{"id":2488,"date":"2021-06-03T01:20:07","date_gmt":"2021-06-02T23:20:07","guid":{"rendered":"https:\/\/roman3d.com\/?p=2488"},"modified":"2025-04-29T18:39:04","modified_gmt":"2025-04-29T16:39:04","slug":"marketing-de-contenu-fin-des-influenceurs","status":"publish","type":"post","link":"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/","title":{"rendered":"Le marketing de contenu signe-t-il la fin des influenceurs ?"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#00e5fe 20%|rgba(162,246,240,0.87) 20%|rgba(0,0,0,0) 20%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_start=\u00a0\u00bbrgba(162,246,240,0.87)\u00a0\u00bb background_color_gradient_start_position=\u00a0\u00bb20%\u00a0\u00bb background_color_gradient_end=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb background_color_gradient_end_position=\u00a0\u00bb19%\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2020\/08\/roman3d-blog-actualite-header.jpg\u00a0\u00bb height=\u00a0\u00bb400px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb96deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(19,32,77,0.68) 0%|rgba(19,32,77,0.36) 100%\u00a0\u00bb background_color_gradient_start=\u00a0\u00bbrgba(19,32,77,0.68)\u00a0\u00bb background_color_gradient_end=\u00a0\u00bbrgba(19,32,77,0.36)\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/roman3d-article-blog-marketing-de-contenu-fin-influenceurs-img02.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb90%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb-200px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb250px||0px||false|false\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb70%\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _dynamic_attributes=\u00a0\u00bbcontent\u00a0\u00bb text_text_color=\u00a0\u00bb#121516&Prime; header_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb55px\u00a0\u00bb header_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_padding=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb35px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment_tablet=\u00a0\u00bbcenter\u00a0\u00bb module_alignment_phone=\u00a0\u00bb\u00a0\u00bb module_alignment_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_text_shadow_style=\u00a0\u00bbpreset3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb width__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbFeature 14&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#ffffff\u00a0\u00bb custom_padding=\u00a0\u00bb2px||0px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb border_width_bottom=\u00a0\u00bb1px\u00a0\u00bb border_color_bottom=\u00a0\u00bb#d9c6a4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; module_class=\u00a0\u00bbcolumn1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||50px|\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb padding_tablet=\u00a0\u00bb||50px|\u00a0\u00bb padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb padding_phone=\u00a0\u00bb||50px|\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9hdXRob3IiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiJBdXRldXIgOiAiLCJhZnRlciI6IiIsIm5hbWVfZm9ybWF0IjoibGFzdF9maXJzdF9uYW1lIiwibGluayI6Im9mZiIsImxpbmtfZGVzdGluYXRpb24iOiJhdXRob3JfYXJjaGl2ZSJ9fQ==@\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xe08a;||divi||400&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb20px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _dynamic_attributes=\u00a0\u00bbtitle\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb20px\u00a0\u00bb custom_margin=\u00a0\u00bb||-2px|||\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb icon_color__hover=\u00a0\u00bb#13204d\u00a0\u00bb][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; module_class=\u00a0\u00bbcolumn2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6ImNhdGVnb3J5In19@\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xe08c;||divi||400&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb20px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _dynamic_attributes=\u00a0\u00bbtitle,content\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb20px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px|\u00a0\u00bb custom_padding=\u00a0\u00bb||26px|||\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb icon_color__hover=\u00a0\u00bb#13204d\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9leGNlcnB0Iiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJ3b3JkcyI6IiIsInJlYWRfbW9yZV9sYWJlbCI6IiJ9fQ==@[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbFeature 14&Prime; _builder_version=\u00a0\u00bb4.16&Prime; min_height=\u00a0\u00bb695px\u00a0\u00bb custom_margin=\u00a0\u00bb-1px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb0px||49px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; _builder_version=\u00a0\u00bb4.24.0&Prime; custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3&Prime; module_class=\u00a0\u00bbcolumn1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||50px|\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb padding_tablet=\u00a0\u00bb||50px|\u00a0\u00bb padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb padding_phone=\u00a0\u00bb||50px|\u00a0\u00bb][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbIntro\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0&Prime; _module_preset=\u00a0\u00bb807f2c66-d2c4-448c-a991-73c4bfa26001&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb link_text_color=\u00a0\u00bb#000000&Prime; quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bb#00e5fe\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2024\/04\/roman3d-accueil-encart-icones-01-2.png\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|5px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<blockquote>\n<blockquote>\n<p>L\u2019av\u00e8nement des nouvelles technologies de l\u2019information et de la communication a permis de donner un sens tout autre \u00e0 bien des aspects de la vie courante. M\u00eame le domaine du commerce a pris le pli. De nos jours, de plus en plus de commerces sont beaucoup plus ax\u00e9s sur le c\u00f4t\u00e9 num\u00e9rique. De surcro\u00eet, on parle alors de commerce \u00e9lectronique ou tout simplement de e-commerce.<\/p>\n<\/blockquote>\n<p>L\u00e0-dessus, contrairement \u00e0 la <strong>m\u00e9thode traditionnelle qui consiste simplement \u00e0 exposer ses produits et services<\/strong> pour pouvoir faire des ventes, ici, cela est bien plus compliqu\u00e9.\u00a0Il faut l\u2019intervention d\u2019au moins une personne qui vous aidera \u00e0 faire <strong>d\u00e9coller vos ventes<\/strong>.\u00a0Cette personne, c&rsquo;est bien \u00e9videmment un <strong>influenceur<\/strong>. N\u00e9anmoins, beaucoup ont tendance \u00e0 croire qu&rsquo;ils peuvent se passer des services de ces influenceurs gr\u00e2ce au <strong>marketing de contenu<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>\u00a0Autrement dit, nous allons, \u00e0 travers cet article, vous parler un peu plus pr\u00e9cis\u00e9ment des concepts d\u2019<a href=\"https:\/\/fr.wikipedia.org\/wiki\/Influenceur_num%C3%A9rique\" target=\"_blank\" rel=\"noopener\"><strong>influenceur<\/strong><\/a> et de <strong>marketing de r\u00e9seau<\/strong>.\u00a0Nous vous en dirons un peu plus sur les relations de compl\u00e9mentarit\u00e9 qui existe entre eux et pourquoi l\u2019un ne pourra pas vraiment faire dispara\u00eetre l\u2019autre.<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb40px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Qu\u2019est-ce qu\u2019un influenceur ?<\/h2>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/roman3d-article-blog-marketing-de-contenu-fin-influenceurs-img03.jpg\u00a0\u00bb alt=\u00a0\u00bbagence de communication\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-marketing-de-contenu-fin-influenceurs-img03&Prime; admin_label=\u00a0\u00bbImage_01&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><strong>Un influenceur <\/strong>est une personne qui, gr\u00e2ce \u00e0 <strong>son statut<\/strong>, <strong>sa position<\/strong> ou <strong>sa pr\u00e9sence dans les m\u00e9dias<\/strong>, peut \u00eatre un <strong>relais d&rsquo;opinion<\/strong> qui influence les habitudes des consommateurs <strong>\u00e0 des fins de marketing<\/strong>.<\/p>\n<p>Les influenceurs sont courtis\u00e9s par les <strong>marques<\/strong> et les <strong>entreprises<\/strong> pour <strong>am\u00e9liorer leur communication.<\/strong> Ils le sont aussi \u00e0 des fins <strong>promotionnelles<\/strong>. Les influenceurs travaillent principalement sur les <strong>r\u00e9seaux sociaux<\/strong>, influen\u00e7ant de nombreux <strong>abonn\u00e9s<\/strong> gr\u00e2ce \u00e0 leur compte <strong>Instagram<\/strong>, <strong>TikTok<\/strong> ou leur cha\u00eene <strong>YouTube<\/strong> (d&rsquo;o\u00f9 leur nom).<\/p>\n<p>Ce sont des <strong>cr\u00e9ateurs de contenu multim\u00e9dia<\/strong>. En effet, les influenceurs sont souvent mis en avant pour <strong>promouvoir des produits<\/strong>. Ils d\u00e9crivent, \u00e9crivent et partagent leur quotidien avec leur communaut\u00e9 sur diff\u00e9rents supports : <strong>articles de blog<\/strong>, <strong>posts Instagram<\/strong>, <strong>vid\u00e9os YouTube<\/strong>, <strong>Stories<\/strong>, <strong>vid\u00e9os<\/strong> ou <strong>photos Snapchat<\/strong>. Ils servent d&rsquo;<strong>interm\u00e9diaire<\/strong> entre les entreprises et leurs clients potentiels.<\/p>\n<p><strong>Pour en savoir plus sur le m\u00e9tier d\u2019influenceur, nous vous invitons \u00e0 lire notre article qui en parle et qui se trouve ici :<\/strong><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"4s9aR3cltO\"><p><a href=\"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/\">Influenceurs &#038; influenceuses : qu\u2019est-ce que c\u2019est ?<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00ab\u00a0Influenceurs &#038; influenceuses : qu\u2019est-ce que c\u2019est ?\u00a0\u00bb &#8212; ROMAN3D\" src=\"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/embed\/#?secret=yDRQmJVRDx#?secret=4s9aR3cltO\" data-secret=\"4s9aR3cltO\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Qu\u2019est-ce que le marketing de contenu ?<\/h2>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/roman3d-article-blog-marketing-de-contenu-fin-influenceurs-img04.jpg\u00a0\u00bb alt=\u00a0\u00bbagence de communication\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-marketing-de-contenu-fin-influenceurs-img04&Prime; admin_label=\u00a0\u00bbImage_01&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Premi\u00e8rement<strong>, le marketing de contenu<\/strong> est une discipline <strong>marketing<\/strong> qui implique la <strong>cr\u00e9ation<\/strong> et la <strong>diffusion<\/strong> de <strong>contenu multim\u00e9dia<\/strong> par une marque pour d\u00e9velopper son activit\u00e9. Ce contenu <strong>informatif<\/strong>, <strong>utile<\/strong> ou <strong>divertissant<\/strong> peut prendre de multiples formes. Ainsi, cela peut aller d&rsquo;<strong>actualit\u00e9s<\/strong>, de <strong>vid\u00e9os<\/strong>, de <strong>livres \u00e9lectroniques <\/strong>(\u00ab\u00a0livres blancs\u00a0\u00bb), d&rsquo;<strong>infographies<\/strong>, d&rsquo;<strong>\u00e9tudes de cas<\/strong>, de <strong>guides pratiques<\/strong>, de <strong>syst\u00e8mes de questions-r\u00e9ponses<\/strong>, de <strong>photos<\/strong>, de <strong>forums<\/strong>, de <strong>blogs d&rsquo;entreprise<\/strong>, etc.<\/p>\n<h3><span style=\"font-size: xx-small;\"><strong>Le marketing de contenu combine la logique de la communication de marque avec une offre m\u00e9diatique traditionnelle.<\/strong><\/span><\/h3>\n<p>Le marketing de contenu le plus couramment utilis\u00e9 dans le secteur <strong>BtoB<\/strong> s&rsquo;adresse aux clients potentiels dans une <strong>perspective commerciale. T<\/strong>andis que le contenu de marque consid\u00e8re le contenu comme une \u00e9manation de la marque et s&rsquo;adresse \u00e0 d&rsquo;autres groupes cibles.<\/p>\n<p>Le marketing de contenu se d\u00e9veloppe particuli\u00e8rement sur le <strong>web<\/strong>, o\u00f9 <strong>il se distingue de la publicit\u00e9 traditionnelle<\/strong>, qui consiste \u00e0 afficher des <strong>messages publicitaires<\/strong> sous forme de <strong>banni\u00e8res<\/strong> sur des <strong>pages web<\/strong>. Les entreprises \u00e9crivent alors de v\u00e9ritables sc\u00e9narios de narration sur leurs pages de m\u00e9dias sociaux, o\u00f9 elles peuvent engager une v\u00e9ritable <strong>conversation<\/strong> avec leur <strong>communaut\u00e9 de fans ou de clients<\/strong>.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Faire du marketing de contenu une arme parfaite pour am\u00e9liorer son r\u00e9f\u00e9rencement naturel<\/h2>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/roman3d-article-blog-marketing-de-contenu-fin-influenceurs-img05.jpg\u00a0\u00bb alt=\u00a0\u00bbagence de communication\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-marketing-de-contenu-fin-influenceurs-img05&Prime; admin_label=\u00a0\u00bbImage_01&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Pour les sites web, le marketing de contenu est le fondement d&rsquo;une <strong>strat\u00e9gie de r\u00e9f\u00e9rencement<\/strong>. En fait, le marketing de contenu est utilis\u00e9 pour classer le site web d&rsquo;une personne en fonction de diff\u00e9rentes requ\u00eates de recherche li\u00e9es \u00e0 votre activit\u00e9 principale.<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-size: x-small;\"><strong>Une strat\u00e9gie de contenu implique deux types de mots-cl\u00e9s :<\/strong><\/span><\/h3>\n<ul>\n<li>Un positionnement sur des mots-cl\u00e9s g\u00e9n\u00e9riques \u00e0 fort volume de recherche ;<\/li>\n<li>Une strat\u00e9gie de contenu sur des mots-cl\u00e9s \u00e0 faible volume de recherche, \u00e9galement appel\u00e9s \u00ab\u00a0longue tra\u00eene\u00a0\u00bb.<strong><br \/><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-size: 15px;\">C&rsquo;est un concept qui consiste \u00e0 <strong>se positionner sur un ensemble de mots-cl\u00e9s pertinents<\/strong>, <strong>\u00e0 faible volume de recherche et \u00e0 faible concurrence<\/strong>.\u00a0La <strong>longue tra\u00eene<\/strong> permet aux sites web de se classer pour des requ\u00eates de recherche plus sp\u00e9cifiques.\u00a0Ainsi, dans l&rsquo;ensemble, il y a plus d&rsquo;<strong>utilisateurs qualifi\u00e9s<\/strong> qui viennent sur le site, avec un <strong>taux de conversion plus \u00e9lev\u00e9<\/strong>.<\/span><\/p>\n<p>Le marketing de contenu peut \u00e9galement \u00eatre utilis\u00e9 pour <strong>am\u00e9liorer le r\u00e9f\u00e9rencement<\/strong> d&rsquo;un site gr\u00e2ce aux <strong>liens internes<\/strong>.\u00a0Il s&rsquo;agit d&rsquo;une strat\u00e9gie de liens internes, c&rsquo;est-\u00e0-dire de <strong>liens entre les contenus<\/strong>.\u00a0En g\u00e9n\u00e9ral, il est int\u00e9ressant de cr\u00e9er un lien entre les pages de <strong>contenu chaud<\/strong>\u00a0(articles de blog)\u00a0et les pages de <strong>contenu froid<\/strong>\u00a0(contenu strat\u00e9gique\u00a0sur les\u00a0<strong>pages de cat\u00e9gories<\/strong> et <strong>sous-cat\u00e9gories<\/strong> d&rsquo;un <strong>e-commerce<\/strong>, par exemple)\u00a0de votre site pour pousser ces derni\u00e8res vers des <strong>termes de recherche plus comp\u00e9titifs<\/strong>.<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 0px; top: 279px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Faire une bonne optimisation des conversions clients gr\u00e2ce au marketing de contenu<\/h2>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 15px; top: 72.5781px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/roman3d-article-blog-marketing-de-contenu-fin-influenceurs-img06.jpg\u00a0\u00bb alt=\u00a0\u00bbagence de communication\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-marketing-de-contenu-fin-influenceurs-img06&Prime; admin_label=\u00a0\u00bbImage_01&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Avant d&rsquo;effectuer un achat, les internautes\u00a0<strong>consultent<\/strong> et <strong>s&rsquo;informent<\/strong> sur leurs futurs achats pour <strong>obtenir des avis<\/strong>, voire des <strong>informations compl\u00e9mentaires<\/strong>. Les internautes lisent \u00e9galement des contenus pour <strong>confirmer leur intention d&rsquo;achat<\/strong>, approfondir leurs <strong>connaissances<\/strong> sur un produit\/service, etc. Cette tendance est donc une aubaine pour les entreprises. Elles doivent alors positionner leur site dans les <strong>requ\u00eates informatives<\/strong> ou <strong>commerciales<\/strong> pour intervenir dans la <strong>d\u00e9cision d&rsquo;achat<\/strong> de l&rsquo;internaute.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>D\u00e9velopper une strat\u00e9gie de netlinking avec le marketing de contenus<\/h2>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 15px; top: 72.5781px;\">\n<div class=\"gtx-trans-icon\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/roman3d-article-blog-marketing-de-contenu-fin-influenceurs-img07.jpg\u00a0\u00bb alt=\u00a0\u00bbagence de communication\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-marketing-de-contenu-fin-influenceurs-img07&Prime; admin_label=\u00a0\u00bbImage_01&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>Lorsqu&rsquo;un site\u00a0web\u00a0dispose d&rsquo;une bonne <strong>base de contenu optimis\u00e9<\/strong> qui se classe correctement pour les recherches multiples, il est temps de penser au netlinking. Ainsi, <strong>le netlinking permet \u00e0 un site d&rsquo;am\u00e9liorer sa popularit\u00e9 aux yeux de Google. Mais aussi d&rsquo;accro\u00eetre la confiance dans ce site, et donc de gagner en positionnement.<\/strong>\u00a0Il est construit par l&rsquo;<strong>\u00e9change de liens<\/strong> entre diff\u00e9rents sites web.\u00a0Plus la popularit\u00e9 d&rsquo;un site est grande, plus ce site transf\u00e9rera son \u00ab\u00a0nectar\u00a0\u00bb de r\u00e9f\u00e9rencement au site auquel il est li\u00e9.\u00a0Le\u00a0netlinking\u00a0doit \u00eatre fait <strong>le plus naturellement possible<\/strong> pour b\u00e9n\u00e9ficier de cette <strong>strat\u00e9gie de r\u00e9f\u00e9rencement<\/strong>.<\/p>\n<p><strong>Si vous cherchez des moyens et astuces pour d\u00e9velopper votre strat\u00e9gie de r\u00e9f\u00e9rencement SEO en toute cr\u00e9ativit\u00e9, nous vous recommandons de jeter un coup d\u2019\u0153il ici\u00a0:<\/strong><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"2jGugNRwfS\"><p><a href=\"https:\/\/roman3d.com\/fr\/site-web\/etre-creatif-tout-en-boostant-son-referencement-seo\/\">\u00catre cr\u00e9atif tout en boostant son r\u00e9f\u00e9rencement SEO\u2009?<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00ab\u00a0\u00catre cr\u00e9atif tout en boostant son r\u00e9f\u00e9rencement SEO\u2009?\u00a0\u00bb &#8212; ROMAN3D\" src=\"https:\/\/roman3d.com\/fr\/site-web\/etre-creatif-tout-en-boostant-son-referencement-seo\/embed\/#?secret=DBknYsxVJo#?secret=2jGugNRwfS\" data-secret=\"2jGugNRwfS\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Quelle est la place des influenceurs dans le marketing de contenu ?<\/h2>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/roman3d-article-blog-marketing-de-contenu-fin-influenceurs-img08.jpg\u00a0\u00bb alt=\u00a0\u00bbagence de communication\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-marketing-de-contenu-fin-influenceurs-img08&Prime; admin_label=\u00a0\u00bbImage_01&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Donc, les influenceurs jouent un r\u00f4le important dans la <strong>politique de marketing<\/strong> d&rsquo;une entreprise ou d&rsquo;une marque, par leur <strong>pr\u00e9sence<\/strong> ou leur <strong>statut dans les m\u00e9dias<\/strong>.\u00a0Ils influencent le comportement des consommateurs par leur <strong>pouvoir de recommandation<\/strong> et <strong>de persuasion. <\/strong>Ce transfert a lieu en transmettant un <strong>effet d&rsquo;authenticit\u00e9<\/strong> et de <strong>confiance<\/strong> auquel les internautes sont <strong>r\u00e9ceptifs<\/strong>.<\/p>\n<p><strong><em>Selon une \u00e9tude Ipsos de juin 2017, 69 % des personnes interrog\u00e9es ont consult\u00e9 les r\u00e9seaux sociaux au moins une fois par jour en moyenne pendant deux heures.\u00a0Neuf abonn\u00e9s aux m\u00e9dias sociaux sur dix ont d\u00e9couvert un produit ou une marque apr\u00e8s avoir vu un post d&rsquo;un influenceur ;\u00a079 % d&rsquo;entre eux ont visit\u00e9 un point de vente et 75 % ont achet\u00e9 le produit ou la marque.<\/em><\/strong><\/p>\n<h3><span style=\"font-size: medium;\">L&rsquo;influenceur est un ambassadeur<\/span><strong><em><\/em><\/strong><\/h3>\n<p>L&rsquo;<strong>influenceur<\/strong> ou <strong>e-influenceur<\/strong>, puisque nous parlons de l&rsquo;Internet, n&rsquo;a\u00a0que le pouvoir de ses adeptes.\u00a0Plus ils ont d&rsquo;adeptes, plus leur influence est grande.\u00a0Leurs missions sont d&rsquo;<strong>interagir<\/strong>, de <strong>communiquer<\/strong> et de <strong>partager<\/strong> avec une communaut\u00e9 qui se f\u00e9d\u00e8re.\u00a0Ils sont g\u00e9n\u00e9ralement <strong>experts<\/strong> dans un <strong>domaine sp\u00e9cifique<\/strong>.\u00a0Les entreprises doivent donc <strong>s\u00e9lectionner avec soin l&rsquo;influenceur<\/strong> \u00e0 qui elles confient la t\u00e2che de diffuser du contenu <strong>en corr\u00e9lation avec leur strat\u00e9gie<\/strong>, afin de garantir une collaboration efficace.<\/p>\n<p>Cette coh\u00e9sion est cruciale, car l&rsquo;<strong>influenceur endosse le r\u00f4le d&rsquo;ambassadeur<\/strong>, de <strong>prescripteur de la marque<\/strong>, partageant des messages avec sa communaut\u00e9 pour <strong>promouvoir<\/strong> la marque et <strong>am\u00e9liorer sa visibilit\u00e9<\/strong>.\u00a0L&rsquo;action de l&rsquo;influenceur, v\u00e9ritable <strong>leader d&rsquo;opinion<\/strong>, est d\u00e9sormais un outil essentiel de la <strong>communication<\/strong> et du <strong>marketing social<\/strong>.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Quel est l\u2019impact des influenceurs ?<\/h2>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/roman3d-article-blog-marketing-de-contenu-fin-influenceurs-img09.jpg\u00a0\u00bb alt=\u00a0\u00bbagence de communication\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-marketing-de-contenu-fin-influenceurs-img09&Prime; admin_label=\u00a0\u00bbImage_01&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Par exemple, qu&rsquo;il s&rsquo;agisse de mode, de beaut\u00e9, de d\u00e9coration ou de jeux, <strong>chaque influenceur transmet sa passion et partage son quotidien avec sa communaut\u00e9<\/strong>. Gr\u00e2ce \u00e0 leurs diverses publications, ils veillent \u00e0 ce qu&rsquo;un message soit transmis. Souvent, le message vise \u00e0 <strong>partager leur quotidien<\/strong>, <strong>leurs d\u00e9couvertes<\/strong> et\/ou <strong>leurs conseils<\/strong>. Mais, parfois, l&rsquo;influenceur travaille en <strong>partenariat<\/strong> avec des marques, et dans ce cas, le post vise \u00e0 <strong>promouvoir habilement la marque<\/strong> en question.<\/p>\n<p>Ainsi, en cr\u00e9ant un contenu qui <strong>s&rsquo;aligne sur ses valeurs<\/strong> et qui est de <strong>plus en plus \u00e9labor\u00e9<\/strong>, l&rsquo;influenceur <strong>acquiert une communaut\u00e9<\/strong> <strong>qui lui ressemble et se rapporte \u00e0 lui<\/strong>. C&rsquo;est ainsi que l&rsquo;influenceur \u00ab\u00a0<strong>influence<\/strong>\u00ab\u00a0.<\/p>\n<p>Par ailleurs, selon plusieurs \u00e9tudes sur le march\u00e9 des influenceurs, <strong>80 % des consommateurs<\/strong> ont d\u00e9j\u00e0 achet\u00e9 un produit ou un service gr\u00e2ce \u00e0 un influenceur. Soit, un chiffre impressionnant qui montre <strong>l&rsquo;impact des influenceurs sur notre soci\u00e9t\u00e9 de consommation<\/strong>, mais surtout sur le <strong>business des marques<\/strong>.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Quelle est l\u2019importance de l\u2019influenceur dans votre strat\u00e9gie marketing ?<\/h2>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/roman3d-article-blog-marketing-de-contenu-fin-influenceurs-img10.jpg\u00a0\u00bb alt=\u00a0\u00bbagence de communication\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-marketing-de-contenu-fin-influenceurs-img10&Prime; admin_label=\u00a0\u00bbImage_01&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Alors, les <a href=\"https:\/\/roman3d.com\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/\" target=\"_blank\" rel=\"noopener\">influenceurs<\/a> jouent clairement un r\u00f4le important dans la communication, ax\u00e9e autour de votre marque et de vos produits.<\/strong> Et, le premier avantage du recours aux influenceurs est le d\u00e9veloppement de la <strong>notori\u00e9t\u00e9 de votre marque<\/strong>.<\/p>\n<p>Car l&rsquo;influenceur <strong>partage votre message avec sa communaut\u00e9<\/strong>, et celle-ci est g\u00e9n\u00e9ralement tr\u00e8s d\u00e9velopp\u00e9e et active. Par cons\u00e9quent, le r\u00e9sultat est que votre message a une <strong>port\u00e9e tr\u00e8s importante<\/strong>, <strong>aupr\u00e8s d&rsquo;un public cibl\u00e9<\/strong>. Et, c&rsquo;est le moyen id\u00e9al d&rsquo;accro\u00eetre la <strong>notori\u00e9t\u00e9 de votre marque<\/strong>.<\/p>\n<p>Ensuite, les influenceurs vous permettent d&rsquo;<strong>interagir avec votre communaut\u00e9<\/strong>. Par exemple, la <strong>communaut\u00e9 de l&rsquo;influenceur<\/strong> le suit de pr\u00e8s et est souvent <strong>tr\u00e8s active<\/strong>. Autrement dit, \u00e0 chaque fois que l&rsquo;influenceur poste, sa communaut\u00e9 r\u00e9agit tr\u00e8s vite avec lui pour donner un <strong>avis<\/strong> sur les <strong>produits<\/strong> ou sur <strong>votre marque<\/strong>. Parfois, lorsque les questions sont trop nombreuses, les influenceurs y r\u00e9pondent sous forme de <strong>vid\u00e9os en direct<\/strong>, par exemple.<\/p>\n<h3><span style=\"font-size: small;\">Nouvelle fa\u00e7on de communiquer<\/span><\/h3>\n<p>Par cons\u00e9quent, cela vous permet d&rsquo;<strong>obtenir rapidement et en temps r\u00e9el les r\u00e9actions de vos clients<\/strong>. N\u00e9anmoins, cette interaction vous permet \u00e9galement d&rsquo;<strong>ajuster la ligne \u00e9ditoriale d\u00e9cid\u00e9e avec l&rsquo;influenceur<\/strong> (si vous trouvez qu&rsquo;elle n&rsquo;est pas appropri\u00e9e), mais aussi d&rsquo;obtenir des <strong>informations pr\u00e9cieuses sur votre ligne de produits<\/strong> pour pouvoir l&rsquo;orienter dans la bonne direction.<\/p>\n<p>Enfin, gr\u00e2ce aux influenceurs, vous pouvez <strong>d\u00e9velopper une nouvelle fa\u00e7on de communiquer<\/strong>. Oui, car les influenceurs sont <strong>moins envahissants<\/strong> en ce qui concerne la communication. Lorsqu&rsquo;ils partagent les produits de votre marque, c&rsquo;est parce qu&rsquo;ils pensent qu&rsquo;ils peuvent \u00eatre utiles \u00e0 leur communaut\u00e9. Et leurs <strong>fans<\/strong> le savent. <strong>Par cons\u00e9quent, lorsqu&rsquo;un influenceur met votre marque en avant, sa communaut\u00e9 ne se sent pas inond\u00e9e de publicit\u00e9 intrusive.<\/strong><\/p>\n<p>De plus, vous devez <strong>suivre<\/strong> leurs <strong>comptes personnels<\/strong> pour <strong>obtenir leur aval<\/strong> <strong>sur les produits<\/strong>. Lorsque les internautes voient et re\u00e7oivent des <strong>nouvelles<\/strong> et des <strong>mises \u00e0 jour<\/strong>, ils sont\u00a0<strong>ind\u00e9niablement int\u00e9ress\u00e9s<\/strong> par ces influenceurs.<\/p>\n<p>Cette forme de communication se manifeste sur <strong>diff\u00e9rents canaux. <\/strong>Par exemple, les <strong>pages Facebook<\/strong>, <strong>Instagram<\/strong>, <strong>Twitter<\/strong>, mais aussi sur les cha\u00eenes <strong>YouTube<\/strong> des influenceurs. Vous d\u00e9velopperez donc <strong>une relation moins intrusive<\/strong> avec vos clients gr\u00e2ce \u00e0 cette <strong>forme de communication<\/strong>.<\/p>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Pour conclure<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Donc, le marketing de contenu et les influenceurs ne peuvent \u00eatre dissoci\u00e9s. Ainsi, ils sont compl\u00e9mentaires et sans l\u2019influence des influenceurs, le marketing de contenu n\u2019aurait pas une si grande port\u00e9e. M\u00eame si de nos jours, il existe beaucoup de m\u00e9thodes pour faire passer un message visuel sur internet, la port\u00e9e ne sera jamais la m\u00eame sans l\u2019intervention d\u2019un influenceur. D&rsquo;autre part, les influenceurs ne seront jamais des ambassadeurs de second rang, au profit du marketing de contenu. Par cons\u00e9quent, l\u2019influenceur se situe au c\u0153ur de la publicit\u00e9 cibl\u00e9e sur internet, tandis que le marketing de contenu est toutefois un outil \u00a0habile et compl\u00e9mentaire pour aider dans votre \u00a0politique de visibilit\u00e9, pour un meilleur \u00ab\u00a0rendu\u00a0\u00bb de vos produits et services.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.24.0&Prime; custom_padding=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb sticky_position=\u00a0\u00bbtop\u00a0\u00bb sticky_offset_top=\u00a0\u00bb130px\u00a0\u00bb sticky_limit_bottom=\u00a0\u00bbsection\u00a0\u00bb border_width_left=\u00a0\u00bb1px\u00a0\u00bb border_color_left=\u00a0\u00bb#bfbfbf\u00a0\u00bb border_width_left_tablet=\u00a0\u00bb0px\u00a0\u00bb border_width_left_phone=\u00a0\u00bb\u00a0\u00bb border_width_left_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_code admin_label=\u00a0\u00bbGouttiere_Blog-NS_et_RS_V02&Prime; _builder_version=\u00a0\u00bb4.24.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb sticky_limit_bottom=\u00a0\u00bbsection\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__sticky_enabled=\u00a0\u00bbon|sticky\u00a0\u00bb custom_padding__sticky=\u00a0\u00bb||||false|false\u00a0\u00bb custom_margin__sticky_enabled=\u00a0\u00bbon|sticky\u00a0\u00bb custom_margin__sticky=\u00a0\u00bb||||false|false\u00a0\u00bb][et_pb_section global_module=\"4714\"][\/et_pb_section]<!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.et_pb_newsletter {<!-- [et_pb_line_break_holder] -->width:100% !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recourir \u00e0 un influenceur ou au marketing de contenu : comment booster efficacement vos ventes, afin d&rsquo;atteindre vos prospects sereinement ?<\/p>\n","protected":false},"author":7,"featured_media":2504,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[49],"tags":[],"class_list":["post-2488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercatique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ROMAN3D \u223c Le marketing de contenu signe t-il la fin des influenceurs ?<\/title>\n<meta name=\"description\" content=\"Recourir \u00e0 un influenceur ou au marketing de contenu : comment booster efficacement vos ventes, afin d&#039;atteindre vos prospects sereinement ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ROMAN3D \u223c Le marketing de contenu signe t-il la fin des influenceurs ?\" \/>\n<meta property=\"og:description\" content=\"Recourir \u00e0 un influenceur ou au marketing de contenu : comment booster efficacement vos ventes, afin d&#039;atteindre vos prospects sereinement ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/\" \/>\n<meta property=\"og:site_name\" content=\"ROMAN3D\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/roman3d\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-02T23:20:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-29T16:39:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/facebook-roman3d-article-blog-marketing-de-contenu-fin-influenceurs-2021-V1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ROMAN3D\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"ROMAN3D \u223c Le marketing de contenu signe t-il la fin des influenceurs ?\" \/>\n<meta name=\"twitter:description\" content=\"Recourir \u00e0 un influenceur ou au marketing de contenu : comment booster efficacement vos ventes, afin d&#039;atteindre vos prospects sereinement ?\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/twitter-roman3d-article-blog-marketing-de-contenu-fin-influenceurs-2021-V1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ROMAN3D_PRO\" \/>\n<meta name=\"twitter:site\" content=\"@ROMAN3D_PRO\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"ROMAN3D\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/\"},\"author\":{\"name\":\"ROMAN3D\",\"@id\":\"https:\/\/roman3d.com\/fr\/#\/schema\/person\/92ae9fab6a65a55411cba7cc683414dc\"},\"headline\":\"Le marketing de contenu signe-t-il la fin des influenceurs ?\",\"datePublished\":\"2021-06-02T23:20:07+00:00\",\"dateModified\":\"2025-04-29T16:39:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/\"},\"wordCount\":5638,\"publisher\":{\"@id\":\"https:\/\/roman3d.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/roman3d-article-blog-marketing-de-contenu-fin-influenceurs-img01.jpg\",\"articleSection\":[\"MERCATIQUE\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/\",\"url\":\"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/\",\"name\":\"ROMAN3D \u223c Le marketing de contenu signe t-il la fin des influenceurs ?\",\"isPartOf\":{\"@id\":\"https:\/\/roman3d.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/roman3d-article-blog-marketing-de-contenu-fin-influenceurs-img01.jpg\",\"datePublished\":\"2021-06-02T23:20:07+00:00\",\"dateModified\":\"2025-04-29T16:39:04+00:00\",\"description\":\"Recourir \u00e0 un influenceur ou au marketing de contenu : comment booster efficacement vos ventes, afin d'atteindre vos prospects sereinement ?\",\"breadcrumb\":{\"@id\":\"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/#primaryimage\",\"url\":\"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/roman3d-article-blog-marketing-de-contenu-fin-influenceurs-img01.jpg\",\"contentUrl\":\"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/roman3d-article-blog-marketing-de-contenu-fin-influenceurs-img01.jpg\",\"width\":1999,\"height\":1333,\"caption\":\"Recourir \u00e0 un influenceur ou au marketing de contenu : comment booster efficacement vos ventes, afin d'atteindre vos prospects sereinement ? \u00a9 copyright image : ROMAN3D\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/roman3d.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le marketing de contenu signe-t-il la fin des influenceurs ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/roman3d.com\/fr\/#website\",\"url\":\"https:\/\/roman3d.com\/fr\/\",\"name\":\"ROMAN3D\",\"description\":\"Bienvenue sur notre portfolio : Infographistes 2D &amp; 3D - Communication &amp; Marketing Digital\",\"publisher\":{\"@id\":\"https:\/\/roman3d.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/roman3d.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/roman3d.com\/fr\/#organization\",\"name\":\"ROMAN3D\",\"url\":\"https:\/\/roman3d.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/roman3d.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mk0roman3dcomngrk345.kinstacdn.com\/wp-content\/uploads\/2020\/08\/nl-roman3d-logo-black-full-1-e1596841899971.png\",\"contentUrl\":\"https:\/\/mk0roman3dcomngrk345.kinstacdn.com\/wp-content\/uploads\/2020\/08\/nl-roman3d-logo-black-full-1-e1596841899971.png\",\"width\":200,\"height\":200,\"caption\":\"ROMAN3D\"},\"image\":{\"@id\":\"https:\/\/roman3d.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/roman3d\/\",\"https:\/\/x.com\/ROMAN3D_PRO\",\"https:\/\/www.instagram.com\/roman3d_pro\/\",\"http:\/\/www.pinterest.com\/ROMAN3D\",\"https:\/\/www.youtube.com\/channel\/UCqbu_WQkOwwuFyBso9fvvaA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/roman3d.com\/fr\/#\/schema\/person\/92ae9fab6a65a55411cba7cc683414dc\",\"name\":\"ROMAN3D\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/roman3d.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/20cb3d84b31bf0d3fbced30f1ffed6e8374ec143a092c5d15bf90bf6beed2021?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/20cb3d84b31bf0d3fbced30f1ffed6e8374ec143a092c5d15bf90bf6beed2021?s=96&d=mm&r=g\",\"caption\":\"ROMAN3D\"},\"description\":\"\u201cEnfants du digital\u201d, nous sommes passionn\u00e9s et en veille constante sur les nouvelles technologies, le cours d\u2019actualit\u00e9s, le graphisme et le design \u00e0 venir. Nous suivons ces actualit\u00e9s via diff\u00e9rents sites web, ainsi que par le biais des r\u00e9seaux sociaux.\",\"sameAs\":[\"https:\/\/roman3d.com\"],\"url\":\"https:\/\/roman3d.com\/fr\/author\/customersroman3d-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ROMAN3D \u223c Le marketing de contenu signe t-il la fin des influenceurs ?","description":"Recourir \u00e0 un influenceur ou au marketing de contenu : comment booster efficacement vos ventes, afin d'atteindre vos prospects sereinement ?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/","og_locale":"fr_FR","og_type":"article","og_title":"ROMAN3D \u223c Le marketing de contenu signe t-il la fin des influenceurs ?","og_description":"Recourir \u00e0 un influenceur ou au marketing de contenu : comment booster efficacement vos ventes, afin d'atteindre vos prospects sereinement ?","og_url":"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/","og_site_name":"ROMAN3D","article_publisher":"https:\/\/www.linkedin.com\/company\/roman3d\/","article_published_time":"2021-06-02T23:20:07+00:00","article_modified_time":"2025-04-29T16:39:04+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/facebook-roman3d-article-blog-marketing-de-contenu-fin-influenceurs-2021-V1.jpg","type":"image\/jpeg"}],"author":"ROMAN3D","twitter_card":"summary_large_image","twitter_title":"ROMAN3D \u223c Le marketing de contenu signe t-il la fin des influenceurs ?","twitter_description":"Recourir \u00e0 un influenceur ou au marketing de contenu : comment booster efficacement vos ventes, afin d'atteindre vos prospects sereinement ?","twitter_image":"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/twitter-roman3d-article-blog-marketing-de-contenu-fin-influenceurs-2021-V1.jpg","twitter_creator":"@ROMAN3D_PRO","twitter_site":"@ROMAN3D_PRO","twitter_misc":{"\u00c9crit par":"ROMAN3D","Dur\u00e9e de lecture estim\u00e9e":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/#article","isPartOf":{"@id":"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/"},"author":{"name":"ROMAN3D","@id":"https:\/\/roman3d.com\/fr\/#\/schema\/person\/92ae9fab6a65a55411cba7cc683414dc"},"headline":"Le marketing de contenu signe-t-il la fin des influenceurs ?","datePublished":"2021-06-02T23:20:07+00:00","dateModified":"2025-04-29T16:39:04+00:00","mainEntityOfPage":{"@id":"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/"},"wordCount":5638,"publisher":{"@id":"https:\/\/roman3d.com\/fr\/#organization"},"image":{"@id":"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/#primaryimage"},"thumbnailUrl":"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/roman3d-article-blog-marketing-de-contenu-fin-influenceurs-img01.jpg","articleSection":["MERCATIQUE"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/","url":"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/","name":"ROMAN3D \u223c Le marketing de contenu signe t-il la fin des influenceurs ?","isPartOf":{"@id":"https:\/\/roman3d.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/#primaryimage"},"image":{"@id":"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/#primaryimage"},"thumbnailUrl":"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/roman3d-article-blog-marketing-de-contenu-fin-influenceurs-img01.jpg","datePublished":"2021-06-02T23:20:07+00:00","dateModified":"2025-04-29T16:39:04+00:00","description":"Recourir \u00e0 un influenceur ou au marketing de contenu : comment booster efficacement vos ventes, afin d'atteindre vos prospects sereinement ?","breadcrumb":{"@id":"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/#primaryimage","url":"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/roman3d-article-blog-marketing-de-contenu-fin-influenceurs-img01.jpg","contentUrl":"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/06\/roman3d-article-blog-marketing-de-contenu-fin-influenceurs-img01.jpg","width":1999,"height":1333,"caption":"Recourir \u00e0 un influenceur ou au marketing de contenu : comment booster efficacement vos ventes, afin d'atteindre vos prospects sereinement ? \u00a9 copyright image : ROMAN3D"},{"@type":"BreadcrumbList","@id":"https:\/\/roman3d.com\/fr\/mercatique\/marketing-de-contenu-fin-des-influenceurs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/roman3d.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Le marketing de contenu signe-t-il la fin des influenceurs ?"}]},{"@type":"WebSite","@id":"https:\/\/roman3d.com\/fr\/#website","url":"https:\/\/roman3d.com\/fr\/","name":"ROMAN3D","description":"Bienvenue sur notre portfolio : Infographistes 2D &amp; 3D - Communication &amp; Marketing Digital","publisher":{"@id":"https:\/\/roman3d.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/roman3d.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/roman3d.com\/fr\/#organization","name":"ROMAN3D","url":"https:\/\/roman3d.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/roman3d.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/mk0roman3dcomngrk345.kinstacdn.com\/wp-content\/uploads\/2020\/08\/nl-roman3d-logo-black-full-1-e1596841899971.png","contentUrl":"https:\/\/mk0roman3dcomngrk345.kinstacdn.com\/wp-content\/uploads\/2020\/08\/nl-roman3d-logo-black-full-1-e1596841899971.png","width":200,"height":200,"caption":"ROMAN3D"},"image":{"@id":"https:\/\/roman3d.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/roman3d\/","https:\/\/x.com\/ROMAN3D_PRO","https:\/\/www.instagram.com\/roman3d_pro\/","http:\/\/www.pinterest.com\/ROMAN3D","https:\/\/www.youtube.com\/channel\/UCqbu_WQkOwwuFyBso9fvvaA"]},{"@type":"Person","@id":"https:\/\/roman3d.com\/fr\/#\/schema\/person\/92ae9fab6a65a55411cba7cc683414dc","name":"ROMAN3D","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/roman3d.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/20cb3d84b31bf0d3fbced30f1ffed6e8374ec143a092c5d15bf90bf6beed2021?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/20cb3d84b31bf0d3fbced30f1ffed6e8374ec143a092c5d15bf90bf6beed2021?s=96&d=mm&r=g","caption":"ROMAN3D"},"description":"\u201cEnfants du digital\u201d, nous sommes passionn\u00e9s et en veille constante sur les nouvelles technologies, le cours d\u2019actualit\u00e9s, le graphisme et le design \u00e0 venir. Nous suivons ces actualit\u00e9s via diff\u00e9rents sites web, ainsi que par le biais des r\u00e9seaux sociaux.","sameAs":["https:\/\/roman3d.com"],"url":"https:\/\/roman3d.com\/fr\/author\/customersroman3d-com\/"}]}},"_links":{"self":[{"href":"https:\/\/roman3d.com\/fr\/wp-json\/wp\/v2\/posts\/2488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roman3d.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/roman3d.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/roman3d.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/roman3d.com\/fr\/wp-json\/wp\/v2\/comments?post=2488"}],"version-history":[{"count":4,"href":"https:\/\/roman3d.com\/fr\/wp-json\/wp\/v2\/posts\/2488\/revisions"}],"predecessor-version":[{"id":8189,"href":"https:\/\/roman3d.com\/fr\/wp-json\/wp\/v2\/posts\/2488\/revisions\/8189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/roman3d.com\/fr\/wp-json\/wp\/v2\/media\/2504"}],"wp:attachment":[{"href":"https:\/\/roman3d.com\/fr\/wp-json\/wp\/v2\/media?parent=2488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/roman3d.com\/fr\/wp-json\/wp\/v2\/categories?post=2488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/roman3d.com\/fr\/wp-json\/wp\/v2\/tags?post=2488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}