{"id":2566,"date":"2021-06-09T02:34:44","date_gmt":"2021-06-09T00:34:44","guid":{"rendered":"https:\/\/roman3d.com\/?p=2566"},"modified":"2025-04-29T16:37:44","modified_gmt":"2025-04-29T14:37:44","slug":"veille-marketing-processus-indispensable","status":"publish","type":"post","link":"https:\/\/roman3d.com\/fr\/mercatique\/veille-marketing-processus-indispensable\/","title":{"rendered":"La veille marketing : un processus indispensable !"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#00e5fe 20%|rgba(162,246,240,0.87) 20%|rgba(0,0,0,0) 20%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_start=\u00a0\u00bbrgba(162,246,240,0.87)\u00a0\u00bb background_color_gradient_start_position=\u00a0\u00bb20%\u00a0\u00bb background_color_gradient_end=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb background_color_gradient_end_position=\u00a0\u00bb19%\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2020\/08\/roman3d-blog-actualite-header.jpg\u00a0\u00bb height=\u00a0\u00bb400px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; 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Auparavant, l\u2019essentiel de l\u2019information reposait sur les m\u00e9dias dits traditionnels (t\u00e9l\u00e9vision, presse, radio). Ainsi, c\u2019\u00e9taient ces canaux utilis\u00e9s pour r\u00e9aliser une veille marketing. Aujourd\u2019hui, cette expression a chang\u00e9 de sens \u00e0 l\u2019aune du digital. Maintenant, tour d\u2019horizon sur l\u2019\u00e9volution d\u2019une pratique.<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><strong>Et, la veille marketing : qu\u2019est-ce que c\u2019est ? <\/strong><\/h2>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 17px; top: 72.5781px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/roman3d-article-blog-veille-marketing-img02.jpg\u00a0\u00bb alt=\u00a0\u00bbagence de communication\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-veille-marketing-img02&Prime; admin_label=\u00a0\u00bbImage_01&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Premi\u00e8rement, la veille marketing est un concept qui s\u2019adresse aux entreprises qui ont d\u00e9j\u00e0 un ou plusieurs produits commercialis\u00e9s sur le march\u00e9. <strong>Deuxi\u00e8mement, la d\u00e9finition la plus simple de la veille marketing est une veille informationnelle autour de vos produits et de votre march\u00e9, destin\u00e9e \u00e0 modifier vos actions marketing dans une logique de croissance<\/strong>.<\/p>\n<p>Donc, une entreprise, doit suivre l\u2019actualit\u00e9 technologique de son secteur, les nouveaut\u00e9s de ses concurrents. Par cons\u00e9quent, une veille est, pour une marque, une mise \u00e0 jour permanente des informations ayant un lien proche ou \u00e9loign\u00e9 avec la commercialisation de son produit. Cette veille marketing permet \u00e0 la structure qui la pratique de rester en phase avec l\u2019\u00e9volution de son march\u00e9. Et donc de garder une longueur d\u2019avance sur la concurrence. Il peut s\u2019agir aussi de r\u00e9colter des informations pour anticiper les mutations de son environnement \u00e9conomique.<\/p>\n<p><strong>D&rsquo;autre part, pour saisir l\u2019importance d\u2019une veille marketing \u00e0 l\u2019heure du num\u00e9rique, il s\u2019agit de comprendre en quoi consistait une veille marketing avant le num\u00e9rique. Et, donc en quoi le num\u00e9rique a radicalement chang\u00e9 l\u2019approche d\u2019une veille marketing.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>La veille marketing avant le num\u00e9rique<\/h2>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/roman3d-article-blog-veille-marketing-img03.jpg\u00a0\u00bb alt=\u00a0\u00bbagence de communication\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-veille-marketing-img03&Prime; admin_label=\u00a0\u00bbImage_01&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Avant l\u2019\u00e8re num\u00e9rique, les actions de communication et de commercialisation d\u2019un produit passaient par deux canaux. Premi\u00e8rement, la pr\u00e9sence physique. Deuxi\u00e8mement, les m\u00e9dias. La veille marketing consistait donc pour une entreprise \u00e0 suivre ces deux types de canaux en lien avec leur activit\u00e9.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>La pr\u00e9sence physique<\/h3>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 18px; top: 7px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Alors, la pr\u00e9sence physique, c\u2019est l\u2019ensemble des actions qui n\u00e9cessitent un \u00e9change entre deux personnes. Concr\u00e8tement, \u00e7a va de la\u00a0 vente directe \u00e0 domicile, en porte-\u00e0-porte, par un commercial traditionnel, vente en magasin avec un conseiller client\u00e8le. Ou encore, la vente en supermarch\u00e9 avec une action d\u00e9gustation comme on peut encore en voir dans certaines grandes surfaces pour des produits qui se diff\u00e9rencient par une forte valeur ajout\u00e9e (produits de luxe, produits tr\u00e8s originaux).<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Les m\u00e9dias<\/h3>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 17px; top: 7px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Les m\u00e9dias, avant l\u2019arriv\u00e9e du num\u00e9rique, se r\u00e9sumaient en deux types : les m\u00e9dias \u00e0 vocation d\u2019information et les m\u00e9dias \u00e0 vocation publicitaire.<\/strong> Les m\u00e9dias \u00e0 vocation d\u2019information regroupent les trois grandes familles m\u00e9diatiques que sont la t\u00e9l\u00e9vision, la presse et la radio, dans leur aspect informatif. Il faut donc exclure de la cat\u00e9gorie des m\u00e9dias d\u2019information toutes les publicit\u00e9s qui passent sur ces trois types de m\u00e9dias. Il faut seulement retenir le contenu fabriqu\u00e9 par les journalistes et charg\u00e9s de programme, sans qu\u2019il n\u2019y ait eu de r\u00e9tribution en contrepartie.<\/p>\n<p>La cat\u00e9gorie des m\u00e9dias \u00e0 vocation publicitaire comprend l\u2019ensemble des supports de communication pour lesquels l\u2019annonceur a pay\u00e9 pour r\u00e9aliser son op\u00e9ration de communication (publicit\u00e9 t\u00e9l\u00e9visuelle, encart publicitaire dans un journal, tract promotionnel, panneau d\u2019affichage dans la rue). Ils assurent une plus grande visibilit\u00e9 mais ils sont souvent n\u00e9glig\u00e9s par les consommateurs, qui savent que c\u2019est du contenu \u00e0 vocation commerciale.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Et concr\u00e8tement, \u00e7a se passait comment ?<\/h3>\n<div id=\"gtx-trans\" style=\"position: absolute; left: -32px; top: 9px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>La veille marketing consistait donc \u00e0 recouper l\u2019ensemble des publications en lien avec notre secteur, nos produits, notre technologie et l\u2019environnement \u00e9conomique global. Seulement, comme les informations provenaient de sources diff\u00e9rentes, dans des formats h\u00e9t\u00e9roclites, il \u00e9tait assez complexe de synth\u00e9tiser toutes les informations issues de la veille dans un seul document, ou m\u00eame un seul dossier. En effet, comment conserver un panneau publicitaire et un reportage t\u00e9l\u00e9visuel dans un dossier que l\u2019on transmet \u00e0 ses coll\u00e8gues et \u00e0 son directeur pour analyser l\u2019\u00e9volution de notre secteur.<\/p>\n<p>Par ailleurs, l\u2019absence de toute centralisation de l\u2019information emp\u00eachait une veille marketing d\u2019\u00eatre exhaustive. Car un salari\u00e9, aussi qualifi\u00e9 qu\u2019il \u00e9tait, ne pouvait pas r\u00e9ussir \u00e0 obtenir toutes les informations sur son entreprise. Aucun outil ne le permettait. C\u2019est d\u2019ailleurs pour cette raison que l\u2019activit\u00e9 de veille informationnelle \u00e9tait tr\u00e8s peu d\u00e9velopp\u00e9e. Cette t\u00e2che n\u2019\u00e9tait v\u00e9ritablement exerc\u00e9e que dans les grandes entreprises, qui travaillaient sur des produits technologiques, capables de g\u00e9n\u00e9rer plusieurs millions \u00e0 plusieurs milliards d\u2019euros de chiffre d\u2019affaires.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>La veille marketing depuis le num\u00e9rique<\/h2>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 22px; top: 9px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/roman3d-article-blog-veille-marketing-img04.jpg\u00a0\u00bb alt=\u00a0\u00bbagence de communication\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-veille-marketing-img04&Prime; admin_label=\u00a0\u00bbImage_01&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Le principe m\u00eame du num\u00e9rique a r\u00e9volutionn\u00e9 le fonctionnement de l\u2019information. Toute donn\u00e9e num\u00e9rique peut se r\u00e9sumer en une accumulation de 0 et de 1.<\/strong> Tout ce qui est num\u00e9rique est donc constitu\u00e9 du m\u00eame langage, et de la m\u00eame unit\u00e9 de mesure, qu\u2019il s\u2019agisse d\u2019une vid\u00e9o ou d\u2019un texte. Le num\u00e9rique a donc permis, d\u2019un point de vue purement technique, d\u2019uniformiser les documents en un seul et m\u00eame format.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Surcharge d\u2019informations<\/h3>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 6px; top: 9px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>La surcharge des donn\u00e9es est une cons\u00e9quence logique de cette uniformisation du format de l\u2019information. Avec le num\u00e9rique, le co\u00fbt de production de contenu est devenu tr\u00e8s faible. Plus pr\u00e9cis\u00e9ment, le digital a induit un co\u00fbt marginal tr\u00e8s faible, proche de z\u00e9ro. Cela signifie que les co\u00fbts sont globalement plus faibles pour un business num\u00e9rique que pour une entreprise physique d\u2019une part.<\/p>\n<p>Et d\u2019autre part, l\u2019essentiel des co\u00fbts est support\u00e9 par la vente de la premi\u00e8re unit\u00e9. Cela induit que vendre un produit, ou en vendre 10.000 nous co\u00fbte \u00e0 peu pr\u00e8s autant sur Internet. Auparavant, lancer un journal signifiait avoir les moyens d\u2019imprimer ce document \u00e0 plusieurs milliers d\u2019exemplaires. Aujourd\u2019hui, ce n\u2019est plus le cas : n\u2019importe qui peut lancer son m\u00e9dia. C\u2019est ce qui rend votre veille marketing plus complexe car les informations pertinentes pour vous peuvent se trouver partout : sur les sites de grands m\u00e9dias nationaux, ou alors sur des sites web dits \u201cde niche\u201d, voire sur les blogs de consommateurs anonymes.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Moteurs de recherche<\/h3>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 37px; top: 9px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Face \u00e0 cette surcharge d\u2019informations, des moteurs de recherche ont \u00e9t\u00e9 cr\u00e9\u00e9s pour permettre \u00e0 l\u2019internaute de faire le tri dans les informations pr\u00e9sentes sur Internet (le premier d\u2019entre eux \u00e9tant Google). Ces moteurs de recherche nous permettent en quelques clics d\u2019obtenir des donn\u00e9es pertinentes en lien avec notre requ\u00eate. <strong>Les moteurs de recherche sont aujourd\u2019hui indispensables pour toute veille marketing car, en hi\u00e9rarchisant l\u2019information, ils la classent et permettent avec leurs crit\u00e8res, pertinents \u00e0 l\u2019\u00e8re du num\u00e9rique, de diff\u00e9rencier un contenu indispensable pour notre veille marketing, d\u2019un article plus accessoire. <\/strong><\/p>\n<p>Il existe m\u00eame des moteurs de recherche sp\u00e9cialis\u00e9s dans la veille marketing. Par exemple \u00ab\u00a0<strong>Mention<\/strong>\u00a0\u00bb ( <a href=\"https:\/\/mention.com\/fr\/\">https:\/\/mention.com\/fr\/<\/a> ) vous permet de suivre votre pr\u00e9sence en ligne. Pour un ou plusieurs mots-cl\u00e9s en lien avec votre secteur, votre marque et vos concurrents, vous pouvez recevoir chaque actualit\u00e9 qui s\u2019y rattache.<\/p>\n<p>Sur le m\u00eame principe, Google a mis en place un service similaire intitul\u00e9 \u201cGoogle Alerts\u201d, qui vous envoie un e-mail chaque fois que votre mot-cl\u00e9 est cit\u00e9. Dans ce cas, faites attention : il faut que vous d\u00e9finissiez des alertes pour des mots-cl\u00e9s vraiment en lien avec votre secteur. Ne sous-estimez pas le risque d\u2019homonymie car Google ne fait pas la diff\u00e9rence entre \u201cTesla\u201d, la marque de voitures (et donc les publications qui s\u2019y rattachent) et \u201cTesla\u201d, le g\u00e9nie tch\u00e8que de la physique. Travaillez Google Alerts avec minutie, sinon votre veille marketing sera mal cibl\u00e9e et peu efficace.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Flux RSS<\/h3>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 24px; top: 9px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Sur un principe similaire aux alertes de mots-cl\u00e9s, nous vous recommandons, de cr\u00e9er des flux RSS avec un ciblage par mots-cl\u00e9s. Mais \u00e9galement un ciblage de sources. Ce flux RSS s\u2019actualisera au fur et \u00e0 mesure que seront publi\u00e9es des articles et autres contenus en lien avec vos requ\u00eates \u00ab targets \u00bb. Ainsi votre veille marketing sera en grande partie autonomis\u00e9e.<\/p>\n<p><strong>A l\u2019heure du num\u00e9rique, le principe de veille marketing prend tout son sens. Car chaque entreprise fait face \u00e0 une concurrence directe et indirecte de plus en plus farouche et mondialis\u00e9e. Il est donc primordial d\u2019adopter les outils digitaux qui permettent d\u2019automatiser la r\u00e9colte d\u2019informations, pour ensuite se concentrer sur le traitement de celle-ci.<\/strong> En effet, le num\u00e9rique a engendr\u00e9 une acc\u00e9l\u00e9ration du temps et la r\u00e9activit\u00e9 devient une caract\u00e9ristique-cl\u00e9 pour les entreprises. L\u2019adaptabilit\u00e9 est n\u00e9cessaire pour survivre face \u00e0 la concurrence, adopter des pratiques disruptives et \u00eatre \u00e0 l\u2019\u00e9coute du march\u00e9.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Un nouveau m\u00e9tier : l\u2019intelligence \u00e9conomique<\/h3>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 395px; top: 68px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Jusque dans les ann\u00e9es 1990, la veille marketing \u00e9tait l\u2019apanage des tr\u00e8s grandes entreprises qui se devaient d\u2019\u00eatre en pointe sur leur secteur. Avec l\u2019arriv\u00e9e g\u00e9n\u00e9ralis\u00e9e d\u2019Internet et du num\u00e9rique dans les ann\u00e9es 2000, la veille marketing s\u2019est grandement d\u00e9mocratis\u00e9e. D\u00e9sormais, cette activit\u00e9 est r\u00e9alisable de fa\u00e7on plus simple car, comme nous l\u2019avons vu pr\u00e9c\u00e9demment, le format des fichiers s\u2019est uniformis\u00e9. N\u00e9anmoins, les ann\u00e9es 2010 ont sign\u00e9 la mont\u00e9e en puissance du \u00ab\u00a0Web 2.0\u00a0\u00bb, o\u00f9 l\u2019interactivit\u00e9 est devenue la norme.<\/p>\n<p>Ainsi, \u00e0 partir de la deuxi\u00e8me d\u00e9cennie du vingt-et-uni\u00e8me si\u00e8cle, le web s\u2019est d\u00e9mocratis\u00e9 et la quantit\u00e9 de blogs de qualit\u00e9 a consid\u00e9rablement augment\u00e9. N\u2019importe qui est d\u00e9sormais capable, via des \u00ab\u00a0CMS\u00a0\u00bb, de cr\u00e9er son site web (auparavant cette activit\u00e9 \u00e9tait r\u00e9serv\u00e9e aux d\u00e9veloppeurs) et d\u2019en faire une r\u00e9f\u00e9rence dans son secteur. Pour rappel, \u00ab\u00a0CMS\u00a0\u00bb est l\u2019abr\u00e9viation de \u00ab\u00a0Content Management System\u00a0\u00bb, que l\u2019on peut ais\u00e9ment traduire par \u00ab\u00a0Syst\u00e8me de Gestion de Contenu\u00a0\u00bb. Les plus connus sont \u00ab\u00a0WordPress\u00a0\u00bb, \u00ab\u00a0Wix\u00a0\u00bb ou encore \u00ab\u00a0Shopify\u00a0\u00bb.<\/p>\n<p><strong>En cons\u00e9quence, les ann\u00e9es 2010 ont apport\u00e9 une explosion du contenu disponible sur le web, ce qui rend la veille marketing de plus en plus complexe. C\u2019est pour cette raison qu\u2019un m\u00e9tier est en plein essor depuis la fin des ann\u00e9es 2010 : l\u2019intelligence \u00e9conomique. <\/strong><\/p>\n<p>L\u2019intelligence \u00e9conomique est complexe \u00e0 d\u00e9finir : il faut comprendre l&rsquo;intelligence avant tout au sens anglo-saxon du terme, soit renseignement. Les agences d\u2019intelligence \u00e9conomique proposent une veille approfondie, pas seulement centr\u00e9e sur le marketing, mais polyvalente, sur tous les aspects de l\u2019entreprise. L\u2019objectif de ces entreprises est de vous renseigner sur la concurrence, et de vous d\u00e9voiler les opportunit\u00e9s pour grandir dans votre secteur.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Distinguer veille marketing et veille digitale<\/h2>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 95px; top: 9px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/roman3d-article-blog-veille-marketing-img05.jpg\u00a0\u00bb alt=\u00a0\u00bbagence de communication\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-veille-marketing-img05&Prime; admin_label=\u00a0\u00bbImage_01&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Vous le comprenez, la veille marketing a tendance \u00e0 se complexifier. Le digital a multipli\u00e9 les potentialit\u00e9s de cette t\u00e2che, jusque-l\u00e0 confidentielle. Il ne faut pas confondre veille marketing et veille digitale toutefois. La veille marketing n\u2019est pas seulement une veille digitale, et la veille digitale n\u2019est pas orient\u00e9e seulement sur le marketing.<\/p>\n<p><strong>La veille digitale regroupe toutes les op\u00e9rations de surveillance de contenus web sur diff\u00e9rents sujets (marketing, R&amp;D, op\u00e9rations\u2026) tandis que la veille marketing concerne uniquement la surveillance du marketing mais sur tous les supports (digital, print\u2026)<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Pour en savoir sur la \u201cveille digitale\u201d, nous vous invitons \u00e0 lire notre article :<\/strong><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"sILhdIL0Bv\"><p><a href=\"https:\/\/roman3d.com\/fr\/mercatique\/reussir-veille-digitale-2021\/\">R\u00e9ussir sa veille digitale en 2021<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00ab\u00a0R\u00e9ussir sa veille digitale en 2021\u00a0\u00bb &#8212; ROMAN3D\" src=\"https:\/\/roman3d.com\/fr\/mercatique\/reussir-veille-digitale-2021\/embed\/#?secret=8rEGt0VDaU#?secret=sILhdIL0Bv\" data-secret=\"sILhdIL0Bv\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Quatre grands types de veille marketing<\/h2>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 40px; top: 7.57812px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/roman3d-article-blog-veille-marketing-img06.jpg\u00a0\u00bb alt=\u00a0\u00bbagence de communication\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-veille-marketing-img06&Prime; admin_label=\u00a0\u00bbImage_01&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Il existe, concr\u00e8tement, quatre grandes cat\u00e9gories de veille marketing. Aucune n\u2019est moins importante qu\u2019une autre. Nous vous recommandons, dans votre approche, de les d\u00e9composer pour pouvoir mieux centrer vos recherches. <\/strong>Nous allons analyser chacune d\u2019entre elles pour mettre en avant leurs sp\u00e9cificit\u00e9s.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Veille commerciale<\/h3>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 16px; top: 7.57812px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>La veille commerciale est la sous-cat\u00e9gorie de la veille marketing\u00a0 que vous ma\u00eetrisez le mieux, m\u00eame inconsciemment. <strong>Sa d\u00e9finition est simple : il s\u2019agit de la surveillance de la commercialisation de vos produits.<\/strong> Elle est le plus directement li\u00e9e \u00e0 vos revenus. Ainsi, les sujets varient selon votre secteur mais on retrouve dans la veille commerciale l\u2019\u00e9volution de la distribution, la politique tarifaire ou encore votre stock disponible.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Veille concurrentielle<\/h3>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 19px; top: 9px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Aussi appel\u00e9e benchmark, la veille concurrentielle consiste en une surveillance de votre concurrence directe et indirecte.<\/strong> Quelles sont les nouvelles pratiques des entreprises positionn\u00e9es sur le m\u00eame secteur que vous ? Lancent-elles de nouveaux produits ? Avez-vous des informations les concernant en mati\u00e8re de niveau de ventes, de chiffre d\u2019affaires offrant des \u00e9l\u00e9ments de comparaison avec votre situation ?<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Veille technologique<\/h3>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 8px; top: 9px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>La veille technologique consiste \u00e0 observer l\u2019\u00e9volution r\u00e9guli\u00e8re des technologies li\u00e9es de pr\u00e8s ou de loin \u00e0 votre entreprise. <\/strong>Cette veille passe par une \u00e9tude minutieuse de la presse sp\u00e9cialis\u00e9e. Par exemple, si vous \u00eates un \u00e9diteur de logiciel et que vous apprenez qu\u2019un nouveau langage de programmation est n\u00e9, s\u2019int\u00e9resser aux potentialit\u00e9s de ce nouveau langage de code en lien avec votre business rel\u00e8ve de la veille technologique.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Veille environnementale<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>La veille environnementale peut \u00eatre r\u00e9sum\u00e9e comme la veille sur tout ce qui entoure l\u2019entreprise sans la concerner directement elle-m\u00eame.<\/strong> Elle peut se scinder en deux cat\u00e9gories : la veille juridique et la veille soci\u00e9tale.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h4>Veille juridique<\/h4>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>En France, la l\u00e9gislation \u00e9volue \u00e0 tr\u00e8s grande vitesse. Chaque ann\u00e9e, les parlementaires adoptent plusieurs dizaines de lois qui modifient consid\u00e9rablement le quotidien. Certains secteurs sont de nature \u00e0 \u00eatre particuli\u00e8rement r\u00e9glement\u00e9s. Quand d\u2019autres, en revanche, n\u2019\u00e9taient jusque-l\u00e0 que tr\u00e8s peu r\u00e9glement\u00e9s et deviennent soudain l\u2019objet de plusieurs lois impactantes. La veille juridique permet d\u2019observer l\u2019\u00e9volution de la situation r\u00e9glementaire du secteur d\u2019activit\u00e9s dans lequel votre entreprise travaille. Avec de telles informations obtenues en amont gr\u00e2ce \u00e0 une veille marketing minutieuse, vous serez plus \u00e0-m\u00eame d\u2019anticiper les nouvelles dispositions l\u00e9gales.<\/p>\n<p>Par exemple, les plateformes qui permettaient de convertir des euros en bitcoins \u00e9taient tr\u00e8s peu r\u00e9glement\u00e9es jusqu\u2019en 2020. Avec la flamb\u00e9e des cours, de nombreux particuliers ach\u00e8tent des cryptomonnaies et les Etats commencent \u00e0 r\u00e9glementer ce secteur, qui \u00e9tait jusque-l\u00e0 un no man\u2019s land l\u00e9gislatif. La l\u00e9gislation peut m\u00eame devenir une menace pour le mod\u00e8le \u00e9conomique. C\u2019est le cas des plateformes de livraison pour lesquelles de plus en plus de juridictions requalifient les contrats de prestations en contrats de travail.<\/p>\n<p>Parfois, des nouvelles lois vous impactent de fa\u00e7on indirecte. Par exemple, les e-commer\u00e7ants doivent depuis le 1er juin 2021 appliquer une double v\u00e9rification lors du paiement en ligne par leurs clients. Cette obligation n\u2019impacte pas sp\u00e9cifiquement le secteur de l\u2019habillement, ou le commerce alimentaire. Mais du moment qu\u2019une entreprise vend sur Internet, elle doit se conformer \u00e0 ce changement de l\u00e9gislation.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h4>Veille soci\u00e9tale<\/h4>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Enfin, la veille soci\u00e9tale est la plus difficile \u00e0 r\u00e9aliser. Il s\u2019agit d\u2019observer l\u2019\u00e9volution des pratiques et des mentalit\u00e9s de la soci\u00e9t\u00e9. Pour en tirer des cons\u00e9quences concr\u00e8tes sur l\u2019\u00e9volution de notre business. Ces grands changements soci\u00e9taux ne sont pas toujours palpables. Prenons en exemple l\u2019immobilier. Il peut s\u2019agir, par exemple, de la tendance de la r\u00e9duction du nombre de personnes dans un foyer (li\u00e9e aux divorces, \u00e0 l\u2019allongement de la dur\u00e9e de vie et \u00e0 la mobilit\u00e9 des personnes). Et donc du besoin accru de petits logements (studios, T2, T3). A plus court terme, la tendance est \u00e0 la campagne. Les villes moyennes et les territoires ruraux ont \u00ab le vent en poupe \u00bb depuis le confinement. Alors que Paris et les grandes villes sont d\u00e9laiss\u00e9es par les acheteurs.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Pour conclure<\/h2>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/roman3d-article-blog-veille-marketing-img07.jpg\u00a0\u00bb alt=\u00a0\u00bbagence de communication\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-veille-marketing-img07&Prime; admin_label=\u00a0\u00bbImage_01&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Pour conclure, la veille marketing est indispensable dans notre \u00e9conomie mondialis\u00e9e. Alors, il ne faut pas l\u2019envisager comme une activit\u00e9 subsidiaire. Mais la prendre en compte d\u00e8s la cr\u00e9ation de votre entreprise, et m\u00eame avant, lorsque vous r\u00e9alisez votre \u00e9tude de march\u00e9. En outre, la veille est une activit\u00e9 qui peut s\u2019av\u00e9rer chronophage si elle est mal ma\u00eetris\u00e9e, donc n\u2019h\u00e9sitez pas \u00e0 la sous-traiter \u00e0 des professionnels du marketing qui r\u00e9aliseront pour vous cette pr\u00e9cieuse t\u00e2che avec tout leur savoir-faire.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.24.0&Prime; custom_padding=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb sticky_position=\u00a0\u00bbtop\u00a0\u00bb sticky_offset_top=\u00a0\u00bb130px\u00a0\u00bb sticky_limit_bottom=\u00a0\u00bbsection\u00a0\u00bb border_width_left=\u00a0\u00bb1px\u00a0\u00bb border_color_left=\u00a0\u00bb#bfbfbf\u00a0\u00bb border_width_left_tablet=\u00a0\u00bb0px\u00a0\u00bb border_width_left_phone=\u00a0\u00bb\u00a0\u00bb border_width_left_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_code admin_label=\u00a0\u00bbGouttiere_Blog-NS_et_RS_V02&Prime; _builder_version=\u00a0\u00bb4.24.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb sticky_limit_bottom=\u00a0\u00bbsection\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__sticky_enabled=\u00a0\u00bbon|sticky\u00a0\u00bb custom_padding__sticky=\u00a0\u00bb||||false|false\u00a0\u00bb custom_margin__sticky_enabled=\u00a0\u00bbon|sticky\u00a0\u00bb custom_margin__sticky=\u00a0\u00bb||||false|false\u00a0\u00bb][et_pb_section global_module=\"4714\"][\/et_pb_section]<!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.et_pb_newsletter {<!-- [et_pb_line_break_holder] -->width:100% !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La veille marketing est indispensable au d\u00e9veloppement de votre business. On vous explique de quoi il s\u2019agit de fa\u00e7on compl\u00e8te et exhaustive.<\/p>\n","protected":false},"author":7,"featured_media":2577,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[49],"tags":[],"class_list":["post-2566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercatique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ROMAN3D \u223c La veille marketing : un processus indispensable !<\/title>\n<meta name=\"description\" content=\"La veille marketing est indispensable au d\u00e9veloppement de votre business. 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