{"id":1686,"date":"2021-03-21T02:34:50","date_gmt":"2021-03-21T00:34:50","guid":{"rendered":"https:\/\/roman3d.com\/?p=1686"},"modified":"2025-04-30T10:37:26","modified_gmt":"2025-04-30T08:37:26","slug":"influenceurs-et-influenceuses-qu-est-ce-que-c-est","status":"publish","type":"post","link":"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/","title":{"rendered":"Influenceurs &#038; influenceuses : qu\u2019est-ce que c\u2019est ?"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.24.0&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#00e5fe 20%|rgba(162,246,240,0.87) 20%|rgba(0,0,0,0) 20%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_start=\u00a0\u00bbrgba(162,246,240,0.87)\u00a0\u00bb background_color_gradient_start_position=\u00a0\u00bb20%\u00a0\u00bb background_color_gradient_end=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb background_color_gradient_end_position=\u00a0\u00bb19%\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2020\/08\/roman3d-blog-actualite-header.jpg\u00a0\u00bb height=\u00a0\u00bb400px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb96deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(19,32,77,0.68) 0%|rgba(19,32,77,0.36) 100%\u00a0\u00bb background_color_gradient_start=\u00a0\u00bbrgba(19,32,77,0.68)\u00a0\u00bb background_color_gradient_end=\u00a0\u00bbrgba(19,32,77,0.36)\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-img01.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb90%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb-200px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb250px||0px||false|false\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb70%\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _dynamic_attributes=\u00a0\u00bbcontent\u00a0\u00bb text_text_color=\u00a0\u00bb#121516&Prime; header_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb55px\u00a0\u00bb header_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_padding=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb35px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment_tablet=\u00a0\u00bbcenter\u00a0\u00bb module_alignment_phone=\u00a0\u00bb\u00a0\u00bb module_alignment_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_text_shadow_style=\u00a0\u00bbpreset3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb width__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbFeature 14&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#ffffff\u00a0\u00bb custom_padding=\u00a0\u00bb2px||0px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb border_width_bottom=\u00a0\u00bb1px\u00a0\u00bb border_color_bottom=\u00a0\u00bb#d9c6a4&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; module_class=\u00a0\u00bbcolumn1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||50px|\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb padding_tablet=\u00a0\u00bb||50px|\u00a0\u00bb padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb padding_phone=\u00a0\u00bb||50px|\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9hdXRob3IiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiJBdXRldXIgOiAiLCJhZnRlciI6IiIsIm5hbWVfZm9ybWF0IjoibGFzdF9maXJzdF9uYW1lIiwibGluayI6Im9mZiIsImxpbmtfZGVzdGluYXRpb24iOiJhdXRob3JfYXJjaGl2ZSJ9fQ==@\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xe08a;||divi||400&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb20px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _dynamic_attributes=\u00a0\u00bbtitle\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb20px\u00a0\u00bb custom_margin=\u00a0\u00bb||-2px|||\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb icon_color__hover=\u00a0\u00bb#13204d\u00a0\u00bb][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; module_class=\u00a0\u00bbcolumn2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6ImNhdGVnb3J5In19@\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xe08c;||divi||400&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb20px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _dynamic_attributes=\u00a0\u00bbtitle,content\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb20px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px|\u00a0\u00bb custom_padding=\u00a0\u00bb||26px|||\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb icon_font_size=\u00a0\u00bb20px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb icon_color__hover=\u00a0\u00bb#13204d\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon\u00a0\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9leGNlcnB0Iiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJ3b3JkcyI6IiIsInJlYWRfbW9yZV9sYWJlbCI6IiJ9fQ==@[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbFeature 14&Prime; _builder_version=\u00a0\u00bb4.16&Prime; min_height=\u00a0\u00bb695px\u00a0\u00bb custom_margin=\u00a0\u00bb-1px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb0px||49px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; _builder_version=\u00a0\u00bb4.24.0&Prime; custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3&Prime; module_class=\u00a0\u00bbcolumn1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||50px|\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb padding_tablet=\u00a0\u00bb||50px|\u00a0\u00bb padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb padding_phone=\u00a0\u00bb||50px|\u00a0\u00bb][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb content_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb admin_label=\u00a0\u00bbIntro\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0&Prime; _module_preset=\u00a0\u00bb37c71265-e54c-496a-826d-986ce830934f\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb link_text_color=\u00a0\u00bb#000000&Prime; quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb background_color=\u00a0\u00bb#00e5fe\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2024\/04\/roman3d-accueil-encart-icones-01-2.png\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|5px|20px|false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<blockquote>\n<p>Depuis quelque temps, sur les r\u00e9seaux sociaux vous avez forc\u00e9ment entendu ces deux termes que l\u2019on remet \u00e0 toutes les sauces: les Influenceurs &amp; Influenceuses. Ainsi, ce sont de nouvelles stars du Web, des leaders d\u2019opinion qui envahissent et ma\u00eetrisent les r\u00e9seaux sociaux pour le plus grand bonheur des marques !<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><\/h2>\n<h2>Influenceurs &amp; influenceuses : qu\u2019est-ce que c\u2019est ?<\/h2>\n<p>&nbsp;<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 15px; top: 39.1562px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-img01.jpg\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-influenceurs-et-influenceuses-img01&Prime; admin_label=\u00a0\u00bbImage_01&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]D&rsquo;abord, un <strong>influenceur<\/strong> est une personne qui a une forte pr\u00e9sence au travers des <strong>canaux digitaux<\/strong>. Ce qui lui permet d\u2019influencer le comportement d\u2019achat ou de consommation des internautes qui le suivent (<em>selon le \u00ab\u00a0<strong>Journal du CM<\/strong>\u00ab\u00a0<\/em>).<\/p>\n<p>Donc, on n&rsquo;utilise pas le mot \u00ab <strong>influenceurs<\/strong> \u00bb pour rien. D&rsquo;autant plus qu&rsquo;ils poss\u00e8dent des <strong>super-pouvoirs<\/strong>, tr\u00e8s recherch\u00e9s :<\/p>\n<p><strong>\u00b7 Ils peuvent influencer les choix des personnes qui les suivent<\/strong><br \/>\n<strong>\u00b7 Et, ces personnes poss\u00e8dent un fort pouvoir de recommandation<\/strong><\/p>\n<p><strong>Souvent, jeunes<\/strong> et <strong>beaux<\/strong>, ils ont aussi pour la plupart d\u2019entre eux un <strong>go\u00fbt<\/strong> pour la <strong>mode<\/strong> et les <strong>tendances<\/strong> qui les distinguent des simples mannequins.<br \/>\n[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>\u00catre influenceur, un vrai m\u00e9tier ?<\/h2>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-img02.jpg\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-influenceurs-et-influenceuses-img02&Prime; admin_label=\u00a0\u00bbImage_01&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Concr\u00e8tement, de nombreuses <strong>marques<\/strong> ont compris qu\u2019il y avait de l\u2019argent \u00e0 gagner gr\u00e2ce \u00e0 eux; elles les ont donc int\u00e9gr\u00e9s dans leur <strong>strat\u00e9gie de communication<\/strong>, pour assurer la <strong>promotion<\/strong> de leurs <strong>campagnes<\/strong>, leurs <strong>produits<\/strong> et <strong>services<\/strong>.<\/p>\n<p><strong>Ainsi, le mod\u00e8le \u00e9conomique est assez basique<\/strong> : les influenceurs et influenceuses sont pay\u00e9s par les marques pour porter leurs v\u00eatements, bijoux et accessoires, &#8230; Donc, ils ou elles n&rsquo;ont plus qu&rsquo;\u00e0 se prendre en photo avec et \u00e0 poster le tout sur les r\u00e9seaux sociaux tels qu\u2019<strong>Instagram<\/strong>, <strong>TikTok<\/strong>, <strong>Facebook<\/strong>, <strong>Pinterest<\/strong>, <strong>Twitch<\/strong> (appel\u00e9s \u00ab\u00a0<strong>streamer<\/strong>\u00ab\u00a0), <strong>Twitter<\/strong>, <strong>LinkedIn<\/strong> (appel\u00e9s \u00ab\u00a0<strong>Top Voice<\/strong>\u00ab\u00a0) &#8230;<\/p>\n<p>En cons\u00e9quence, ces nouvelles <strong>stars du Web<\/strong> ont cr\u00e9\u00e9 leur m\u00e9tier et ne vivent que de la publicit\u00e9 pour certaines. Lorsque ils ont atteint un certain nombre d\u2019abonn\u00e9s (appel\u00e9s followers), ces leaders d\u2019opinion sont contact\u00e9s par les marques pour servir \u00ab <strong>d\u2019 homme-sandwich<\/strong> \u00bb. Alors, pour beaucoup c\u2019est une vie de r\u00eave : un travail simple, on re\u00e7oit plein de cadeaux toute l\u2019ann\u00e9e et en plus, on est pay\u00e9 pour les mettre en avant. Dans ce cas, ce n\u2019est pas si simple pour autant, il faut \u00eatre \u00e0 l\u2019aise avec les r\u00e9seaux sociaux, et accepter de ne pas avoir de vie priv\u00e9e.<\/p>\n<h3><span style=\"font-size: small;\">Quel est l&rsquo;objectif des influenceurs ?\u00a0<\/span><\/h3>\n<p>Donc, les influenceurs n\u2019ont qu\u2019un seul objectif : <strong>faire cro\u00eetre leurs communaut\u00e9s suffisamment pour attirer les marques \u00e0 eux !<\/strong><\/p>\n<p>Alors, le degr\u00e9 d\u2019influence n\u2019est pas uniquement li\u00e9 au nombre d\u2019abonn\u00e9s ou \u00e0 l\u2019importance de la communaut\u00e9. Ces derniers doivent \u00e9galement faire preuve de <strong>confiance<\/strong> envers leur communaut\u00e9, \u00eatre <strong>coh\u00e9rents<\/strong> dans leurs discours et cr\u00e9er un lien de <strong>proximit\u00e9<\/strong> avec leurs abonn\u00e9s.<\/p>\n<p>N\u00e9anmoins, on peut leur reprocher de<strong> ne pas \u00eatre assez transparents. <\/strong>Certes<strong>, <\/strong>nous ne savons pas si les produits et services mis en avant par les influenceurs sont vraiment des produits qu\u2019ils appr\u00e9cient et qu\u2019ils conseillent ou s\u2019ils sont pay\u00e9s par la marque uniquement pour parler positivement du produit.<br \/>\n[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><strong>Des contenus oui, mais de qualit\u00e9 pour arriver et rester au top<\/strong><\/h2>\n<p>&nbsp;<br \/>\n[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-img03.jpg\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-influenceurs-et-influenceuses-img03&Prime; admin_label=\u00a0\u00bbImage_01&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]En cons\u00e9quence, nous vous conseillons de <strong>cr\u00e9er de nombreux contenus<\/strong>, mais il faut veiller \u00e0 leur <strong>qualit\u00e9<\/strong>.<\/p>\n<p>De surcro\u00eet, les contenus de qualit\u00e9 peuvent avoir diff\u00e9rentes formes; n\u00e9anmoins pour en produire, il est recommand\u00e9 de respecter les crit\u00e8res suivants :<\/p>\n<ul>\n<li><strong>Premi\u00e8rement, l&rsquo;ambiance <\/strong>: un bon t\u00e9l\u00e9phone ou drone selfie performant, des d\u00e9cors innovants et attractifs, un bon \u00e9clairage, un cadrage parfait, un montage photo ou vid\u00e9o maitris\u00e9 et audible.<\/li>\n<li><strong>Deuxi\u00e8mement, l&rsquo;impact<\/strong> : \u00e9viter les contenus \u00e0 caract\u00e8re vulgaire, portant atteinte \u00e0 la morale ou \u00e0 l\u2019image des marques qu\u2019ils repr\u00e9sentent.<\/li>\n<li><strong>Troisi\u00e8mement, l&rsquo;\u00e9ligibilit\u00e9<\/strong> : il n\u2019y a <strong>pas d\u2019\u00e2ge maximum<\/strong>, mais il faut <strong>avoir plus de 13 ans<\/strong>. C\u2019est la r\u00e8gle sur les r\u00e9seaux sociaux. Attention si vous mentez sur votre \u00e2ge, l\u2019argent gagn\u00e9 peut vous \u00eatre retir\u00e9 et votre compte ferm\u00e9. Et oui, \u00e7a ne \u201c<strong>rigole<\/strong>\u201d pas. En 2019, le streamer \u00ab\u00a0<strong>HlghSkyl<\/strong>\u00a0\u00bb, prodige de <strong>Fortnite<\/strong> (<em>alors \u00e2g\u00e9 de 12 ans<\/em>) ou \u00ab\u00a0<strong>RowdyRogan<\/strong>\u00a0\u00bb en 2020, le prodige de <strong>Call of Duty<\/strong>, (<em>alors \u00e2g\u00e9 de 6 ans<\/em>) ont \u00e9t\u00e9 tout deux bannis de <strong>Twitch<\/strong> pour cela.<\/li>\n<\/ul>\n<p>Certes, il n\u2019est pas facile de respecter tous ces crit\u00e8res d\u00e8s le d\u00e9but. Si vous souhaitez devenir influenceur, il vous faudra forc\u00e9ment commencer avec vos propres moyens. Cependant, la richesse du contenu attire et il faut absolument amener sa propre touche cr\u00e9ative pour vous d\u00e9marquer et percer. Ainsi, vous augmenterez l\u2019<strong>ambiance <\/strong>au fur et \u00e0 mesure de votre progression.<br \/>\n[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>\u00c0 savoir aussi sur le metier d&rsquo; Influenceurs<\/h2>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-img04.jpg\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-influenceurs-et-influenceuses-img04&Prime; admin_label=\u00a0\u00bbImage_01&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Aujourd&rsquo;hui, il existe m\u00eame des <strong>agents sp\u00e9cialis\u00e9s<\/strong> dans les <strong>relations entre les marques et les influenceurs<\/strong>; ces agents trouvent des influenceurs adh\u00e9rant aux valeurs de l\u2019entreprise et qui ciblent les prospects d\u00e9sireux de se mettre en avant via les r\u00e9seaux sociaux. D&rsquo;autant plus que, ils permettent \u00e9galement aux influenceurs de trouver des contrats avec des marques et d&rsquo;assurer un salaire chaque mois.<\/p>\n<p>Alors, ce mod\u00e8le \u00e9conomique fonctionne bien et attire de plus en plus de monde: <strong>les clients ont plus confiance<\/strong> en leurs influenceurs pr\u00e9f\u00e9r\u00e9s qu&rsquo;aux messages publicitaires mis en avant par les marques. Au m\u00eame titre, les marques qui ciblent les parents font g\u00e9n\u00e9ralement confiance \u00e0 ce syst\u00e8me.<\/p>\n<p><strong>Concr\u00e8tement, c&rsquo;est un moyen d\u00e9tourn\u00e9 de faire de la pub, et \u00e7a marche !<\/strong><br \/>\n[\/et_pb_text][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Les Influenceurs :<\/h2>\n<h2>Quelques donn\u00e9es<\/h2>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-img05.jpg\u00a0\u00bb title_text=\u00a0\u00bbroman3d-article-blog-influenceurs-et-influenceuses-img05&Prime; admin_label=\u00a0\u00bbImage_01&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<strong>Donc, les micro-influenceurs<\/strong> (<em>1000\/10 000<\/em>) poss\u00e8dent <strong>moins de followers<\/strong>, mais ceux-ci sont <strong>beaucoup plus engag\u00e9s<\/strong> !<\/p>\n<p>&nbsp;<\/p>\n<h6>En moyenne :<\/h6>\n<p>&nbsp;<\/p>\n<ul>\n<li>Les comptes qui ont entre <strong>1 000<\/strong> et <strong>10 000<\/strong> <strong>abonn\u00e9s<\/strong> (les micro-influenceurs) ont un taux d\u2019engagement de <strong>6%<\/strong><\/li>\n<li>Pour les comptes qui ont entre <strong>10 000<\/strong> et <strong>100 000<\/strong> <strong>abonn\u00e9s<\/strong> ont un taux d\u2019engagement de <strong>3,2%<\/strong><\/li>\n<li>Les comptes qui ont plus de <strong>100 000<\/strong> <strong>abonn\u00e9s<\/strong> ont un taux d\u2019engagement de <strong>2%<\/strong><\/li>\n<\/ul>\n<p>[\/et_pb_text][dica_divi_carousel show_items_desktop=\u00a0\u00bb1&Prime; show_items_tablet=\u00a0\u00bb1&Prime; multislide=\u00a0\u00bbon\u00a0\u00bb transition_duration=\u00a0\u00bb2000&Prime; centermode=\u00a0\u00bbon\u00a0\u00bb loop=\u00a0\u00bbon\u00a0\u00bb autoplay=\u00a0\u00bbon\u00a0\u00bb autoplay_speed=\u00a0\u00bb4000&Prime; dot_nav=\u00a0\u00bbon\u00a0\u00bb equal_height=\u00a0\u00bbon\u00a0\u00bb lazy_loading=\u00a0\u00bbon\u00a0\u00bb load_before_transition=\u00a0\u00bbon\u00a0\u00bb advanced_effect=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dica_divi_carouselitem title=\u00a0\u00bbNabilla\u00a0\u00bb sub_title=\u00a0\u00bbNabilla, est une ex-star de la t\u00e9l\u00e9 r\u00e9alit\u00e9 qui est aujourd&rsquo;hui une influenceuse fran\u00e7aise tr\u00e8s connue. Elle est suivie par plus 6,4 millions de personnes. Elle partage essentiellement sa vie priv\u00e9e mais aussi des partenariats avec des marques ainsi que la mise en avant de sa propre entreprise nabillabeauty.\u00a0\u00bb button_url_new_window=\u00a0\u00bb1&Prime; image=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-carroussel-nabilla.jpg\u00a0\u00bb use_social_media=\u00a0\u00bbon\u00a0\u00bb instagram_url=\u00a0\u00bbhttps:\/\/www.instagram.com\/nabilla\/?hl=fr\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dica_divi_carouselitem][dica_divi_carouselitem title=\u00a0\u00bbCaroline Receveur\u00a0\u00bb sub_title=\u00a0\u00bbCaroline Receveur est \u00e9galement connue gr\u00e2ce \u00e0 la t\u00e9l\u00e9-r\u00e9alit\u00e9. Elle est ensuite devenue animatrice de t\u00e9l\u00e9 et de radio pour enfin devenir une danseuse ayant cr\u00e9\u00e9 diff\u00e9rentes marques. Elle est tr\u00e8s connue pour la cr\u00e9ation de la marque Wonder tea, mais \u00e9galement son blog qui cartonne. Par la suite, elle a cr\u00e9\u00e9 une marque de v\u00eatements ainsi qu&rsquo;une marque de produits de beaut\u00e9. Sur Instagram, elle est suivie par plus de 4 millions de personnes o\u00f9 elle partage sa vie quotidienne, mais elle post \u00e9galement de la promotion de ces diff\u00e9rentes entreprises et marques partenaires.\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_url_new_window=\u00a0\u00bb1&Prime; image=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-carroussel-carolinereceveur.jpg\u00a0\u00bb use_social_media=\u00a0\u00bbon\u00a0\u00bb instagram_url=\u00a0\u00bbhttps:\/\/www.instagram.com\/carolinereceveur\/?hl=fr\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dica_divi_carouselitem][dica_divi_carouselitem title=\u00a0\u00bbL&rsquo;atelier de Roxane\u00a0\u00bb sub_title=\u00a0\u00bbL&rsquo;atelier de Roxane est une famille d&rsquo;influenceur qui se sont faits conna\u00eetre sur YouTube gr\u00e2ce aux recettes qu&rsquo;il mettait en ligne. Roxane, ex-candidate de l&rsquo;\u00e9mission de t\u00e9l\u00e9vision %22meilleur p\u00e2tissier%22 est aujourd&rsquo;hui suivi de 3 millions de personnes sur YouTube et 1,7 millions de personnes sur Instagram. Sur Instagram elle partage sa vie priv\u00e9e, sa vie de maman mais \u00e9galement des vid\u00e9os et photos humoristiques\u2026\u00a0\u00bb button_url_new_window=\u00a0\u00bb1&Prime; image=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-carroussel-latelierderoxane.jpg\u00a0\u00bb use_social_media=\u00a0\u00bbon\u00a0\u00bb instagram_url=\u00a0\u00bbhttps:\/\/www.instagram.com\/latelierderoxane\/?hl=fr\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dica_divi_carouselitem][dica_divi_carouselitem title=\u00a0\u00bbTibo InShape\u00a0\u00bb sub_title=\u00a0\u00bbTibo InShape est youtubeur sp\u00e9cialis\u00e9 dans la finesse et le sport. Sur YouTube il post de nombreuses vid\u00e9os sur le sport mais \u00e9galement humoristique. Il est suivi par plus de 7 millions de personnes sur cette plate-forme. Sur Instagram il est suivi par plus de 4 millions de personnes. Il partage des photos de sport, humoristiques mais \u00e9galement sa vie priv\u00e9e.\u00a0\u00bb button_url_new_window=\u00a0\u00bb1&Prime; image=\u00a0\u00bbhttps:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-carroussel-tiboinshape.jpg\u00a0\u00bb use_social_media=\u00a0\u00bbon\u00a0\u00bb instagram_url=\u00a0\u00bbhttps:\/\/www.instagram.com\/tiboinshape\/?hl=fr\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dica_divi_carouselitem][\/dica_divi_carousel][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb quote_border_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb link_font=\u00a0\u00bb|100|||on|||#000000|\u00a0\u00bb quote_font=\u00a0\u00bbPlayfair Display||on||||||\u00a0\u00bb quote_text_color=\u00a0\u00bb#404040&Prime; quote_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000&Prime; header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000&Prime; header_4_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_5_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#bfbfbf\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_letter_spacing=\u00a0\u00bb12px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb quote_font_size_tablet=\u00a0\u00bb\u00a0\u00bb quote_font_size_phone=\u00a0\u00bb\u00a0\u00bb quote_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<blockquote><p>Pour conclure, les influenceurs sont une bonne solution pour communiquer \u00e0 bas prix (sauf chez les \u00ab gros \u00bb influenceurs o\u00f9 les prix, sont affolants) \u00e0 condition de bien les choisir : bonne cible, bon prix, contenus de qualit\u00e9 et une communaut\u00e9 engag\u00e9e. Aussi, attention aux fausses communaut\u00e9s boost\u00e9es par des robots qui ont de faux profils sur les r\u00e9seaux sociaux ! Car certains influenceurs utilisent ce genre de mauvaises pratiques pour booster leur communaut\u00e9 \u2026<\/p><\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.24.0&Prime; custom_padding=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb sticky_position=\u00a0\u00bbtop\u00a0\u00bb sticky_offset_top=\u00a0\u00bb130px\u00a0\u00bb sticky_limit_bottom=\u00a0\u00bbsection\u00a0\u00bb border_width_left=\u00a0\u00bb1px\u00a0\u00bb border_color_left=\u00a0\u00bb#bfbfbf\u00a0\u00bb border_width_left_tablet=\u00a0\u00bb0px\u00a0\u00bb border_width_left_phone=\u00a0\u00bb\u00a0\u00bb border_width_left_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_code admin_label=\u00a0\u00bbGouttiere_Blog-NS_et_RS_V02&Prime; _builder_version=\u00a0\u00bb4.24.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb sticky_limit_bottom=\u00a0\u00bbsection\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__sticky_enabled=\u00a0\u00bbon|sticky\u00a0\u00bb custom_padding__sticky=\u00a0\u00bb||||false|false\u00a0\u00bb custom_margin__sticky_enabled=\u00a0\u00bbon|sticky\u00a0\u00bb custom_margin__sticky=\u00a0\u00bb||||false|false\u00a0\u00bb][et_pb_section global_module=\"4714\"][\/et_pb_section]<!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->.et_pb_newsletter {<!-- [et_pb_line_break_holder] -->width:100% !important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce sont de nouvelles stars du Web, des leaders d\u2019opinion qui envahissent et ma\u00eetrisent les r\u00e9seaux sociaux pour le plus grand bonheur des marques !<\/p>\n","protected":false},"author":7,"featured_media":1747,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[et_pb_section fb_built=\"1\" _builder_version=\"4.6.1\" use_background_color_gradient=\"on\" background_color_gradient_start=\"rgba(162,246,240,0.87)\" background_color_gradient_end=\"rgba(0,0,0,0)\" background_color_gradient_direction=\"90deg\" background_color_gradient_start_position=\"20%\" background_color_gradient_end_position=\"19%\" background_color_gradient_overlays_image=\"on\" background_image=\"https:\/\/roman3d.com\/wp-content\/uploads\/2020\/08\/roman3d-blog-actualite-header.jpg\" height=\"350px\" custom_margin=\"||0px||false|false\" custom_padding=\"0px||0px||true|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.0.5\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.0.5\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.9.2\" use_background_color_gradient=\"on\" background_color_gradient_start=\"rgba(19,32,77,0.68)\" background_color_gradient_end=\"rgba(19,32,77,0.36)\" background_color_gradient_direction=\"96deg\" background_color_gradient_overlays_image=\"on\" background_image=\"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-img01.jpg\" parallax=\"on\" width=\"80%\" width_tablet=\"\" width_phone=\"90%\" width_last_edited=\"on|phone\" module_alignment=\"center\" custom_margin=\"-200px||0px||false|false\" custom_padding=\"250px||0px||false|false\" box_shadow_style=\"preset3\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.0.5\" width=\"70%\" width_tablet=\"85%\" width_phone=\"100%\" width_last_edited=\"on|phone\" module_alignment=\"left\" custom_padding=\"||0px|||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.0.5\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Texte\" _builder_version=\"4.9.11\" _dynamic_attributes=\"content\" text_text_color=\"#121516\" header_font=\"|800|||||||\" header_text_align=\"left\" header_text_color=\"#ffffff\" header_font_size=\"55px\" header_letter_spacing=\"3px\" header_line_height=\"1.1em\" background_enable_color=\"off\" background_layout=\"dark\" width_tablet=\"80%\" width_phone=\"100%\" width_last_edited=\"off|desktop\" module_alignment=\"left\" custom_padding=\"30px|30px|30px|30px|true|true\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|desktop\" header_font_size_tablet=\"35px\" header_font_size_phone=\"20px\" header_font_size_last_edited=\"on|phone\" module_alignment_tablet=\"center\" module_alignment_phone=\"\" module_alignment_last_edited=\"on|tablet\" header_text_shadow_style=\"preset3\" global_colors_info=\"{}\" width__hover_enabled=\"off|desktop\"]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Feature 14\" _builder_version=\"4.0.5\" background_color=\"#ffffff\" custom_padding=\"2px||0px|||\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.0.5\" custom_padding=\"||0px||false|false\" border_width_bottom=\"1px\" border_color_bottom=\"#d9c6a4\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" module_class=\"column1\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding_tablet=\"||50px|\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|tablet\" global_colors_info=\"{}\" padding_tablet=\"||50px|\" padding_last_edited=\"on|tablet\" custom_padding__hover=\"|||\"][et_pb_blurb title=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9hdXRob3IiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiJBdXRldXIgOiAiLCJhZnRlciI6IiIsIm5hbWVfZm9ybWF0IjoibGFzdF9maXJzdF9uYW1lIiwibGluayI6Im9mZiIsImxpbmtfZGVzdGluYXRpb24iOiJhdXRob3JfYXJjaGl2ZSJ9fQ==@\" use_icon=\"on\" font_icon=\"%%258%%\" icon_placement=\"left\" use_icon_font_size=\"on\" icon_font_size=\"20px\" _builder_version=\"4.6.0\" _dynamic_attributes=\"title\" header_font=\"|700|||||||\" header_font_size=\"20px\" custom_margin=\"||-2px|||\" header_font_size_tablet=\"\" header_font_size_phone=\"18px\" header_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\" icon_color__hover_enabled=\"on|desktop\" icon_color__hover=\"#13204d\"][\/et_pb_blurb][\/et_pb_column][et_pb_column type=\"1_2\" module_class=\"column2\" _builder_version=\"3.25\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_blurb title=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6ImNhdGVnb3J5In19@\" use_icon=\"on\" font_icon=\"%%260%%\" icon_placement=\"left\" use_icon_font_size=\"on\" icon_font_size=\"20px\" _builder_version=\"4.6.0\" _dynamic_attributes=\"title,content\" header_font=\"|700|||||||\" header_font_size=\"20px\" custom_margin=\"||0px|\" custom_padding=\"||26px|||\" header_font_size_tablet=\"\" header_font_size_phone=\"18px\" header_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\" icon_color__hover=\"#13204d\" icon_color__hover_enabled=\"on\"]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9leGNlcnB0Iiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJ3b3JkcyI6IiIsInJlYWRfbW9yZV9sYWJlbCI6IiJ9fQ==@[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Feature 14\" _builder_version=\"4.6.1\" min_height=\"695px\" custom_margin=\"-1px|||||\" custom_padding=\"0px||49px|||\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_3,1_3\" use_custom_gutter=\"on\" gutter_width=\"2\" make_equal=\"on\" _builder_version=\"4.6.1\" custom_padding=\"0px|||||\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\" module_class=\"column1\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding_tablet=\"||50px|\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|tablet\" global_colors_info=\"{}\" padding_tablet=\"||50px|\" padding_last_edited=\"on|tablet\" custom_padding__hover=\"|||\"][et_pb_text quote_border_weight=\"0px\" quote_border_color=\"rgba(0,0,0,0)\" content_last_edited=\"off|phone\" admin_label=\"Intro\" _builder_version=\"4.9.11\" text_font=\"||||||||\" link_font=\"|100|||on|||#000000|\" link_text_color=\"#000000\" quote_font=\"Playfair Display||on||||||\" quote_text_color=\"#404040\" quote_line_height=\"1.2em\" header_font=\"|700|||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#000000\" header_3_font=\"|700|||||||\" header_3_text_color=\"#000000\" header_4_letter_spacing=\"12px\" header_5_font=\"|300|||||||\" header_5_text_color=\"#bfbfbf\" header_5_letter_spacing=\"12px\" header_6_font=\"|700|||||||\" header_6_letter_spacing=\"12px\" module_alignment=\"left\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"20px||||false|false\" hover_enabled=\"0\" quote_font_size_tablet=\"\" quote_font_size_phone=\"\" quote_font_size_last_edited=\"on|desktop\" saved_tabs=\"all\" locked=\"off\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p><blockquote><p>Depuis quelque temps, sur les r\u00e9seaux sociaux vous avez forc\u00e9ment entendu ces deux termes que l\u2019on remet \u00e0 toutes les sauces: les Influenceurs & Influenceuses. Ainsi, ce sont de nouvelles stars du Web, des leaders d\u2019opinion qui envahissent et ma\u00eetrisent les r\u00e9seaux sociaux pour le plus grand bonheur des marques !<\/p><\/blockquote><p>[\/et_pb_text][et_pb_text quote_border_weight=\"0px\" quote_border_color=\"rgba(0,0,0,0)\" admin_label=\"Texte\" _builder_version=\"4.9.11\" text_font=\"||||||||\" link_font=\"|100|||on|||#000000|\" link_text_color=\"#000000\" quote_font=\"Playfair Display||on||||||\" quote_text_color=\"#404040\" quote_line_height=\"1.2em\" header_font=\"|700|||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#000000\" header_3_font=\"|700|||||||\" header_3_text_color=\"#000000\" header_4_letter_spacing=\"12px\" header_5_font=\"|300|||||||\" header_5_text_color=\"#bfbfbf\" header_5_letter_spacing=\"12px\" header_6_font=\"|700|||||||\" header_6_letter_spacing=\"12px\" module_alignment=\"left\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"||||false|false\" quote_font_size_tablet=\"\" quote_font_size_phone=\"\" quote_font_size_last_edited=\"on|desktop\" header_font_last_edited=\"off|desktop\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"18px\" header_2_font_size_last_edited=\"on|phone\" saved_tabs=\"all\" locked=\"off\" global_colors_info=\"{}\"]<\/p><h2>\u00a0<\/h2><h2>Influenceurs & influenceuses : qu\u2019est-ce que c\u2019est ?<\/h2><p>\u00a0<\/p><div id=\"gtx-trans\" style=\"position: absolute; left: 15px; top: 39.1562px;\"><div class=\"gtx-trans-icon\">\u00a0<\/div><\/div><p>[\/et_pb_text][et_pb_image src=\"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-img01.jpg\" title_text=\"roman3d-article-blog-influenceurs-et-influenceuses-img01\" admin_label=\"Image_01\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_margin=\"30px||30px||false|false\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text quote_border_weight=\"0px\" quote_border_color=\"rgba(0,0,0,0)\" admin_label=\"Texte\" _builder_version=\"4.9.11\" text_font=\"||||||||\" link_font=\"|100|||on|||#000000|\" link_text_color=\"#000000\" quote_font=\"Playfair Display||on||||||\" quote_text_color=\"#404040\" quote_line_height=\"1.2em\" header_font=\"|700|||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#000000\" header_3_font=\"|700|||||||\" header_3_text_color=\"#000000\" header_4_letter_spacing=\"12px\" header_5_font=\"|300|||||||\" header_5_text_color=\"#bfbfbf\" header_5_letter_spacing=\"12px\" header_6_font=\"|700|||||||\" header_6_letter_spacing=\"12px\" module_alignment=\"left\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"||||false|false\" quote_font_size_tablet=\"\" quote_font_size_phone=\"\" quote_font_size_last_edited=\"on|desktop\" header_font_last_edited=\"off|desktop\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"18px\" header_2_font_size_last_edited=\"on|phone\" saved_tabs=\"all\" locked=\"off\" global_colors_info=\"{}\"]<\/p><p>D'abord, un <strong>influenceur<\/strong> est une personne qui a une forte pr\u00e9sence au travers des <strong>canaux digitaux<\/strong>. Ce qui lui permet d\u2019influencer le comportement d\u2019achat ou de consommation des internautes qui le suivent (<em>selon le \"<strong>Journal du CM<\/strong>\"<\/em>).<\/p><p>Donc, on n'utilise pas le mot \u00ab <strong>influenceurs<\/strong> \u00bb pour rien. D'autant plus qu'ils poss\u00e8dent des <strong>super-pouvoirs<\/strong>, tr\u00e8s recherch\u00e9s :<\/p><p><strong>\u00b7 Ils peuvent influencer les choix des personnes qui les suivent<\/strong><br \/><strong>\u00b7 Et, ces personnes poss\u00e8dent un fort pouvoir de recommandation<\/strong><\/p><p><strong>Souvent, jeunes<\/strong> et <strong>beaux<\/strong>, ils ont aussi pour la plupart d\u2019entre eux un <strong>go\u00fbt<\/strong> pour la <strong>mode<\/strong> et les <strong>tendances<\/strong> qui les distinguent des simples mannequins.<\/p><p>[\/et_pb_text][et_pb_text quote_border_weight=\"0px\" quote_border_color=\"rgba(0,0,0,0)\" _builder_version=\"4.9.11\" text_font=\"||||||||\" link_font=\"|100|||on|||#000000|\" link_text_color=\"#000000\" quote_font=\"Playfair Display||on||||||\" quote_text_color=\"#404040\" quote_line_height=\"1.2em\" header_font=\"|700|||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#000000\" header_3_font=\"|700|||||||\" header_3_text_color=\"#000000\" header_4_letter_spacing=\"12px\" header_5_font=\"|300|||||||\" header_5_text_color=\"#bfbfbf\" header_5_letter_spacing=\"12px\" header_6_font=\"|700|||||||\" header_6_letter_spacing=\"12px\" module_alignment=\"left\" custom_margin=\"50px||||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"||||false|false\" quote_font_size_tablet=\"\" quote_font_size_phone=\"\" quote_font_size_last_edited=\"on|desktop\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"18px\" header_2_font_size_last_edited=\"on|phone\" saved_tabs=\"all\" locked=\"off\" global_colors_info=\"{}\"]<\/p><h2>\u00catre influenceur, un vrai m\u00e9tier ?<\/h2><p>[\/et_pb_text][et_pb_image src=\"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-img02.jpg\" title_text=\"roman3d-article-blog-influenceurs-et-influenceuses-img02\" admin_label=\"Image_01\" _builder_version=\"4.9.2\" _module_preset=\"default\" custom_margin=\"30px||30px||false|false\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text quote_border_weight=\"0px\" quote_border_color=\"rgba(0,0,0,0)\" _builder_version=\"4.9.11\" text_font=\"||||||||\" link_font=\"|100|||on|||#000000|\" link_text_color=\"#000000\" quote_font=\"Playfair Display||on||||||\" quote_text_color=\"#404040\" quote_line_height=\"1.2em\" header_font=\"|700|||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#000000\" header_3_font=\"|700|||||||\" header_3_text_color=\"#000000\" header_4_letter_spacing=\"12px\" header_5_font=\"|300|||||||\" header_5_text_color=\"#bfbfbf\" header_5_letter_spacing=\"12px\" header_6_font=\"|700|||||||\" header_6_letter_spacing=\"12px\" module_alignment=\"left\" custom_margin=\"50px||50px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"||||false|false\" quote_font_size_tablet=\"\" quote_font_size_phone=\"\" quote_font_size_last_edited=\"on|desktop\" saved_tabs=\"all\" locked=\"off\" global_colors_info=\"{}\"]<\/p><p>Concr\u00e8tement, de nombreuses <strong>marques<\/strong> ont compris qu\u2019il y avait de l\u2019argent \u00e0 gagner gr\u00e2ce \u00e0 eux; elles les ont donc int\u00e9gr\u00e9s dans leur <strong>strat\u00e9gie de communication<\/strong>, pour assurer la <strong>promotion<\/strong> de leurs <strong>campagnes<\/strong>, leurs <strong>produits<\/strong> et <strong>services<\/strong>.<\/p><p><strong>Ainsi, le mod\u00e8le \u00e9conomique est assez basique<\/strong> : les influenceurs et influenceuses sont pay\u00e9s par les marques pour porter leurs v\u00eatements, bijoux et accessoires, ... Donc, ils ou elles n'ont plus qu'\u00e0 se prendre en photo avec et \u00e0 poster le tout sur les r\u00e9seaux sociaux tels qu\u2019<strong>Instagram<\/strong>, <strong>TikTok<\/strong>, <strong>Facebook<\/strong>, <strong>Pinterest<\/strong>, <strong>Twitch<\/strong> (appel\u00e9s \"<strong>streamer<\/strong>\"), <strong>Twitter<\/strong>, <strong>LinkedIn<\/strong> (appel\u00e9s \"<strong>Top Voice<\/strong>\") ...<\/p><p>En cons\u00e9quence, ces nouvelles <strong>stars du Web<\/strong> ont cr\u00e9\u00e9 leur m\u00e9tier et ne vivent que de la publicit\u00e9 pour certaines. Lorsque ils ont atteint un certain nombre d\u2019abonn\u00e9s (appel\u00e9s followers), ces leaders d\u2019opinion sont contact\u00e9s par les marques pour servir \u00ab <strong>d\u2019 homme-sandwich<\/strong> \u00bb. Alors, pour beaucoup c\u2019est une vie de r\u00eave : un travail simple, on re\u00e7oit plein de cadeaux toute l\u2019ann\u00e9e et en plus, on est pay\u00e9 pour les mettre en avant. Dans ce cas, ce n\u2019est pas si simple pour autant, il faut \u00eatre \u00e0 l\u2019aise avec les r\u00e9seaux sociaux, et accepter de ne pas avoir de vie priv\u00e9e.<\/p><h3><span style=\"font-size: small;\">Quel est l'objectif des influenceurs ?\u00a0<\/span><\/h3><p>Donc, les influenceurs n\u2019ont qu\u2019un seul objectif : <strong>faire cro\u00eetre leurs communaut\u00e9s suffisamment pour attirer les marques \u00e0 eux !<\/strong><\/p><p>Alors, le degr\u00e9 d\u2019influence n\u2019est pas uniquement li\u00e9 au nombre d\u2019abonn\u00e9s ou \u00e0 l\u2019importance de la communaut\u00e9. Ces derniers doivent \u00e9galement faire preuve de <strong>confiance<\/strong> envers leur communaut\u00e9, \u00eatre <strong>coh\u00e9rents<\/strong> dans leurs discours et cr\u00e9er un lien de <strong>proximit\u00e9<\/strong> avec leurs abonn\u00e9s.<\/p><p>N\u00e9anmoins, on peut leur reprocher de<strong> ne pas \u00eatre assez transparents. <\/strong>Certes<strong>, <\/strong>nous ne savons pas si les produits et services mis en avant par les influenceurs sont vraiment des produits qu\u2019ils appr\u00e9cient et qu\u2019ils conseillent ou s\u2019ils sont pay\u00e9s par la marque uniquement pour parler positivement du produit.<\/p><p>[\/et_pb_text][et_pb_text quote_border_weight=\"0px\" quote_border_color=\"rgba(0,0,0,0)\" _builder_version=\"4.9.2\" text_font=\"||||||||\" link_font=\"|100|||on|||#000000|\" link_text_color=\"#000000\" quote_font=\"Playfair Display||on||||||\" quote_text_color=\"#404040\" quote_line_height=\"1.2em\" header_font=\"|700|||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#000000\" header_3_font=\"|700|||||||\" header_3_text_color=\"#000000\" header_4_letter_spacing=\"12px\" header_5_font=\"|300|||||||\" header_5_text_color=\"#bfbfbf\" header_5_letter_spacing=\"12px\" header_6_font=\"|700|||||||\" header_6_letter_spacing=\"12px\" module_alignment=\"left\" custom_margin=\"50px||||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"||||false|false\" quote_font_size_tablet=\"\" quote_font_size_phone=\"\" quote_font_size_last_edited=\"on|desktop\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"18px\" header_2_font_size_last_edited=\"on|phone\" saved_tabs=\"all\" locked=\"off\" global_colors_info=\"{}\"]<\/p><h2><strong>Des contenus oui, mais de qualit\u00e9 pour arriver et rester au top<\/strong><\/h2><p>\u00a0<\/p><p>[\/et_pb_text][et_pb_image src=\"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-img03.jpg\" title_text=\"roman3d-article-blog-influenceurs-et-influenceuses-img03\" admin_label=\"Image_01\" _builder_version=\"4.9.2\" _module_preset=\"default\" custom_margin=\"30px||30px||false|false\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text quote_border_weight=\"0px\" quote_border_color=\"rgba(0,0,0,0)\" _builder_version=\"4.9.11\" text_font=\"||||||||\" link_font=\"|100|||on|||#000000|\" link_text_color=\"#000000\" quote_font=\"Playfair Display||on||||||\" quote_text_color=\"#404040\" quote_line_height=\"1.2em\" header_font=\"|700|||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#000000\" header_3_font=\"|700|||||||\" header_3_text_color=\"#000000\" header_4_letter_spacing=\"12px\" header_5_font=\"|300|||||||\" header_5_text_color=\"#bfbfbf\" header_5_letter_spacing=\"12px\" header_6_font=\"|700|||||||\" header_6_letter_spacing=\"12px\" module_alignment=\"left\" custom_margin=\"50px||50px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"||||false|false\" quote_font_size_tablet=\"\" quote_font_size_phone=\"\" quote_font_size_last_edited=\"on|desktop\" saved_tabs=\"all\" locked=\"off\" global_colors_info=\"{}\"]<\/p><p>En cons\u00e9quence, nous vous conseillons de <strong>cr\u00e9er de nombreux contenus<\/strong>, mais il faut veiller \u00e0 leur <strong>qualit\u00e9<\/strong>.<\/p><p>De surcro\u00eet, les contenus de qualit\u00e9 peuvent avoir diff\u00e9rentes formes; n\u00e9anmoins pour en produire, il est recommand\u00e9 de respecter les crit\u00e8res suivants :<\/p><ul><li><strong>Premi\u00e8rement, l'ambiance <\/strong>: un bon t\u00e9l\u00e9phone ou drone selfie performant, des d\u00e9cors innovants et attractifs, un bon \u00e9clairage, un cadrage parfait, un montage photo ou vid\u00e9o maitris\u00e9 et audible.<\/li><li><strong>Deuxi\u00e8mement, l'impact<\/strong> : \u00e9viter les contenus \u00e0 caract\u00e8re vulgaire, portant atteinte \u00e0 la morale ou \u00e0 l\u2019image des marques qu\u2019ils repr\u00e9sentent.<\/li><li><strong>Troisi\u00e8mement, l'\u00e9ligibilit\u00e9<\/strong> : il n\u2019y a <strong>pas d\u2019\u00e2ge maximum<\/strong>, mais il faut <strong>avoir plus de 13 ans<\/strong>. C\u2019est la r\u00e8gle sur les r\u00e9seaux sociaux. Attention si vous mentez sur votre \u00e2ge, l\u2019argent gagn\u00e9 peut vous \u00eatre retir\u00e9 et votre compte ferm\u00e9. Et oui, \u00e7a ne \u201c<strong>rigole<\/strong>\u201d pas. En 2019, le streamer \u00ab\u00a0<strong>HlghSkyl<\/strong>\u00a0\u00bb, prodige de <strong>Fortnite<\/strong> (<em>alors \u00e2g\u00e9 de 12 ans<\/em>) ou \u00ab\u00a0<strong>RowdyRogan<\/strong>\u00a0\u00bb en 2020, le prodige de <strong>Call of Duty<\/strong>, (<em>alors \u00e2g\u00e9 de 6 ans<\/em>) ont \u00e9t\u00e9 tout deux bannis de <strong>Twitch<\/strong> pour cela.<\/li><\/ul><p>Certes, il n\u2019est pas facile de respecter tous ces crit\u00e8res d\u00e8s le d\u00e9but. Si vous souhaitez devenir influenceur, il vous faudra forc\u00e9ment commencer avec vos propres moyens. Cependant, la richesse du contenu attire et il faut absolument amener sa propre touche cr\u00e9ative pour vous d\u00e9marquer et percer. Ainsi, vous augmenterez l\u2019<strong>ambiance <\/strong>au fur et \u00e0 mesure de votre progression.<\/p><p>[\/et_pb_text][et_pb_text quote_border_weight=\"0px\" quote_border_color=\"rgba(0,0,0,0)\" _builder_version=\"4.9.11\" text_font=\"||||||||\" link_font=\"|100|||on|||#000000|\" link_text_color=\"#000000\" quote_font=\"Playfair Display||on||||||\" quote_text_color=\"#404040\" quote_line_height=\"1.2em\" header_font=\"|700|||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#000000\" header_3_font=\"|700|||||||\" header_3_text_color=\"#000000\" header_4_letter_spacing=\"12px\" header_5_font=\"|300|||||||\" header_5_text_color=\"#bfbfbf\" header_5_letter_spacing=\"12px\" header_6_font=\"|700|||||||\" header_6_letter_spacing=\"12px\" module_alignment=\"left\" custom_margin=\"50px||||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"||||false|false\" quote_font_size_tablet=\"\" quote_font_size_phone=\"\" quote_font_size_last_edited=\"on|desktop\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"18px\" header_2_font_size_last_edited=\"on|phone\" saved_tabs=\"all\" locked=\"off\" global_colors_info=\"{}\"]<\/p><h2>\u00c0 savoir aussi sur le metier d' Influenceurs<\/h2><p>[\/et_pb_text][et_pb_image src=\"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-img04.jpg\" title_text=\"roman3d-article-blog-influenceurs-et-influenceuses-img04\" admin_label=\"Image_01\" _builder_version=\"4.9.2\" _module_preset=\"default\" custom_margin=\"30px||30px||false|false\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text quote_border_weight=\"0px\" quote_border_color=\"rgba(0,0,0,0)\" _builder_version=\"4.9.11\" text_font=\"||||||||\" link_font=\"|100|||on|||#000000|\" link_text_color=\"#000000\" quote_font=\"Playfair Display||on||||||\" quote_text_color=\"#404040\" quote_line_height=\"1.2em\" header_font=\"|700|||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#000000\" header_3_font=\"|700|||||||\" header_3_text_color=\"#000000\" header_4_letter_spacing=\"12px\" header_5_font=\"|300|||||||\" header_5_text_color=\"#bfbfbf\" header_5_letter_spacing=\"12px\" header_6_font=\"|700|||||||\" header_6_letter_spacing=\"12px\" module_alignment=\"left\" custom_margin=\"50px||50px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"||||false|false\" quote_font_size_tablet=\"\" quote_font_size_phone=\"\" quote_font_size_last_edited=\"on|desktop\" saved_tabs=\"all\" locked=\"off\" global_colors_info=\"{}\"]<\/p><p>Aujourd'hui, il existe m\u00eame des <strong>agents sp\u00e9cialis\u00e9s<\/strong> dans les <strong>relations entre les marques et les influenceurs<\/strong>; ces agents trouvent des influenceurs adh\u00e9rant aux valeurs de l\u2019entreprise et qui ciblent les prospects d\u00e9sireux de se mettre en avant via les r\u00e9seaux sociaux. D'autant plus que, ils permettent \u00e9galement aux influenceurs de trouver des contrats avec des marques et d'assurer un salaire chaque mois.<\/p><p>Alors, ce mod\u00e8le \u00e9conomique fonctionne bien et attire de plus en plus de monde: <strong>les clients ont plus confiance<\/strong> en leurs influenceurs pr\u00e9f\u00e9r\u00e9s qu'aux messages publicitaires mis en avant par les marques. Au m\u00eame titre, les marques qui ciblent les parents font g\u00e9n\u00e9ralement confiance \u00e0 ce syst\u00e8me.<\/p><p><strong>Concr\u00e8tement, c'est un moyen d\u00e9tourn\u00e9 de faire de la pub, et \u00e7a marche !<\/strong><\/p><p>[\/et_pb_text][et_pb_text quote_border_weight=\"0px\" quote_border_color=\"rgba(0,0,0,0)\" _builder_version=\"4.9.11\" text_font=\"||||||||\" link_font=\"|100|||on|||#000000|\" link_text_color=\"#000000\" quote_font=\"Playfair Display||on||||||\" quote_text_color=\"#404040\" quote_line_height=\"1.2em\" header_font=\"|700|||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#000000\" header_3_font=\"|700|||||||\" header_3_text_color=\"#000000\" header_4_letter_spacing=\"12px\" header_5_font=\"|300|||||||\" header_5_text_color=\"#bfbfbf\" header_5_letter_spacing=\"12px\" header_6_font=\"|700|||||||\" header_6_letter_spacing=\"12px\" module_alignment=\"left\" custom_margin=\"50px||||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"||||false|false\" quote_font_size_tablet=\"\" quote_font_size_phone=\"\" quote_font_size_last_edited=\"on|desktop\" header_2_font_size_tablet=\"\" header_2_font_size_phone=\"18px\" header_2_font_size_last_edited=\"on|phone\" saved_tabs=\"all\" locked=\"off\" global_colors_info=\"{}\"]<\/p><h2>Les Influenceurs :<\/h2><h2>Quelques donn\u00e9es<\/h2><p>[\/et_pb_text][et_pb_image src=\"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-img05.jpg\" title_text=\"roman3d-article-blog-influenceurs-et-influenceuses-img05\" admin_label=\"Image_01\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_margin=\"30px||30px||false|false\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text quote_border_weight=\"0px\" quote_border_color=\"rgba(0,0,0,0)\" _builder_version=\"4.9.11\" text_font=\"||||||||\" link_font=\"|100|||on|||#000000|\" link_text_color=\"#000000\" quote_font=\"Playfair Display||on||||||\" quote_text_color=\"#404040\" quote_line_height=\"1.2em\" header_font=\"|700|||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#000000\" header_3_font=\"|700|||||||\" header_3_text_color=\"#000000\" header_4_letter_spacing=\"12px\" header_5_font=\"|300|||||||\" header_5_text_color=\"#bfbfbf\" header_5_letter_spacing=\"12px\" header_6_font=\"|700|||||||\" header_6_letter_spacing=\"12px\" module_alignment=\"left\" custom_margin=\"50px||50px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"||||false|false\" quote_font_size_tablet=\"\" quote_font_size_phone=\"\" quote_font_size_last_edited=\"on|desktop\" saved_tabs=\"all\" locked=\"off\" global_colors_info=\"{}\"]<\/p><p><strong>Donc, les micro-influenceurs<\/strong> (<em>1000\/10 000<\/em>) poss\u00e8dent <strong>moins de followers<\/strong>, mais ceux-ci sont <strong>beaucoup plus engag\u00e9s<\/strong> !<\/p><p>\u00a0<\/p><h6>En moyenne :<\/h6><p>\u00a0<\/p><ul><li>Les comptes qui ont entre <strong>1 000<\/strong> et <strong>10 000<\/strong> <strong>abonn\u00e9s<\/strong> (les micro-influenceurs) ont un taux d\u2019engagement de <strong>6%<\/strong><\/li><li>Pour les comptes qui ont entre <strong>10 000<\/strong> et <strong>100 000<\/strong> <strong>abonn\u00e9s<\/strong> ont un taux d\u2019engagement de <strong>3,2%<\/strong><\/li><li>Les comptes qui ont plus de <strong>100 000<\/strong> <strong>abonn\u00e9s<\/strong> ont un taux d\u2019engagement de <strong>2%<\/strong><\/li><\/ul><p>[\/et_pb_text][dica_divi_carousel show_items_desktop=\"1\" show_items_tablet=\"1\" multislide=\"on\" transition_duration=\"2000\" centermode=\"on\" loop=\"on\" autoplay=\"on\" autoplay_speed=\"4000\" dot_nav=\"on\" equal_height=\"on\" lazy_loading=\"on\" load_before_transition=\"on\" advanced_effect=\"1\" _builder_version=\"4.9.4\" _module_preset=\"default\" global_colors_info=\"{}\"][dica_divi_carouselitem title=\"Nabilla\" sub_title=\"Nabilla, est une ex-star de la t\u00e9l\u00e9 r\u00e9alit\u00e9 qui est aujourd'hui une influenceuse fran\u00e7aise tr\u00e8s connue. Elle est suivie par plus 6,4 millions de personnes. Elle partage essentiellement sa vie priv\u00e9e mais aussi des partenariats avec des marques ainsi que la mise en avant de sa propre entreprise nabillabeauty.\" button_url_new_window=\"1\" image=\"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-carroussel-nabilla.jpg\" use_social_media=\"on\" instagram_url=\"https:\/\/www.instagram.com\/nabilla\/?hl=fr\" _builder_version=\"4.9.2\" _module_preset=\"default\" global_colors_info=\"{}\"][\/dica_divi_carouselitem][dica_divi_carouselitem title=\"Caroline Receveur\" sub_title=\"Caroline Receveur est \u00e9galement connue gr\u00e2ce \u00e0 la t\u00e9l\u00e9-r\u00e9alit\u00e9. Elle est ensuite devenue animatrice de t\u00e9l\u00e9 et de radio pour enfin devenir une danseuse ayant cr\u00e9\u00e9 diff\u00e9rentes marques. Elle est tr\u00e8s connue pour la cr\u00e9ation de la marque Wonder tea, mais \u00e9galement son blog qui cartonne. Par la suite, elle a cr\u00e9\u00e9 une marque de v\u00eatements ainsi qu'une marque de produits de beaut\u00e9. Sur Instagram, elle est suivie par plus de 4 millions de personnes o\u00f9 elle partage sa vie quotidienne, mais elle post \u00e9galement de la promotion de ces diff\u00e9rentes entreprises et marques partenaires.\" url_new_window=\"on\" button_url_new_window=\"1\" image=\"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-carroussel-carolinereceveur.jpg\" use_social_media=\"on\" instagram_url=\"https:\/\/www.instagram.com\/carolinereceveur\/?hl=fr\" _builder_version=\"4.9.2\" _module_preset=\"default\" global_colors_info=\"{}\"][\/dica_divi_carouselitem][dica_divi_carouselitem title=\"L'atelier de Roxane\" sub_title=\"L'atelier de Roxane est une famille d'influenceur qui se sont faits conna\u00eetre sur YouTube gr\u00e2ce aux recettes qu'il mettait en ligne. Roxane, ex-candidate de l'\u00e9mission de t\u00e9l\u00e9vision %22meilleur p\u00e2tissier%22 est aujourd'hui suivi de 3 millions de personnes sur YouTube et 1,7 millions de personnes sur Instagram. Sur Instagram elle partage sa vie priv\u00e9e, sa vie de maman mais \u00e9galement des vid\u00e9os et photos humoristiques\u2026\" button_url_new_window=\"1\" image=\"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-carroussel-latelierderoxane.jpg\" use_social_media=\"on\" instagram_url=\"https:\/\/www.instagram.com\/latelierderoxane\/?hl=fr\" _builder_version=\"4.9.2\" _module_preset=\"default\" global_colors_info=\"{}\"][\/dica_divi_carouselitem][dica_divi_carouselitem title=\"Tibo InShape\" sub_title=\"Tibo InShape est youtubeur sp\u00e9cialis\u00e9 dans la finesse et le sport. Sur YouTube il post de nombreuses vid\u00e9os sur le sport mais \u00e9galement humoristique. Il est suivi par plus de 7 millions de personnes sur cette plate-forme. Sur Instagram il est suivi par plus de 4 millions de personnes. Il partage des photos de sport, humoristiques mais \u00e9galement sa vie priv\u00e9e.\" button_url_new_window=\"1\" image=\"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-carroussel-tiboinshape.jpg\" use_social_media=\"on\" instagram_url=\"https:\/\/www.instagram.com\/tiboinshape\/?hl=fr\" _builder_version=\"4.9.2\" _module_preset=\"default\" global_colors_info=\"{}\"][\/dica_divi_carouselitem][\/dica_divi_carousel][et_pb_text quote_border_weight=\"0px\" quote_border_color=\"rgba(0,0,0,0)\" _builder_version=\"4.9.11\" text_font=\"||||||||\" link_font=\"|100|||on|||#000000|\" link_text_color=\"#000000\" quote_font=\"Playfair Display||on||||||\" quote_text_color=\"#404040\" quote_line_height=\"1.2em\" header_font=\"|700|||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#000000\" header_3_font=\"|700|||||||\" header_3_text_color=\"#000000\" header_4_letter_spacing=\"12px\" header_5_font=\"|300|||||||\" header_5_text_color=\"#bfbfbf\" header_5_letter_spacing=\"12px\" header_6_font=\"|700|||||||\" header_6_letter_spacing=\"12px\" module_alignment=\"left\" custom_margin=\"50px||50px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"||||false|false\" quote_font_size_tablet=\"\" quote_font_size_phone=\"\" quote_font_size_last_edited=\"on|desktop\" saved_tabs=\"all\" locked=\"off\" global_colors_info=\"{}\"]<\/p><blockquote><p>Pour conclure, les influenceurs sont une bonne solution pour communiquer \u00e0 bas prix (sauf chez les \u00ab gros \u00bb influenceurs o\u00f9 les prix, sont affolants) \u00e0 condition de bien les choisir : bonne cible, bon prix, contenus de qualit\u00e9 et une communaut\u00e9 engag\u00e9e. Aussi, attention aux fausses communaut\u00e9s boost\u00e9es par des robots qui ont de faux profils sur les r\u00e9seaux sociaux ! Car certains influenceurs utilisent ce genre de mauvaises pratiques pour booster leur communaut\u00e9 \u2026<\/p><\/blockquote><p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.0.5\" custom_padding=\"30px|30px|30px|30px|true|true\" border_width_left=\"1px\" border_color_left=\"#bfbfbf\" border_width_left_tablet=\"0px\" border_width_left_phone=\"\" border_width_left_last_edited=\"on|tablet\" global_colors_info=\"{}\"][et_pb_signup provider=\"activecampaign\" activecampaign_list=\"roman3d|3\" first_name_field=\"off\" last_name_field=\"off\" success_message=\"Merci ! Un mail de v\u00e9rification vous a \u00e9t\u00e9 envoy\u00e9.\" title=\"S'inscrire \u00e0 la Newsletter\" use_spam_service=\"on\" recaptcha_list=\"roman3dcom|roman3dcom-0\" _builder_version=\"4.6.0\" header_text_color=\"#000000\" use_background_color=\"off\" custom_button=\"on\" button_font=\"|700|||||||\" button_use_icon=\"off\" border_radii_fields=\"on|0px|0px|0px|0px\" border_width_bottom_fields=\"1px\" border_color_bottom_fields=\"#8c8c8c\" global_colors_info=\"{}\"][\/et_pb_signup][et_pb_social_media_follow icon_color=\"#000000\" _builder_version=\"4.6.0\" custom_button=\"on\" text_orientation=\"center\" width_last_edited=\"off|phone\" height_last_edited=\"off|desktop\" custom_margin_last_edited=\"off|desktop\" custom_padding=\"0px|||0px|false|false\" global_colors_info=\"{}\"][et_pb_social_media_follow_network social_network=\"linkedin\" url=\"https:\/\/www.linkedin.com\/company\/roman3d\/\" _builder_version=\"4.6.0\" _module_preset=\"default\" background_color=\"rgba(0,0,0,0)\" background_enable_color=\"on\" global_colors_info=\"{}\" follow_button=\"off\" url_new_window=\"on\"]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\"pinterest\" url=\"http:\/\/www.pinterest.com\/ROMAN3D\" _builder_version=\"4.6.0\" _module_preset=\"default\" background_color=\"rgba(0,0,0,0)\" background_enable_color=\"on\" global_colors_info=\"{}\" follow_button=\"off\" url_new_window=\"on\"]pinterest[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\"facebook\" url=\"https:\/\/www.facebook.com\/ROMAN3D.PRO\/\" _builder_version=\"4.6.0\" _module_preset=\"default\" background_color=\"rgba(0,0,0,0)\" background_enable_color=\"on\" global_colors_info=\"{}\" follow_button=\"off\" url_new_window=\"on\"]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\"instagram\" url=\"https:\/\/www.instagram.com\/roman3d_pro\/\" _builder_version=\"4.6.0\" _module_preset=\"default\" background_color=\"rgba(0,0,0,0)\" background_enable_color=\"on\" global_colors_info=\"{}\" follow_button=\"off\" url_new_window=\"on\"]instagram[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\"twitter\" url=\"https:\/\/twitter.com\/ROMAN3D_PRO\" _builder_version=\"4.6.0\" _module_preset=\"default\" background_color=\"rgba(0,0,0,0)\" background_enable_color=\"on\" global_colors_info=\"{}\" follow_button=\"off\" url_new_window=\"on\"]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=\"dbdb-tiktok\" url=\"https:\/\/www.tiktok.com\/@roman3d_pro\" _builder_version=\"4.6.0\" _module_preset=\"default\" background_color=\"rgba(0,0,0,0)\" background_enable_color=\"on\" global_colors_info=\"{}\" follow_button=\"off\" url_new_window=\"on\"]dbdb-tiktok[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][et_pb_sidebar _builder_version=\"4.0.5\" text_orientation=\"left\" global_colors_info=\"{}\"][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.6.0\" use_background_color_gradient=\"on\" background_color_gradient_start=\"rgba(255,255,255,0.72)\" background_color_gradient_end=\"rgba(255,255,255,0.34)\" background_image=\"https:\/\/roman3d.com\/wp-content\/uploads\/2020\/09\/roman3d-blog-autres-articles.jpg\" parallax=\"on\" min_height=\"709px\" background_color_tablet=\"#f7f2e8\" background_last_edited=\"off|tablet\" background_enable_color_tablet=\"on\" background_enable_image_tablet=\"off\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"3.25\" custom_padding=\"||0px|\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.9.11\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p><h2 style=\"text-align: left;\">Plus d\u2019articles<\/h2><p>[\/et_pb_text][et_pb_blog fullwidth=\"off\" posts_number=\"3\" include_categories=\"all\" meta_date=\"j M Y\" excerpt_length=\"150\" show_more=\"on\" show_author=\"off\" use_overlay=\"on\" overlay_icon_color=\"#ffffff\" hover_overlay_color=\"rgba(0,0,0,0.9)\" hover_icon=\"%%43%%\" _builder_version=\"4.9.11\" header_font=\"|700|||||||\" meta_font=\"||||||||\" meta_text_color=\"#8c8c8c\" custom_margin=\"|||\" custom_padding=\"|||\" animation_style=\"fade\" border_color_all=\"#f2f2f2\" box_shadow_style=\"preset1\" box_shadow_vertical=\"0px\" box_shadow_blur=\"80px\" box_shadow_color=\"rgba(0,0,0,0.2)\" global_colors_info=\"{}\"][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[44],"tags":[],"class_list":["post-1686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influenceurs &amp; influenceuses : qu\u2019est-ce que c\u2019est ? ROMAN3D<\/title>\n<meta name=\"description\" content=\"Ces stars du Web, Influenceurs ou leaders d\u2019opinion , envahissent et ma\u00eetrisent les r\u00e9seaux sociaux pour le plus grand bonheur des marques !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ROMAN3D \u223c Influenceurs &amp; influenceuses : qu\u2019est-ce que c\u2019est ?\" \/>\n<meta property=\"og:description\" content=\"Ces stars du Web, leaders d\u2019opinion qui envahissent et ma\u00eetrisent les r\u00e9seaux sociaux pour le plus grand bonheur des marques !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/\" \/>\n<meta property=\"og:site_name\" content=\"ROMAN3D\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/roman3d\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-21T00:34:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-30T08:37:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/facebook-roman3d-influenceurs-2021-v01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ROMAN3D\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"ROMAN3D \u223c Influenceurs &amp; influenceuses : qu\u2019est-ce que c\u2019est ?\" \/>\n<meta name=\"twitter:description\" content=\"Ces stars du Web, leaders d\u2019opinion qui envahissent et ma\u00eetrisent les r\u00e9seaux sociaux pour le plus grand bonheur des marques !\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/twitter-roman3d-influenceurs-2021-v01.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@ROMAN3D_PRO\" \/>\n<meta name=\"twitter:site\" content=\"@ROMAN3D_PRO\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"ROMAN3D\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/\"},\"author\":{\"name\":\"ROMAN3D\",\"@id\":\"https:\/\/roman3d.com\/fr\/#\/schema\/person\/92ae9fab6a65a55411cba7cc683414dc\"},\"headline\":\"Influenceurs &#038; influenceuses : qu\u2019est-ce que c\u2019est ?\",\"datePublished\":\"2021-03-21T00:34:50+00:00\",\"dateModified\":\"2025-04-30T08:37:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/\"},\"wordCount\":4127,\"publisher\":{\"@id\":\"https:\/\/roman3d.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-img06.jpg\",\"articleSection\":[\"R\u00c9SEAUX SOCIAUX\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/\",\"url\":\"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/\",\"name\":\"Influenceurs & influenceuses : qu\u2019est-ce que c\u2019est ? ROMAN3D\",\"isPartOf\":{\"@id\":\"https:\/\/roman3d.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-img06.jpg\",\"datePublished\":\"2021-03-21T00:34:50+00:00\",\"dateModified\":\"2025-04-30T08:37:26+00:00\",\"description\":\"Ces stars du Web, Influenceurs ou leaders d\u2019opinion , envahissent et ma\u00eetrisent les r\u00e9seaux sociaux pour le plus grand bonheur des marques !\",\"breadcrumb\":{\"@id\":\"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/#primaryimage\",\"url\":\"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-img06.jpg\",\"contentUrl\":\"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-img06.jpg\",\"width\":1999,\"height\":1333,\"caption\":\"Ces stars du Web, leaders d\u2019opinion qui envahissent et ma\u00eetrisent les r\u00e9seaux sociaux pour le plus grand bonheur des marques ! \u00a9 copyright image : ROMAN3D\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/roman3d.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Influenceurs &#038; influenceuses : qu\u2019est-ce que c\u2019est ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/roman3d.com\/fr\/#website\",\"url\":\"https:\/\/roman3d.com\/fr\/\",\"name\":\"ROMAN3D\",\"description\":\"Bienvenue sur notre portfolio : Infographistes 2D &amp; 3D - Communication &amp; Marketing Digital\",\"publisher\":{\"@id\":\"https:\/\/roman3d.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/roman3d.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/roman3d.com\/fr\/#organization\",\"name\":\"ROMAN3D\",\"url\":\"https:\/\/roman3d.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/roman3d.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mk0roman3dcomngrk345.kinstacdn.com\/wp-content\/uploads\/2020\/08\/nl-roman3d-logo-black-full-1-e1596841899971.png\",\"contentUrl\":\"https:\/\/mk0roman3dcomngrk345.kinstacdn.com\/wp-content\/uploads\/2020\/08\/nl-roman3d-logo-black-full-1-e1596841899971.png\",\"width\":200,\"height\":200,\"caption\":\"ROMAN3D\"},\"image\":{\"@id\":\"https:\/\/roman3d.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/roman3d\/\",\"https:\/\/x.com\/ROMAN3D_PRO\",\"https:\/\/www.instagram.com\/roman3d_pro\/\",\"http:\/\/www.pinterest.com\/ROMAN3D\",\"https:\/\/www.youtube.com\/channel\/UCqbu_WQkOwwuFyBso9fvvaA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/roman3d.com\/fr\/#\/schema\/person\/92ae9fab6a65a55411cba7cc683414dc\",\"name\":\"ROMAN3D\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/roman3d.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/20cb3d84b31bf0d3fbced30f1ffed6e8374ec143a092c5d15bf90bf6beed2021?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/20cb3d84b31bf0d3fbced30f1ffed6e8374ec143a092c5d15bf90bf6beed2021?s=96&d=mm&r=g\",\"caption\":\"ROMAN3D\"},\"description\":\"\u201cEnfants du digital\u201d, nous sommes passionn\u00e9s et en veille constante sur les nouvelles technologies, le cours d\u2019actualit\u00e9s, le graphisme et le design \u00e0 venir. Nous suivons ces actualit\u00e9s via diff\u00e9rents sites web, ainsi que par le biais des r\u00e9seaux sociaux.\",\"sameAs\":[\"https:\/\/roman3d.com\"],\"url\":\"https:\/\/roman3d.com\/fr\/author\/customersroman3d-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Influenceurs & influenceuses : qu\u2019est-ce que c\u2019est ? ROMAN3D","description":"Ces stars du Web, Influenceurs ou leaders d\u2019opinion , envahissent et ma\u00eetrisent les r\u00e9seaux sociaux pour le plus grand bonheur des marques !","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/","og_locale":"fr_FR","og_type":"article","og_title":"ROMAN3D \u223c Influenceurs & influenceuses : qu\u2019est-ce que c\u2019est ?","og_description":"Ces stars du Web, leaders d\u2019opinion qui envahissent et ma\u00eetrisent les r\u00e9seaux sociaux pour le plus grand bonheur des marques !","og_url":"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/","og_site_name":"ROMAN3D","article_publisher":"https:\/\/www.linkedin.com\/company\/roman3d\/","article_published_time":"2021-03-21T00:34:50+00:00","article_modified_time":"2025-04-30T08:37:26+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/facebook-roman3d-influenceurs-2021-v01.jpg","type":"image\/jpeg"}],"author":"ROMAN3D","twitter_card":"summary_large_image","twitter_title":"ROMAN3D \u223c Influenceurs & influenceuses : qu\u2019est-ce que c\u2019est ?","twitter_description":"Ces stars du Web, leaders d\u2019opinion qui envahissent et ma\u00eetrisent les r\u00e9seaux sociaux pour le plus grand bonheur des marques !","twitter_image":"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/twitter-roman3d-influenceurs-2021-v01.jpg","twitter_creator":"@ROMAN3D_PRO","twitter_site":"@ROMAN3D_PRO","twitter_misc":{"\u00c9crit par":"ROMAN3D","Dur\u00e9e de lecture estim\u00e9e":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/#article","isPartOf":{"@id":"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/"},"author":{"name":"ROMAN3D","@id":"https:\/\/roman3d.com\/fr\/#\/schema\/person\/92ae9fab6a65a55411cba7cc683414dc"},"headline":"Influenceurs &#038; influenceuses : qu\u2019est-ce que c\u2019est ?","datePublished":"2021-03-21T00:34:50+00:00","dateModified":"2025-04-30T08:37:26+00:00","mainEntityOfPage":{"@id":"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/"},"wordCount":4127,"publisher":{"@id":"https:\/\/roman3d.com\/fr\/#organization"},"image":{"@id":"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/#primaryimage"},"thumbnailUrl":"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-img06.jpg","articleSection":["R\u00c9SEAUX SOCIAUX"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/","url":"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/","name":"Influenceurs & influenceuses : qu\u2019est-ce que c\u2019est ? ROMAN3D","isPartOf":{"@id":"https:\/\/roman3d.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/#primaryimage"},"image":{"@id":"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/#primaryimage"},"thumbnailUrl":"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-img06.jpg","datePublished":"2021-03-21T00:34:50+00:00","dateModified":"2025-04-30T08:37:26+00:00","description":"Ces stars du Web, Influenceurs ou leaders d\u2019opinion , envahissent et ma\u00eetrisent les r\u00e9seaux sociaux pour le plus grand bonheur des marques !","breadcrumb":{"@id":"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/#primaryimage","url":"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-img06.jpg","contentUrl":"https:\/\/roman3d.com\/wp-content\/uploads\/2021\/03\/roman3d-article-blog-influenceurs-et-influenceuses-img06.jpg","width":1999,"height":1333,"caption":"Ces stars du Web, leaders d\u2019opinion qui envahissent et ma\u00eetrisent les r\u00e9seaux sociaux pour le plus grand bonheur des marques ! \u00a9 copyright image : ROMAN3D"},{"@type":"BreadcrumbList","@id":"https:\/\/roman3d.com\/fr\/reseaux-sociaux\/influenceurs-et-influenceuses-qu-est-ce-que-c-est\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/roman3d.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Influenceurs &#038; influenceuses : qu\u2019est-ce que c\u2019est ?"}]},{"@type":"WebSite","@id":"https:\/\/roman3d.com\/fr\/#website","url":"https:\/\/roman3d.com\/fr\/","name":"ROMAN3D","description":"Bienvenue sur notre portfolio : Infographistes 2D &amp; 3D - Communication &amp; Marketing Digital","publisher":{"@id":"https:\/\/roman3d.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/roman3d.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/roman3d.com\/fr\/#organization","name":"ROMAN3D","url":"https:\/\/roman3d.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/roman3d.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/mk0roman3dcomngrk345.kinstacdn.com\/wp-content\/uploads\/2020\/08\/nl-roman3d-logo-black-full-1-e1596841899971.png","contentUrl":"https:\/\/mk0roman3dcomngrk345.kinstacdn.com\/wp-content\/uploads\/2020\/08\/nl-roman3d-logo-black-full-1-e1596841899971.png","width":200,"height":200,"caption":"ROMAN3D"},"image":{"@id":"https:\/\/roman3d.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/roman3d\/","https:\/\/x.com\/ROMAN3D_PRO","https:\/\/www.instagram.com\/roman3d_pro\/","http:\/\/www.pinterest.com\/ROMAN3D","https:\/\/www.youtube.com\/channel\/UCqbu_WQkOwwuFyBso9fvvaA"]},{"@type":"Person","@id":"https:\/\/roman3d.com\/fr\/#\/schema\/person\/92ae9fab6a65a55411cba7cc683414dc","name":"ROMAN3D","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/roman3d.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/20cb3d84b31bf0d3fbced30f1ffed6e8374ec143a092c5d15bf90bf6beed2021?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/20cb3d84b31bf0d3fbced30f1ffed6e8374ec143a092c5d15bf90bf6beed2021?s=96&d=mm&r=g","caption":"ROMAN3D"},"description":"\u201cEnfants du digital\u201d, nous sommes passionn\u00e9s et en veille constante sur les nouvelles technologies, le cours d\u2019actualit\u00e9s, le graphisme et le design \u00e0 venir. Nous suivons ces actualit\u00e9s via diff\u00e9rents sites web, ainsi que par le biais des r\u00e9seaux sociaux.","sameAs":["https:\/\/roman3d.com"],"url":"https:\/\/roman3d.com\/fr\/author\/customersroman3d-com\/"}]}},"_links":{"self":[{"href":"https:\/\/roman3d.com\/fr\/wp-json\/wp\/v2\/posts\/1686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roman3d.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/roman3d.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/roman3d.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/roman3d.com\/fr\/wp-json\/wp\/v2\/comments?post=1686"}],"version-history":[{"count":3,"href":"https:\/\/roman3d.com\/fr\/wp-json\/wp\/v2\/posts\/1686\/revisions"}],"predecessor-version":[{"id":8285,"href":"https:\/\/roman3d.com\/fr\/wp-json\/wp\/v2\/posts\/1686\/revisions\/8285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/roman3d.com\/fr\/wp-json\/wp\/v2\/media\/1747"}],"wp:attachment":[{"href":"https:\/\/roman3d.com\/fr\/wp-json\/wp\/v2\/media?parent=1686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/roman3d.com\/fr\/wp-json\/wp\/v2\/categories?post=1686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/roman3d.com\/fr\/wp-json\/wp\/v2\/tags?post=1686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}