{"id":2727,"date":"2021-07-05T12:59:17","date_gmt":"2021-07-05T10:59:17","guid":{"rendered":"https:\/\/roman3d.com\/?p=2727"},"modified":"2025-04-29T14:32:33","modified_gmt":"2025-04-29T12:32:33","slug":"amazon-le-pari-gagnant","status":"publish","type":"post","link":"https:\/\/roman3d.com\/fr\/technologie\/amazon-le-pari-gagnant\/","title":{"rendered":"Amazon : le pari gagnant !"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#00e5fe 20%|rgba(162,246,240,0.87) 20%|rgba(0,0,0,0) 20%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_start=\u00a0\u00bbrgba(162,246,240,0.87)\u00a0\u00bb background_color_gradient_start_position=\u00a0\u00bb20%\u00a0\u00bb background_color_gradient_end=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb background_color_gradient_end_position=\u00a0\u00bb19%\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2020\/08\/roman3d-blog-actualite-header.jpg\u00a0\u00bb height=\u00a0\u00bb400px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; 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Ainsi, comment un des pionniers du web (Amazon a \u00e9t\u00e9 cr\u00e9\u00e9 dans les ann\u00e9es 1990) a-t-il r\u00e9ussi \u00e0 prendre une telle place dans l\u2019\u00e9conomie mondiale ? Par cons\u00e9quent, nous allons \u00e9tudier dans cet article le mod\u00e8le \u00e9conomique novateur d\u2019Amazon, sa strat\u00e9gie de diversification et ses leviers d\u2019acquisition.<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><strong>Pr\u00e9curseur du e-commerce <\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/07\/roman3d-article-blog-amazon-pari-gagnant-img02.jpg\u00a0\u00bb alt=\u00a0\u00bbagence de communication\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-amazon-pari-gagnant-img02&Prime; admin_label=\u00a0\u00bbImage_01&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div><em>\u00a9 copyright image :<\/em> Amazon<\/div>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div>\n<p>Premi\u00e8rement, Amazon est un pr\u00e9curseur du e-commerce. En effet, il a lanc\u00e9 cette activit\u00e9 \u00e0 un moment o\u00f9 personne ne misait un centime sur cette technologie. D\u00e9j\u00e0, Jeff Bezos explique r\u00e9trospectivement s\u2019\u00eatre lanc\u00e9 sur le segment de la<strong> vente en ligne<\/strong> car il a rat\u00e9 les d\u00e9buts d\u2019Internet. Il est donc un pionnier du <strong>commerce en ligne<\/strong>. A l&rsquo;origine, Amazon se concentre sur la vente de livres : c\u2019est une vraie librairie digitale. Ensuite, la firme bas\u00e9e \u00e0 Seattle a commenc\u00e9 \u00e0 vendre de la musique et des vid\u00e9os en 1998, date \u00e0 laquelle elle a commenc\u00e9 ses activit\u00e9s \u00e0 l&rsquo;\u00e9chelle internationale en acqu\u00e9rant des libraires digitaux au Royaume-Uni et en Allemagne. Puis, d\u00e8s l&rsquo;ann\u00e9e suivante, Amazon a commenc\u00e9 \u00e0 vendre des articles plus diversifi\u00e9s, notamment des jeux vid\u00e9o, des appareils \u00e9lectroniques grand public, des articles de r\u00e9novation, des logiciels, des jeux et des jouets.<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>G\u00e9ant logistique<\/h3>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 21px; top: 7.57812px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div>\n<p>Si Amazon a r\u00e9volutionn\u00e9 le num\u00e9rique, l\u2019entreprise doit \u00e9galement sa r\u00e9ussite \u00e0 son organisation <strong>logistique<\/strong> de pointe.<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h4>Organisation mondiale des entrep\u00f4ts<\/h4>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 21px; top: 7.57812px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div>\n<p>D&rsquo;autre part, l\u2019entreprise am\u00e9ricaine a r\u00e9ussi \u00e9galement dans sa gestion de la logistique. Ainsi, la plupart de ses salari\u00e9s travaillent dans des entrep\u00f4ts pour pr\u00e9parer les commandes. De sucro\u00eet, pour gagner en productivit\u00e9, Amazon a mis en place une organisation nouvelle du travail bas\u00e9e sur les pr\u00e9ceptes de la division scientifique du travail. Ainsi, on distingue les <strong><em>pickers<\/em><\/strong> des <strong><em>packers<\/em><\/strong>. Premi\u00e8rement, les pickers sont ceux qui vont chercher dans les rayons des entrep\u00f4ts g\u00e9ants les produits appropri\u00e9s, command\u00e9s par les clients. Deuxi\u00e8mement, les packers, de leur c\u00f4t\u00e9, ont tous les objets qui d\u00e9filent devant eux et ils sont charg\u00e9s de pr\u00e9parer les commandes en remplissant les cartons directement.<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h4>Amazon dispose de ses propres r\u00e9seaux de transport<\/h4>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 21px; top: 7.57812px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div>\n<p>Par ailleurs, Amazon utilise de nombreux services de transport diff\u00e9rents pour livrer les colis. Les services de marque Amazon incluent :<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>D&rsquo;abord<strong> Amazon Air<\/strong> : une compagnie a\u00e9rienne de fret pour le transport en vrac, avec une livraison du dernier kilom\u00e8tre g\u00e9r\u00e9e soit par<strong> Amazon Flex<\/strong>, <strong>Amazon Logistics<\/strong> ou des services postaux locaux.<\/li>\n<li>Mais aussi<strong> Amazon Flex<\/strong> : une application pour smartphone qui permet aux particuliers d&rsquo;agir en tant qu&rsquo;ind\u00e9pendants, en livrant des colis aux clients \u00e0 partir de v\u00e9hicules personnels sans uniforme. Pr\u00e9sent\u00e9e comme une fa\u00e7on d\u2019arrondir ses fins de mois, cette application agit en r\u00e9alit\u00e9 comme une interface sur le mod\u00e8le d\u2019Uber.<\/li>\n<li>Ou encore,<strong> Amazon Logistics<\/strong> : service dans lequel Amazon passe des contrats avec de petites entreprises (surnomm\u00e9s \u00ab\u00a0<strong>Delivery Service Partners<\/strong>\u00ab\u00a0) pour effectuer des livraisons aux clients. Chaque entreprise dispose d&rsquo;une flotte d&rsquo;environ 20 \u00e0 40 camionnettes de marque Amazon, et les employ\u00e9s des sous-traitants portent des uniformes Amazon. Depuis d\u00e9cembre 2020, elle op\u00e8re aux \u00c9tats-Unis, au Canada, en Italie, en Allemagne, en Espagne et au Royaume-Uni. Ce service est prometteur et poursuit son d\u00e9veloppement \u00e0 l\u2019international.<\/li>\n<li>Puis,<strong> Amazon Prime Air<\/strong> : un service de livraison de drones exp\u00e9rimental. On en a beaucoup parl\u00e9, mais actuellement, ce service est encore en phase de test.<\/li>\n<li>Enfin,<strong> Amazon Hub Locker<\/strong> : c\u2019est un service de <strong>points-relais<\/strong> qui appartiennent directement \u00e0 Amazon. Souvent implant\u00e9s dans des centres commerciaux ou des stations-service, ils offrent une <strong>alternative \u00e0 la livraison \u00e0 domicile<\/strong>.<\/li>\n<\/ul>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h4>Pol\u00e9miques<\/h4>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 21px; top: 7.57812px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div>\n<p>Le d\u00e9veloppement exponentiel d\u2019Amazon ne se fait pas sans controverses. Les salari\u00e9s am\u00e9ricains et italiens se sont rebell\u00e9s suite \u00e0 la croissance du groupe expliquant qu\u2019ils travaillaient dans des conditions ind\u00e9centes, avec une certaine surcharge de travail. Aux Etats-Unis, un <strong>mouvement social<\/strong> a m\u00eame exig\u00e9 la mise en place de <strong>syndicats<\/strong> \u00e0 l\u2019int\u00e9rieur de l\u2019entreprise.<\/p>\n<p>L\u2019installation des entrep\u00f4ts aussi fait pol\u00e9mique. Amazon cr\u00e9e certes des emplois, mais de plus en plus de personnalit\u00e9s politiques fran\u00e7aises accusent la firme de Seattle d\u2019en d\u00e9truire plus qu\u2019elle n\u2019en cr\u00e9e. Par ailleurs, la <strong>construction des giga-entrep\u00f4ts<\/strong> provoque la col\u00e8re des associations environnementales qui accusent le g\u00e9ant am\u00e9ricain d&rsquo;avoir artificialis\u00e9 des terres agricoles.<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><strong>Diversification de segments <\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/07\/roman3d-article-blog-amazon-pari-gagnant-img03.jpg\u00a0\u00bb alt=\u00a0\u00bbagence de communication\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-amazon-pari-gagnant-img03&Prime; admin_label=\u00a0\u00bbImage_01&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div><em>\u00a9 copyright image :<\/em> Amazon<\/div>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div>La force d\u2019Amazon, c\u2019est aussi la diversification. Jeff Bezos a tr\u00e8s t\u00f4t cherch\u00e9 \u00e0 diversifier ses services, notamment gr\u00e2ce \u00e0 la <strong>croissance externe<\/strong> (rachat d\u2019entreprises jug\u00e9es prometteuses et int\u00e9grables au groupe Amazon). Tour d\u2019horizon des p\u00e9pites moins connues appartenant \u00e0 Amazon, qui vous montreront l\u2019ampleur de la firme de Seattle.<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Amazon Web Services<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div>\n<p>Amazon Web Services (AWS) est une filiale d&rsquo;Amazon qui fournit des plates-formes et des <strong>API de cloud computing <\/strong>\u00e0 la demande aux particuliers, aux entreprises et aux gouvernements, sur une base de paiement \u00e0 l&rsquo;utilisation. Ces <strong>services Web <\/strong>fournissent une vari\u00e9t\u00e9 d&rsquo;infrastructures techniques abstraites de base particuli\u00e8rement riches. C\u2019est justement ce point qui constitue une des cl\u00e9s de son succ\u00e8s.<\/p>\n<p>La <strong>technologie AWS<\/strong> est impl\u00e9ment\u00e9e dans des fermes de serveurs \u00e0 travers le monde et maintenue par la filiale Amazon. Les frais sont bas\u00e9s sur un paiement \u00e0 l\u2019utilisation. Dans le cadre du contrat d&rsquo;abonnement,\u00a0 Amazon assure la s\u00e9curit\u00e9 des syst\u00e8mes des abonn\u00e9s. AWS op\u00e8re \u00e0 partir de nombreuses r\u00e9gions g\u00e9ographiques mondiales, avec 6 fermes de serveurs en Am\u00e9rique du Nord.<\/p>\n<p>Amazon commercialise AWS aupr\u00e8s des abonn\u00e9s comme un moyen d&rsquo;obtenir une capacit\u00e9 de calcul \u00e0 grande \u00e9chelle plus rapidement et \u00e0 moindre co\u00fbt que la construction d&rsquo;une v\u00e9ritable batterie de serveurs physiques. Tous les services sont factur\u00e9s en fonction de l&rsquo;utilisation, mais chaque service mesure l&rsquo;utilisation de diff\u00e9rentes mani\u00e8res. En 2017, AWS d\u00e9tient 33 % de l&rsquo;ensemble du cloud (IaaS, PaaS), tandis que les deux concurrents suivants, Microsoft Azure et Google Cloud, en d\u00e9tiennent respectivement 18 % et 9 %. M\u00e9connue, cette activit\u00e9 d\u2019Amazon est pourtant celle qui rapporte le plus de b\u00e9n\u00e9fices \u00e0 l\u2019ensemble du groupe.<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>La pieuvre Prime<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div>Par cons\u00e9quent, Amazon a d\u00e9cid\u00e9 de lancer un <strong>programme de fid\u00e9lit\u00e9<\/strong> payant qui offre toute une palette de services premium. Il s\u2019appelle Prime, c\u2019est un programme d&rsquo;<strong>abonnement payant <\/strong>\u00e0 Amazon qui est disponible dans de nombreux pays et permet aux utilisateurs d&rsquo;acc\u00e9der \u00e0 des services suppl\u00e9mentaires autrement indisponibles ou disponibles moyennant un suppl\u00e9ment pour les autres clients Amazon. Les services comprennent la m\u00eame livraison, un ou deux jours de marchandises et des services de streaming de musique, de vid\u00e9o, de livres \u00e9lectroniques, de jeux et d&rsquo;\u00e9picerie. En avril 2021, Amazon a rapport\u00e9 que Prime comptait plus de 200 millions d&rsquo;abonn\u00e9s dans le monde. Amazon aime ce business model de l\u2019abonnement qu\u2019elle utilise pour d\u2019autres produits, \u00e0 l\u2019instar d\u2019AWS ou encore de son bracelet connect\u00e9 qui offre des donn\u00e9es sur sa sant\u00e9.<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div>\n<p>Un utilisateur qui s\u2019abonne \u00e0<strong> Prime <\/strong>est fortement incit\u00e9 \u00e0 profiter de toutes les prestations incluses : comme son <strong>livre offert sur Audible<\/strong>, ou son streaming sur <strong>Prime Video<\/strong>. Ainsi, Amazon utilise ce programme de fid\u00e9lisation comme une pieuvre qui force ses clients \u00e0 utiliser d\u2019autres services et donc \u00e0 augmenter la valeur du client, sa dur\u00e9e de vie et son panier moyen.<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div><span lang=\"fr\"><strong>Pour en savoir sur le bracelet connect\u00e9 d&rsquo;Amazon :<\/strong><\/span><\/div>\n<div><\/div>\n<blockquote class=\"wp-embedded-content\" data-secret=\"9pHaCCZuZV\"><p><a href=\"https:\/\/roman3d.com\/fr\/technologie\/amazon-lance-son-bracelet-connecte-avec-un-abonnement-pour-surveiller-sa-sante\/\">Amazon lance son bracelet connect\u00e9 avec un abonnement pour surveiller sa sant\u00e9<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00ab\u00a0Amazon lance son bracelet connect\u00e9 avec un abonnement pour surveiller sa sant\u00e9\u00a0\u00bb &#8212; ROMAN3D\" src=\"https:\/\/roman3d.com\/fr\/technologie\/amazon-lance-son-bracelet-connecte-avec-un-abonnement-pour-surveiller-sa-sante\/embed\/#?secret=n7C2gIayra#?secret=9pHaCCZuZV\" data-secret=\"9pHaCCZuZV\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3><strong>Kindle : r\u00e9volution livresque <\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div>\n<p><strong>Amazon Kindle<\/strong> est une s\u00e9rie de liseuses con\u00e7ues et commercialis\u00e9es par Amazon. Les appareils Kindle d&rsquo;Amazon permettent aux utilisateurs de parcourir, d&rsquo;acheter, de t\u00e9l\u00e9charger et de lire des livres \u00e9lectroniques, des journaux, des magazines et d&rsquo;autres supports num\u00e9riques ; via un r\u00e9seau sans fil, vers la boutique Kindle. Tous les appareils Kindle s&rsquo;int\u00e8grent au contenu de la boutique Kindle et, en mars 2018, la boutique comptait plus de six millions de livres \u00e9lectroniques disponibles aux \u00c9tats-Unis.<\/p>\n<p>C\u2019est donc une vraie r\u00e9volution du secteur du livre qu\u2019est en train d\u2019op\u00e9rer Amazon qui digitalise ce bien, et propose plus de r\u00e9f\u00e9rences que n\u2019importe quelle biblioth\u00e8que du monde ne pourrait en contenir. Amazon s\u2019est parall\u00e8lement lanc\u00e9 \u00e0 l\u2019offensive sur le cr\u00e9neau du livre audio avec son <strong>application Audible<\/strong>.<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3><strong>Twitch<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div>\n<p>Twitch est encore un bel exemple de strat\u00e9gie de diversification. Pour concurrencer Google sur la vid\u00e9o en ligne, <strong>Amazon a rachet\u00e9 Twitch<\/strong> qui est la plateforme-phare pour que les streamers puissent retransmettre en direct et en interaction avec leurs abonn\u00e9s leurs parties de jeux vid\u00e9o. Depuis, Twitch s\u2019ouvre \u00e0 des formats plus classiques, allant jusqu\u2019\u00e0 des interviews politiques.<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3><strong>Alexa<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div>\n<p>Alors, Alexa est une enceinte connect\u00e9e qui s\u2019appuie sur des<strong> technologies d\u2019intelligence artificielle<\/strong>. Donc, elle est capable d&rsquo;interagir avec la voix, de lire de la musique, de cr\u00e9er des listes de t\u00e2ches, de r\u00e9gler des alarmes, de diffuser des podcasts, de lire des livres audio et de fournir des informations sur la m\u00e9t\u00e9o, le trafic, les sports et d&rsquo;autres informations en temps r\u00e9el, telles que les actualit\u00e9s.<\/p>\n<p>Mais, Alexa peut \u00e9galement contr\u00f4ler plusieurs appareils intelligents, comme le <strong>Fire TV Cube<\/strong> en s&rsquo;utilisant comme syst\u00e8me domotique. Par ailleurs, les utilisateurs peuvent \u00e9tendre les capacit\u00e9s d&rsquo;Alexa en installant des \u00ab comp\u00e9tences \u00bb (fonctionnalit\u00e9s suppl\u00e9mentaires d\u00e9velopp\u00e9es par des fournisseurs tiers, dans d&rsquo;autres param\u00e8tres plus commun\u00e9ment appel\u00e9s applications) telles que des programmes m\u00e9t\u00e9o et des fonctionnalit\u00e9s audio.<\/p>\n<p>Ainsi, Amazon parvient \u00e0 mon\u00e9tiser son enceinte connect\u00e9e au-del\u00e0 de l\u2019achat de l\u2019enceinte. Pour que celle-ci lance un livre audio, ou de la musique, il est quasiment indispensable de recourir aux services d\u2019Amazon en la mati\u00e8re. En plus, le possesseur d\u2019une enceinte connect\u00e9e devient captif des services du g\u00e9ant am\u00e9ricain. Donc, c\u2019est un peu le m\u00eame principe qu\u2019avec Amazon Prime.<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div><span lang=\"fr\"><strong>Et, pour en savoir sur le Fire TV Cube d&rsquo;Amazon :<br \/><\/strong><\/span><\/div>\n<div>\u00a0<\/div>\n<blockquote class=\"wp-embedded-content\" data-secret=\"fOvepL1ORH\"><p><a href=\"https:\/\/roman3d.com\/fr\/technologie\/amazon-fire-tv-cube-enfin-disponible-en-france\/\">Amazon Fire TV Cube enfin disponible en France<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00ab\u00a0Amazon Fire TV Cube enfin disponible en France\u00a0\u00bb &#8212; ROMAN3D\" src=\"https:\/\/roman3d.com\/fr\/technologie\/amazon-fire-tv-cube-enfin-disponible-en-france\/embed\/#?secret=K3uKNg5ymk#?secret=fOvepL1ORH\" data-secret=\"fOvepL1ORH\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Pour conclure<\/h3>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/07\/roman3d-article-blog-amazon-pari-gagnant-img04.jpg\u00a0\u00bb alt=\u00a0\u00bbagence de communication\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-amazon-pari-gagnant-img04&Prime; admin_label=\u00a0\u00bbImage_01&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div><em>\u00a9 copyright image :<\/em> Amazon<\/div>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div>\n<p>Ainsi, Amazon est aujourd\u2019hui une<strong> entreprise en position dominante<\/strong>. Et, de pionnier du num\u00e9rique, elle en est devenue un des leaders mondiaux, au sein des fameux <strong>GAFAM<\/strong>. Premi\u00e8rement, cette domination s\u2019exerce par le d\u00e9veloppement de synergies entre ses produits et la cr\u00e9ation de march\u00e9s captifs. Deuxi\u00e8mement, faut reconna\u00eetre tout de m\u00eame que l\u2019entreprise de Jeff Bezos est particuli\u00e8rement en pointe sur ses techniques de vente. Troisi\u00e8mement, c\u2019est elle qui a invent\u00e9<strong> l\u2019affiliation<\/strong>, et qui aujourd\u2019hui grandit en r\u00e9inventant<strong> les ventes flash<\/strong>.<\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.24.0&Prime; custom_padding=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb sticky_position=\u00a0\u00bbtop\u00a0\u00bb sticky_offset_top=\u00a0\u00bb130px\u00a0\u00bb sticky_limit_bottom=\u00a0\u00bbsection\u00a0\u00bb border_width_left=\u00a0\u00bb1px\u00a0\u00bb border_color_left=\u00a0\u00bb#bfbfbf\u00a0\u00bb border_width_left_tablet=\u00a0\u00bb0px\u00a0\u00bb border_width_left_phone=\u00a0\u00bb\u00a0\u00bb border_width_left_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_code admin_label=\u00a0\u00bbGouttiere_Blog-NS_et_RS_V02&Prime; _builder_version=\u00a0\u00bb4.24.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb sticky_limit_bottom=\u00a0\u00bbsection\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__sticky_enabled=\u00a0\u00bbon|sticky\u00a0\u00bb custom_padding__sticky=\u00a0\u00bb||||false|false\u00a0\u00bb custom_margin__sticky_enabled=\u00a0\u00bbon|sticky\u00a0\u00bb custom_margin__sticky=\u00a0\u00bb||||false|false\u00a0\u00bb][et_pb_section global_module=\"4714\"][\/et_pb_section]<!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.et_pb_newsletter {<!-- [et_pb_line_break_holder] -->width:100% !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment un des pionniers du web a-t-il r\u00e9ussi \u00e0 prendre une telle place dans l\u2019\u00e9conomie mondiale ? 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