envoyez le sitemap <\/strong>et demandez l\u2019inspection de pages cl\u00e9s pour acc\u00e9l\u00e9rer la r\u00e9indexation.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>5. Lancer les contr\u00f4les imm\u00e9diats<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Rechercher erreurs<\/strong> 5xx\/4xx, v\u00e9rifier le statut des pages principales et le bon fonctionnement du tracking.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2026\/07\/roman3d-article-blog-fr-refonte-site-web-seo-img06.jpg\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-fr-refonte-site-web-seo-img06&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||50px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Suivi apr\u00e8s mise en ligne \u2014 monitoring et actions correctives<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>1. Surveillance active<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Pendant les 30 premiers jours<\/strong>, suivez quotidiennement : couverture GSC, erreurs d\u2019exploration, pages index\u00e9es, \u00e9volutions de trafic et positions.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>2. Corriger les 404 et redirections mal faites<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Identifiez<\/strong> <strong>rapidement<\/strong> les anciennes URLs qui renvoient 404 et cr\u00e9ez des 301 appropri\u00e9es.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>3. Comparer les positions par mots\u2011cl\u00e9s<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Mesurez la perte\/gain<\/strong> sur mots\u2011cl\u00e9s strat\u00e9giques ; priorisez les corrections pour les pages qui ont perdu le plus.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>4. Surveiller les backlinks et signaux externes<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>V\u00e9rifiez que les backlinks <\/strong>importants pointent bien vers une URL active ou une redirection 301.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>5. Optimiser en continu<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Profitez de la refonte <\/strong>pour enrichir les contenus, ajouter des FAQ s\u00e9mantiques et am\u00e9liorer la conversion \u2014 la refonte est une opportunit\u00e9 pour gagner positions et visibilit\u00e9.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2026\/07\/roman3d-article-blog-fr-refonte-site-web-seo-img08.jpg\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-fr-refonte-site-web-seo-img08&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||50px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Erreurs fatales \u00e0 \u00e9viter<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Mettre en production sans redirections 301 compl\u00e8tes.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Laisser le noindex de pr\u00e9prod actif sur la production.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Supprimer des pages performantes sans \u00e9quivalent ni redirection.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Ignorer le suivi post\u2011lancement (GSC, analytics).<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Oublier de reconfigurer tracking et tags (Google Analytics, GTM).<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Exemples concrets de redirections et r\u00e8gles<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Exemple simple 1\u21921 : \/services\/identite \u2192 \/agence\/identite-visuelle 301.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Fusion de pages : si vous fusionnez deux pages A et B vers une page C, redirigez A\u2192C et B\u2192C et mettez \u00e0 jour les liens internes.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Backlinks entrants : conservez des redirections 301 permanentes pour les pages qui avaient des liens externes pour pr\u00e9server le jus SEO.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Optimisation s\u00e9mantique \u2014 garder \u201crefonte site web\u201d visible<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Int\u00e9grez naturellement le mot-cl\u00e9 principal \u00ab\u00a0refonte site web\u00a0\u00bb dans le title, H1, premier paragraphe et 2\u20133 sous-titres secondaires sans suroptimisation.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Utilisez des variantes et longues tra\u00eenes : \u00ab\u00a0refonte site vitrine\u00a0\u00bb, \u00ab\u00a0refonte site web SEO\u00a0\u00bb, \u00ab\u00a0migration site web\u00a0\u00bb pour capter plus d\u2019intentions.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Cr\u00e9ez une FAQ optimis\u00e9e (voir propositions ci\u2011dessous) pour viser les featured snippets.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Balises et snippets recommand\u00e9s<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Title exemple (page prestation) :<\/strong> Refonte site vitrine \u2014 refonte site web optimis\u00e9e SEO<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Meta description exemple :<\/strong> Refonte site vitrine : suivez notre checklist SEO (redirections 301, sitemap, GSC) pour moderniser votre site sans perdre de trafic.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Schema :<\/strong> impl\u00e9mentez BreadcrumbList et Organization sur l\u2019accueil et Article schema sur pages de contenus.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Maillage interne et strat\u00e9gie de contenu post\u2011refonte<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">R\u00e9parez et renforcez les liens internes vers les pages strat\u00e9giques.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Publiez des articles li\u00e9s (ex : \u00ab\u00a0Checklist SEO pour une refonte\u00a0\u00bb, \u00ab\u00a0Quand refaire un site vitrine\u00a0\u00bb) pour capter des longues tra\u00eenes et ancrer la th\u00e9matique \u00ab\u00a0refonte site web\u00a0\u00bb.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Utilisez des ancres naturelles contenant des variantes du mot-cl\u00e9.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Audit post\u2011migration : KPI \u00e0 surveiller<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Impressions et clics (Search Console) jour J \u2192 +30 jours \u2192 +90 jours.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Positions sur mots\u2011cl\u00e9s prioritaires.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Trafic organique global et par page (GA4).<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Taux de crawl et erreurs d\u2019exploration.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Core Web Vitals et score mobile.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2026\/07\/roman3d-article-blog-fr-refonte-site-web-seo-img07.jpg\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-fr-refonte-site-web-seo-img07&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||50px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Checklist condens\u00e9e imprimable<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Exporter URLs et donn\u00e9es GSC\/GA4\/backlinks.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Pr\u00e9parer table de redirections 301.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Bloquer pr\u00e9prod (noindex).<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Tester redirections en pr\u00e9prod.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Basculer, v\u00e9rifier robots.txt et sitemap.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Soumettre sitemap et monitorer GSC.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Corriger 404, v\u00e9rifier backlinks, optimiser contenu.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Optimisation On\u2011page \u2014 exemples concrets<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Page service \u00ab\u00a0Refonte site vitrine\u00a0\u00bb : H1 \u00ab\u00a0Refonte site vitrine \u2014 modernisez votre pr\u00e9sence en ligne\u00a0\u00bb, inclure mot cl\u00e9 principal dans 1er paragraphe et 1-2 sous-titres, ajouter une FAQ, et un appel \u00e0 l\u2019action clair.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Block de preuve sociale : afficher t\u00e9moignages et cas clients sur la page pour am\u00e9liorer le CTR et le temps pass\u00e9.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Longueur recommand\u00e9e et maillage<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Page pilier sur \u00ab\u00a0refonte site web\u00a0\u00bb : 1 200\u20132 000 mots pour couvrir intention informationnelle et transactionnelle.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Pages services : 600\u20131 200 mots orient\u00e9s conversion, optimis\u00e9es UX\/SEO.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Liens internes depuis articles de blog th\u00e9matiques pour renforcer la page pilier.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Exemple d\u2019introduction optimis\u00e9e (snippet pour la page)<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Refondre votre site vitrine sans perdre son r\u00e9f\u00e9rencement demande m\u00e9thode :<\/strong> inventaire des URLs, redirections 301, contr\u00f4le du pr\u00e9prod et monitoring post lancement. Suivez cette checklist pour garder votre trafic et profiter de la refonte pour am\u00e9liorer vos positions sur \u00ab\u00a0refonte site web\u00a0\u00bb.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Annexe : mod\u00e8le de table de redirections (format CSV)<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Ancienne_URL, Nouvelle_URL, Type_redirect (301), Raison, Note<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">\/ancien-page.html,\/nouveau-page\/,301,Page fusionn\u00e9e avec X,Conserver H1 et meta<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2026\/07\/roman3d-article-blog-fr-refonte-site-web-seo-img09.jpg\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-fr-refonte-site-web-seo-img09&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||50px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Remarques finales<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">La refonte est une opportunit\u00e9 pour gagner SEO si vous traitez les pages performantes avec soin et suivez un plan de migration rigoureux.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Si vous partagez l\u2019acc\u00e8s (CSV d\u2019URLs, export GSC\/GA4), je peux pr\u00e9parer la table de redirections et g\u00e9n\u00e9rer les titles\/meta optimis\u00e9s pour les pages prioritaires.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">FAQ<\/h2>\n<p>[\/et_pb_text][dsm_faq _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh6&Prime; background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding=\u00a0\u00bb||3px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_faq_child dsm_title=\u00a0\u00bbRefaire un site vitrine fait-il forc\u00e9ment perdre du SEO ?\u00a0\u00bb dsm_content=\u00a0\u00bb<\/p>\n<p>Non, si la refonte est pr\u00e9par\u00e9e avec des redirections 301, la conservation des pages importantes et un suivi apr\u00e8s la mise en ligne.<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_faq_child][dsm_faq_child dsm_title=\u00a0\u00bbFaut-il changer toutes les URLs lors d\u2019une refonte ?\u00a0\u00bb dsm_content=\u00a0\u00bb<\/p>\n<p>Non, il vaut mieux conserver les URLs qui fonctionnent d\u00e9j\u00e0 et ne changer que celles qui doivent vraiment \u00e9voluer.<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_faq_child][dsm_faq_child dsm_title=\u00a0\u00bbCombien de temps faut-il pr\u00e9voir pour une refonte sans risque pour le SEO ?\u00a0\u00bb dsm_content=\u00a0\u00bb<\/p>\n<p>Selon la taille du site, il faut souvent pr\u00e9voir 4 \u00e0 12 semaines de pr\u00e9paration, puis un suivi attentif pendant les 30 premiers jours apr\u00e8s la mise en ligne.<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_faq_child][dsm_faq_child dsm_title=\u00a0\u00bbQuelle est la r\u00e8gle d\u2019or avant de supprimer une page ?\u00a0\u00bb dsm_content=\u00a0\u00bb<\/p>\n<p>Ne jamais supprimer une page qui re\u00e7oit du trafic ou des backlinks sans redirection vers une page \u00e9quivalente.<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_faq_child][dsm_faq_child dsm_title=\u00a0\u00bbComment savoir si la refonte a fait baisser le SEO ?\u00a0\u00bb dsm_content=\u00a0\u00bb<\/p>\n<p>Comparez les clics, les impressions, le trafic organique et les positions avant et apr\u00e8s la mise en ligne sur 30 \u00e0 90 jours.<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_faq_child][\/dsm_faq][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTitre H2&Prime; _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 data-sourcepos=\"1:1-1:74\">Besoin d\u2019aide pour votre refonte ?<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbIntro\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; _module_preset=\u00a0\u00bb05b6b6ce-9585-4ec1-94da-cd0f40f4dfa1&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb link_text_color=\u00a0\u00bb#000000&Prime; quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bb#00e5fe\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2024\/04\/roman3d-accueil-encart-icones-01-2.png\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|5px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb border_radii=\u00a0\u00bbon|20px|20px|20px|20px\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<blockquote class=\"refonte-cta-box\"><p><strong> Voici comment nous pouvons vous accompagner :<\/strong><strong><\/strong><br \/>\n<\/br><br \/>\n<strong>\ud83d\udc49 <\/strong>Cr\u00e9er votre <strong>plan de redirections<\/strong> et votre <strong>table de correspondance<\/strong>.<br \/>\n<strong>\ud83d\udc49 <\/strong>Optimiser <strong>vos titles<\/strong> et <strong>meta descriptions<\/strong> sur les pages cl\u00e9s.<\/p>\n<p><strong>\ud83d\udc49 <\/strong>Pr\u00e9parer une <strong>checklist technique<\/strong> claire pour la mise en ligne.<\/p><\/blockquote>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb30px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px|0px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<blockquote>\n<p><strong>Une refonte de site web r\u00e9ussie, c\u2019est aussi l\u2019occasion de renforcer votre visibilit\u00e9 : d\u00e9couvrez notre expertise site web pour s\u00e9curiser votre SEO et am\u00e9liorer vos performances.<\/strong><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|20px||20px|false|false\u00a0\u00bb link_option_url=\u00a0\u00bbhttps:\/\/roman3d.com\/fr\/projet\/le-malade-imaginaire\/\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"y3ro69bNh8\"><p><a href=\"https:\/\/roman3d.com\/fr\/expertise\/site-web-seo\/\">Site Web &#038; SEO<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00ab\u00a0Site Web &amp; SEO\u00a0\u00bb \u2014 ROMAN3D\" src=\"https:\/\/roman3d.com\/fr\/expertise\/site-web-seo\/embed\/#?secret=kH3xge8i8p#?secret=y3ro69bNh8\" data-secret=\"y3ro69bNh8\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/roman3d.com\/fr\/contact\/#formulaire-contact\u00a0\u00bb button_text=\u00a0\u00bbCONTACT\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb button_alignment_tablet=\u00a0\u00bbcenter\u00a0\u00bb 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