{"id":9496,"date":"2026-07-07T21:32:59","date_gmt":"2026-07-07T19:32:59","guid":{"rendered":"https:\/\/roman3d.com\/?p=9496"},"modified":"2026-07-07T21:34:44","modified_gmt":"2026-07-07T19:34:44","slug":"how-to-redesign-a-showcase-website-without-losing-seo","status":"publish","type":"post","link":"https:\/\/roman3d.com\/en\/website\/how-to-redesign-a-showcase-website-without-losing-seo\/","title":{"rendered":"How to Redesign a Showcase Website Without Losing SEO"},"content":{"rendered":"

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Website Redesign : How to Redo a Showcase Website Without Losing SEO<\/h2>\n

[\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Intro” _builder_version=”4.27.7″ _module_preset=”05b6b6ce-9585-4ec1-94da-cd0f40f4dfa1″ text_font=”||||||||” link_font=”|100|||on|||#000000|” link_text_color=”#000000″ quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”#00e5fe” background_image=”https:\/\/roman3d.com\/wp-content\/uploads\/2024\/04\/roman3d-accueil-encart-icones-01-2.png” parallax=”on” module_alignment=”left” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”20px|20px|5px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

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Redesigning a showcase website<\/strong> is an excellent opportunity to modernize your image<\/strong> and improve user experience<\/strong>, but if poorly executed, a migration can cause a lasting drop in your traffic. This practical guide explains, step by step, how to prepare, execute, and monitor a redesign without losing your SEO, with a checklist, examples, and priority actions.<\/strong><\/p>\n<\/blockquote>\n

[\/et_pb_text][et_pb_image src=”https:\/\/roman3d.com\/wp-content\/uploads\/2026\/07\/roman3d-article-blog-fr-refonte-site-web-seo-img02.jpg” title_text=”roman3d-blog-article-en-website-redesign-seo-img02″ _builder_version=”4.27.7″ _module_preset=”default” custom_margin=”||50px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” admin_label=”Titre H2″ _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” module_alignment=”left” custom_margin=”40px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” header_font_last_edited=”off|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

Why this redesign must not break your SEO<\/h2>\n

[\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||50px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

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  • A redesign<\/strong> often modifies URLs, structure, content, and technical aspects; these changes can break what makes your current rankings (indexed pages, backlinks, search intent).<\/li>\n
  • The goal is to preserve “link juice”<\/strong>, high-value pages, and user intent while benefiting from improvements (speed, mobile, content).<\/li>\n<\/ul>\n

    [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” admin_label=”Titre H2″ _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” module_alignment=”left” custom_margin=”40px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” header_font_last_edited=”off|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

    Before the redesign \u2014 preparation<\/h2>\n

    [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

    1. Conduct a complete inventory of URLs<\/h3>\n

    [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||-2px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

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      Crawl the current site<\/strong> with Screaming Frog, Sitebulb, or an equivalent crawler to list all pages, HTTP statuses, title\/meta tags, Hn, and page weight.<\/p>\n<\/li>\n

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      Export the list<\/strong> in CSV to build the old URL \u2192 new URL mapping table.<\/p>\n<\/li>\n<\/ul>\n

      [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

      2. Prioritize strategic pages<\/h3>\n

      [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||-2px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

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        Identify the pages<\/strong> that bring the most organic traffic and conversions (Google Analytics \/ GA4, Search Console).<\/p>\n<\/li>\n

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        Categorize them<\/strong> as “to be kept exactly”, “to be merged”, “to be redirected to equivalent”, “to be deleted with caution”.<\/p>\n<\/li>\n<\/ul>\n

        [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

        3. Export historical SEO data<\/h3>\n

        [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||-2px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

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          Save performance data :<\/strong> GSC positions and clicks, indexed pages, organic traffic per page (GA4), and main backlinks (Ahrefs \/ Majestic \/ Semrush).<\/p>\n<\/li>\n<\/ul>\n

          [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

          4. Map backlinks and linked pages<\/h3>\n

          [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||-2px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

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            Identify the URLs<\/strong> that receive the most inbound links; these pages must maintain a 1\u21921 redirect when their URL changes.<\/p>\n<\/li>\n<\/ul>\n

            [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

            5. Design the new tree structure while preserving intent<\/h3>\n

            [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||-2px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

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              The new structure<\/strong> must respect semantic logic and user journeys; avoid breaking the logical depth of high-performing pages.<\/p>\n<\/li>\n<\/ul>\n

              [\/et_pb_text][et_pb_image src=”https:\/\/roman3d.com\/wp-content\/uploads\/2026\/07\/roman3d-article-blog-fr-refonte-site-web-seo-img03.jpg” title_text=”roman3d-article-blog-fr-refonte-site-web-seo-img03″ _builder_version=”4.27.7″ _module_preset=”default” custom_margin=”||50px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” admin_label=”Titre H2″ _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” module_alignment=”left” custom_margin=”40px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” header_font_last_edited=”off|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

              During the redesign \u2014 best practices to apply in pre-production<\/h2>\n

              [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

              1. Block pre-production indexing<\/h3>\n

              [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                \n
              • Place a global noindex<\/strong> or a Disallow in robots.txt on the pre-production environment to prevent indexing of drafts.<\/li>\n<\/ul>\n

                [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                2. Set up the mapping table and 301 redirects<\/h3>\n

                [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                  \n
                • \n

                  Before going live<\/strong>, prepare a 301 redirect file, line by line, linking each old URL to its equivalent new URL.<\/p>\n<\/li>\n

                • \n

                  Priority :<\/strong> traffic pages and pages with backlinks.<\/p>\n<\/li>\n<\/ul>\n

                  [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                  3. Respect essential tags and content<\/h3>\n

                  [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                    \n
                  • \n

                    Keep optimized titles\/H1s<\/strong> on important pages; if you change a title, retain the intent and keyword variations (e.g., \u201cwebsite redesign\u201d, \u201cshowcase site redesign\u201d).<\/p>\n<\/li>\n

                  • \n

                    Reuse high-performing content<\/strong> and improve it rather than deleting it.<\/p>\n<\/li>\n<\/ul>\n

                    [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                    4. Check Hn structure, canonical, and hreflang<\/h3>\n

                    [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

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                    • \n

                      Ensure that each page<\/strong> has a unique H1, logical subheadings, and correct canonicals to avoid duplication.<\/p>\n<\/li>\n<\/ul>\n

                      [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                      5. Internal linking and breadcrumbs<\/h3>\n

                      [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                        \n
                      • \n

                        Review and improve internal linking<\/strong> so that internal PageRank reaches priority pages; check breadcrumbs for UX and SEO.<\/p>\n<\/li>\n<\/ul>\n

                        [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                        6. Optimize technical aspects (Core Web Vitals, mobile)<\/h3>\n

                        [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                          \n
                        • \n

                          Measure and improve<\/strong> speed and mobile experience from pre-production, aiming for healthy Core Web Vitals scores.<\/p>\n<\/li>\n<\/ul>\n

                          [\/et_pb_text][et_pb_image src=”https:\/\/roman3d.com\/wp-content\/uploads\/2026\/07\/roman3d-article-blog-fr-refonte-site-web-seo-img04.2.jpg” title_text=”roman3d-blog-article-en-website-redesign-seo-img04.2″ _builder_version=”4.27.7″ _module_preset=”default” custom_margin=”||50px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” admin_label=”Titre H2″ _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” module_alignment=”left” custom_margin=”40px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” header_font_last_edited=”off|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                          Technical checklist to execute before launch<\/h2>\n

                          [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                            \n
                          • \n

                            URLs inventory exported and validated.<\/p>\n<\/li>\n

                          • \n

                            Complete 301 redirect table tested in pre-production.<\/p>\n<\/li>\n

                          • \n

                            Pre-production set to noindex.<\/p>\n<\/li>\n

                          • \n

                            Titles, metas, and Hn rewritten and validated for important pages.<\/p>\n<\/li>\n

                          • \n

                            Updated XML sitemap ready for submission.<\/p>\n<\/li>\n

                          • \n

                            robots.txt file ready for production (allow indexing).<\/p>\n<\/li>\n

                          • \n

                            Analytics and Search Console tracking configured for the final version.<\/p>\n<\/li>\n

                          • \n

                            SSL certificate installed and tested.<\/p>\n<\/li>\n

                          • \n

                            QA tests : internal links, images, alt attributes, microdata (schema.org).<\/p>\n<\/li>\n<\/ul>\n

                            [\/et_pb_text][et_pb_image src=”https:\/\/roman3d.com\/wp-content\/uploads\/2026\/07\/roman3d-article-blog-fr-refonte-site-web-seo-img05.jpg” title_text=”roman3d-blog-article-en-website-redesign-seo-img05″ _builder_version=”4.27.7″ _module_preset=”default” custom_margin=”||50px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” admin_label=”Titre H2″ _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” module_alignment=”left” custom_margin=”40px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” header_font_last_edited=”off|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                            Launch day \u2014 step-by-step procedure<\/h2>\n

                            [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                            1. Switch DNS and put the site into production<\/h3>\n

                            [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                              \n
                            • \n

                              Plan the launch<\/strong> at a low-traffic time and inform teams.<\/p>\n<\/li>\n<\/ul>\n

                              [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                              2. Check robots.txt and remove noindex<\/h3>\n

                              [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                \n
                              • \n

                                Immediately verify<\/strong> that production allows crawling.<\/p>\n<\/li>\n<\/ul>\n

                                [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                3. Deploy 301 redirects<\/h3>\n

                                [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                  \n
                                • \n

                                  Load the redirect file<\/strong> and test critical routes (traffic pages, pages with backlinks).<\/p>\n<\/li>\n<\/ul>\n

                                  [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                  4. Submit the new sitemap to Google Search Console<\/h3>\n

                                  [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                    \n
                                  • \n

                                    Send the sitemap<\/strong> and request inspection of key pages to accelerate re-indexing.<\/p>\n<\/li>\n<\/ul>\n

                                    [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                    5. Initiate immediate checks<\/h3>\n

                                    [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                      \n
                                    • \n

                                      Look for<\/strong> 5xx\/4xx errors, check the status of main pages, and ensure tracking is working correctly.<\/p>\n<\/li>\n<\/ul>\n

                                      [\/et_pb_text][et_pb_image src=”https:\/\/roman3d.com\/wp-content\/uploads\/2026\/07\/roman3d-article-blog-fr-refonte-site-web-seo-img06.jpg” title_text=”roman3d-blog-article-en-website-redesign-seo-img06″ _builder_version=”4.27.7″ _module_preset=”default” custom_margin=”||50px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” admin_label=”Titre H2″ _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” module_alignment=”left” custom_margin=”40px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” header_font_last_edited=”off|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                      Post-launch monitoring \u2014 monitoring and corrective actions<\/h2>\n

                                      [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                      1. Active monitoring<\/h3>\n

                                      [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                        \n
                                      • \n

                                        During the first 30 days<\/strong>, daily monitor : GSC coverage, crawl errors, indexed pages, traffic evolution, and positions.<\/p>\n<\/li>\n<\/ul>\n

                                        [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                        2. Correct 404s and poorly executed redirects<\/h3>\n

                                        [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

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                                        • \n

                                          Quickly<\/strong> identify<\/strong> old URLs returning 404s and create appropriate 301s.<\/p>\n<\/li>\n<\/ul>\n

                                          [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                          3. Compare keyword positions<\/h3>\n

                                          [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

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                                          • \n

                                            Measure loss\/gain<\/strong> on strategic keywords; prioritize corrections for pages that have lost the most.<\/p>\n<\/li>\n<\/ul>\n

                                            [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                            4. Monitor backlinks and external signals<\/h3>\n

                                            [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                              \n
                                            • \n

                                              Verify that important backlinks<\/strong> point to an active URL or a 301 redirect.<\/p>\n<\/li>\n<\/ul>\n

                                              [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                              5. Continuous optimization<\/h3>\n

                                              [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                \n
                                              • \n

                                                Take advantage of the redesign<\/strong> to enrich content, add semantic FAQs, and improve conversion \u2014 the redesign is an opportunity to gain positions and visibility.<\/p>\n<\/li>\n<\/ul>\n

                                                [\/et_pb_text][et_pb_image src=”https:\/\/roman3d.com\/wp-content\/uploads\/2026\/07\/roman3d-article-blog-fr-refonte-site-web-seo-img08.jpg” title_text=”roman3d-blog-article-en-website-redesign-seo-img08″ _builder_version=”4.27.7″ _module_preset=”default” custom_margin=”||50px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” admin_label=”Titre H2″ _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” module_alignment=”left” custom_margin=”40px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” header_font_last_edited=”off|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                Fatal errors to avoid<\/h2>\n

                                                [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                  \n
                                                • \n

                                                  Going live without complete 301 redirects.<\/p>\n<\/li>\n

                                                • \n

                                                  Leaving the pre-production noindex active on production.<\/p>\n<\/li>\n

                                                • \n

                                                  Deleting high-performing pages without an equivalent or redirect.<\/p>\n<\/li>\n

                                                • \n

                                                  Ignoring post-launch monitoring (GSC, analytics).<\/p>\n<\/li>\n

                                                • \n

                                                  Forgetting to reconfigure tracking and tags (Google Analytics, GTM).<\/p>\n<\/li>\n<\/ul>\n

                                                  [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” admin_label=”Titre H2″ _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” module_alignment=”left” custom_margin=”40px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” header_font_last_edited=”off|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                  Concrete examples of redirects and rules<\/h2>\n

                                                  [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                    \n
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                                                    Simple 1\u21921 example: \/services\/identite \u2192 \/agence\/identite-visuelle 301.<\/p>\n<\/li>\n

                                                  • \n

                                                    Page merging : if you merge two pages A and B to page C, redirect A\u2192C and B\u2192C and update internal links.<\/p>\n<\/li>\n

                                                  • \n

                                                    Inbound backlinks : maintain permanent 301 redirects for pages that had external links to preserve SEO juice.<\/p>\n<\/li>\n<\/ul>\n

                                                    [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” admin_label=”Titre H2″ _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” module_alignment=”left” custom_margin=”40px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” header_font_last_edited=”off|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                    Semantic optimization \u2014 keep \u201cwebsite redesign\u201d visible<\/h2>\n

                                                    [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

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                                                      Naturally integrate the main keyword “website redesign” into the title, H1, first paragraph, and 2\u20133 secondary subheadings without over-optimization.<\/p>\n<\/li>\n

                                                    • \n

                                                      Use variations and long-tail keywords: “showcase site redesign”, “SEO website redesign”, “website migration” to capture more intent.<\/p>\n<\/li>\n

                                                    • \n

                                                      Create an optimized FAQ (see suggestions below) to target featured snippets.<\/p>\n<\/li>\n<\/ul>\n

                                                      [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” admin_label=”Titre H2″ _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” module_alignment=”left” custom_margin=”40px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” header_font_last_edited=”off|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                      Recommended tags and snippets<\/h2>\n

                                                      [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                        \n
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                                                        Title example (service page) :<\/strong> Showcase Website Redesign \u2014 SEO Optimized Website Redesign<\/p>\n<\/li>\n

                                                      • \n

                                                        Meta description example :<\/strong> Showcase Website Redesign : follow our SEO checklist (301 redirects, sitemap, GSC) to modernize your site without losing traffic.<\/p>\n<\/li>\n

                                                      • \n

                                                        Schema :<\/strong> implement BreadcrumbList and Organization on the homepage and Article schema on content pages.<\/p>\n<\/li>\n<\/ul>\n

                                                        [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” admin_label=”Titre H2″ _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” module_alignment=”left” custom_margin=”40px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” header_font_last_edited=”off|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                        Internal linking and post-redesign content strategy<\/h2>\n

                                                        [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                          \n
                                                        • \n

                                                          Repair and strengthen internal links to strategic pages.<\/p>\n<\/li>\n

                                                        • \n

                                                          Publish related articles (e.g., “SEO Checklist for a Redesign”, “When to Redo a Showcase Website”) to capture long-tail keywords and anchor the “website redesign” theme.<\/p>\n<\/li>\n

                                                        • \n

                                                          Use natural anchors containing keyword variations.<\/p>\n<\/li>\n<\/ul>\n

                                                          [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” admin_label=”Titre H2″ _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” module_alignment=”left” custom_margin=”40px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” header_font_last_edited=”off|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                          Post-migration audit: KPIs to monitor<\/h2>\n

                                                          [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”40px||40px||true|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                            \n
                                                          • \n

                                                            Impressions and clicks (Search Console) Day 0 \u2192 +30 days \u2192 +90 days.<\/p>\n<\/li>\n

                                                          • \n

                                                            Positions on priority keywords.<\/p>\n<\/li>\n

                                                          • \n

                                                            Overall organic traffic and per page (GA4).<\/p>\n<\/li>\n

                                                          • \n

                                                            Crawl rate and crawl errors.<\/p>\n<\/li>\n

                                                          • \n

                                                            Core Web Vitals and mobile score.<\/p>\n<\/li>\n<\/ul>\n

                                                            [\/et_pb_text][et_pb_image src=”https:\/\/roman3d.com\/wp-content\/uploads\/2026\/07\/roman3d-article-blog-fr-refonte-site-web-seo-img07.jpg” title_text=”roman3d-blog-article-en-website-redesign-seo-img08″ _builder_version=”4.27.7″ _module_preset=”default” custom_margin=”||50px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” admin_label=”Titre H2″ _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” module_alignment=”left” custom_margin=”40px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” header_font_last_edited=”off|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                            Printable condensed checklist<\/h2>\n

                                                            [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                              \n
                                                            • \n

                                                              Export URLs and GSC\/GA4\/backlink data.<\/p>\n<\/li>\n

                                                            • \n

                                                              Prepare 301 redirect table.<\/p>\n<\/li>\n

                                                            • \n

                                                              Block pre-production (noindex).<\/p>\n<\/li>\n

                                                            • \n

                                                              Test redirects in pre-production.<\/p>\n<\/li>\n

                                                            • \n

                                                              Switch, check robots.txt and sitemap.<\/p>\n<\/li>\n

                                                            • \n

                                                              Submit sitemap and monitor GSC.<\/p>\n<\/li>\n

                                                            • \n

                                                              Correct 404s, check backlinks, optimize content.<\/p>\n<\/li>\n<\/ul>\n

                                                              [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” admin_label=”Titre H2″ _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” module_alignment=”left” custom_margin=”40px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” header_font_last_edited=”off|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                              On-page optimization \u2014 concrete examples<\/h2>\n

                                                              [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                                \n
                                                              • \n

                                                                Service page “Showcase Website Redesign” : H1 “Showcase Website Redesign \u2014 Modernize Your Online Presence”, include main keyword in 1st paragraph and 1-2 subheadings, add an FAQ, and a clear call to action.<\/p>\n<\/li>\n

                                                              • \n

                                                                Social proof block : display testimonials and client cases on the page to improve CTR and time spent.<\/p>\n<\/li>\n<\/ul>\n

                                                                [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” admin_label=”Titre H2″ _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” module_alignment=”left” custom_margin=”40px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” header_font_last_edited=”off|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                                Recommended length and linking<\/h2>\n

                                                                [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                                  \n
                                                                • \n

                                                                  Pillar page on “website redesign” : 1,200\u20132,000 words to cover informational and transactional intent.<\/p>\n<\/li>\n

                                                                • \n

                                                                  Service pages : 600\u20131,200 words conversion-oriented, UX\/SEO optimized.<\/p>\n<\/li>\n

                                                                • \n

                                                                  Internal links from thematic blog articles to reinforce the pillar page.<\/p>\n<\/li>\n<\/ul>\n

                                                                  [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” admin_label=”Titre H2″ _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” module_alignment=”left” custom_margin=”40px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” header_font_last_edited=”off|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                                  Example of optimized introduction (snippet for the page)<\/h2>\n

                                                                  [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                                  Redesigning your showcase site without losing its SEO requires method:<\/strong> URL inventory, 301 redirects, pre-production control, and post-launch monitoring. Follow this checklist to maintain your traffic and leverage the redesign to improve your rankings for “website redesign”. <\/p>\n

                                                                  [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” admin_label=”Titre H2″ _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” module_alignment=”left” custom_margin=”40px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” header_font_last_edited=”off|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                                  Appendix: redirect table template (CSV format)<\/h2>\n

                                                                  [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                                    \n
                                                                  • \n

                                                                    Old_URL, New_URL, Redirect_Type (301), Reason, Note<\/p>\n<\/li>\n

                                                                  • \n

                                                                    \/old-page.html,\/new-page\/,301,Page merged with X,Keep H1 and meta<\/p>\n<\/li>\n<\/ul>\n

                                                                    [\/et_pb_text][et_pb_image src=”https:\/\/roman3d.com\/wp-content\/uploads\/2026\/07\/roman3d-article-blog-fr-refonte-site-web-seo-img09.jpg” title_text=”roman3d-blog-article-en-website-redesign-seo-img09″ _builder_version=”4.27.7″ _module_preset=”default” custom_margin=”||50px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” admin_label=”Titre H2″ _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” module_alignment=”left” custom_margin=”40px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” header_font_last_edited=”off|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                                    Final remarks<\/h2>\n

                                                                    [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                                      \n
                                                                    • \n

                                                                      The redesign is an opportunity to gain SEO if you handle high-performing pages carefully and follow a rigorous migration plan.<\/p>\n<\/li>\n

                                                                    • \n

                                                                      If you share access (CSV of URLs, GSC\/GA4 export), I can prepare the redirect table and generate optimized titles\/meta descriptions for priority pages.<\/p>\n<\/li>\n<\/ul>\n

                                                                      [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” admin_label=”Titre H2″ _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” module_alignment=”left” custom_margin=”40px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” header_font_last_edited=”off|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                                      FAQ<\/h2>\n

                                                                      [\/et_pb_text][dsm_faq _builder_version=”4.27.7″ _module_preset=”default” header_level=”h6″ background_color=”RGBA(255,255,255,0)” custom_padding=”||3px|||” global_colors_info=”{}”][dsm_faq_child dsm_title=”Does redesigning a showcase site necessarily mean losing SEO ?” dsm_content=”<\/p>\n

                                                                      No, if the redesign is prepared with 301 redirects, preservation of important pages, and post-launch monitoring.<\/p>\n

                                                                      ” _builder_version=”4.27.7″ _module_preset=”default” global_colors_info=”{}”][\/dsm_faq_child][dsm_faq_child dsm_title=”Should all URLs be changed during a redesign ?” dsm_content=”<\/p>\n

                                                                      No, it's better to keep URLs that are already performing well and only change those that truly need to evolve.<\/p>\n

                                                                      ” _builder_version=”4.27.7″ _module_preset=”default” global_colors_info=”{}”][\/dsm_faq_child][dsm_faq_child dsm_title=”How long should be planned for a redesign without SEO risk ?” dsm_content=”<\/p>\n

                                                                      Depending on the site's size, it often takes 4 to 12 weeks of preparation, followed by careful monitoring for the first 30 days after launch.<\/p>\n

                                                                      ” _builder_version=”4.27.7″ _module_preset=”default” global_colors_info=”{}”][\/dsm_faq_child][dsm_faq_child dsm_title=”What is the golden rule before deleting a page ?” dsm_content=”<\/p>\n

                                                                      Never delete a page that receives traffic or backlinks without redirecting it to an equivalent page.<\/p>\n

                                                                      ” _builder_version=”4.27.7″ _module_preset=”default” global_colors_info=”{}”][\/dsm_faq_child][dsm_faq_child dsm_title=”How to know if the redesign has negatively impacted SEO ?” dsm_content=”<\/p>\n

                                                                      Compare clicks, impressions, organic traffic, and positions before and after launch over 30 to 90 days.<\/p>\n

                                                                      ” _builder_version=”4.27.7″ _module_preset=”default” global_colors_info=”{}”][\/dsm_faq_child][\/dsm_faq][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” admin_label=”Titre H2″ _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” module_alignment=”left” custom_margin=”40px||40px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” header_font_last_edited=”off|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                                      Need help with your redesign ?<\/h2>\n

                                                                      [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Intro” _builder_version=”4.27.7″ _module_preset=”05b6b6ce-9585-4ec1-94da-cd0f40f4dfa1″ text_font=”||||||||” link_font=”|100|||on|||#000000|” link_text_color=”#000000″ quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”#00e5fe” background_image=”https:\/\/roman3d.com\/wp-content\/uploads\/2024\/04\/roman3d-accueil-encart-icones-01-2.png” parallax=”on” module_alignment=”left” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”20px|20px|5px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                                      Here’s how we can assist you :<\/strong><\/strong>
                                                                      \n<\/br>
                                                                      \n\ud83d\udc49 <\/strong>Create your redirect plan<\/strong> and mapping table<\/strong>.
                                                                      \n\ud83d\udc49 <\/strong>Optimize your titles<\/strong> and meta descriptions<\/strong> on key pages.<\/p>\n

                                                                      \ud83d\udc49 <\/strong>Prepare a clear technical checklist<\/strong> for launch.<\/p><\/blockquote>\n

                                                                      [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”30px||50px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px|0px|20px|false|false” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                                      \n

                                                                      A successful website redesign is also an opportunity to strengthen your visibility : discover our web expertise to secure your SEO and improve your performance.<\/strong><\/p>\n<\/blockquote>\n

                                                                      [\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” content_last_edited=”off|phone” admin_label=”Texte” _builder_version=”4.27.7″ text_font=”||||||||” link_font=”|100|||on|||#000000|” quote_font=”Playfair Display||on||||||” quote_text_color=”#404040″ quote_line_height=”1.2em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_text_color=”#000000″ header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_color=”RGBA(0,0,0,0)” module_alignment=”left” custom_margin=”50px||50px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|20px||20px|false|false” link_option_url=”https:\/\/roman3d.com\/fr\/projet\/le-malade-imaginaire\/” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

                                                                      Website & SEO<\/a><\/p><\/blockquote>\n