Graphic design agency in Paris : ROMAN3D and the AI Act

ROMAN3D, graphic design agency in Paris in the age of AI

In Paris, the creative landscape is extremely rich : studios, freelancers, communication agencies and digital agencies work side by side. In this environment, ROMAN3D positions itself as a graphic design agency specializing in the creation of custom images, videos and digital content for brands, creative projects and businesses.

Our specialty : we combine 2D/3D graphics, motion design, web design and, when it makes sense, creative AI. AI is not there to replace the artist, but to accelerate visual research, enrich creative paths and strengthen the production of quality content.

Not all of our creations are made with AI

ROMAN3D is first and foremost a 2D/3D graphic design agency : part of our images and videos are produced using traditional graphics, in 3D, in motion design and in compositing, without any AI generation tools, and another part is AI-assisted within an openly creative and regulated framework. A distinction must also be made between portfolio projects and blog article images : some blog images may come from paid image banks, with or without the use of AI generation or modification tools depending on the case. Some banks may also include visuals already created with the help of AI, and these are labeled according to their own rules. This helps reduce the AI footprint and credit artists whenever possible.

If you are looking for a Paris graphic design agency capable of clearly owning its working methods, distinguishing its AI content from its classic content and remaining aligned with your requirements in the spirit of the AI Act, ROMAN3D is positioned precisely in this niche.

Why the AI Act also concerns graphic design agencies

The AI Act is the European regulation on artificial intelligence. It introduces several transparency obligations regarding content generated or manipulated by AI, and closely affects digital content creators : agencies, creative studios, platforms, media, etc.

Among these obligations, some concern :

• Chatbots and AI systems with which the public interacts directly.

• Image, video, audio content that could be confused with real people or events, notably deepfakes.

• AI-generated texts that are published to inform the public on matters of public interest (news, health, safety, environment, democratic life … ).

Contrary to many simplified messages we see, the AI Act does not mandate that every image or text from an AI tool must be marked in the same way.

It distinguishes cases according to :

• The type of content.
• The actual use of the content.
• The risk of misleading the public.
• The existence or absence of human editorial control.

For a graphic design agency in Paris, this means being clear about what is published, but not putting everything in the same box out of fear or simplification.

Graphic design agency ≠ deepfake : putting things back in their place

A very common confusion is to consider that any image generated or modified with an AI would automatically be a deepfake. This is incorrect, and this confusion maintains unnecessary tension between artists and digital tools.

A deepfake, in the sense intended by the AI Act, mainly corresponds to content that :

• Imitates a real person (face, voice, identity).

• Shows them in a scene they never experienced.

• Attributes behaviors or words to them that they never held.

• Presents an invented event as if it were authentic documentary evidence.

Conversely, a graphic design agency like ROMAN3D creates :

• Original graphic visuals.
• Fictional characters.
• Stylized scenes.
• Conceptual and advertising images.
• 3D visuals and motion design for digital and social networks.

This content is not, by nature, deepfakes : they are clearly recognizable as graphic creations, within a visual universe, and not as evidence of real events.

AI texts: what is really targeted by the AI Act

Regarding the text part, the AI Act (via Article 50) introduces a specific transparency obligation for texts generated or manipulated by AI when they are published with the aim of informing the public on matters of public interest.

This concerns, for example :

• Automatically generated news articles.

• Texts explaining public health, safety or environmental issues.

• Content related to democratic life or elections.

• AI analyses published as reliable information sources without human control.

In these cases, the deployer (the one who publishes the text) must disclose that the content was generated or significantly manipulated by an AI, unless it is integrated into a real human editorial process with review and assumed responsibility.

Conversely, content such as :

• Presentation pages for a graphic design agency.
• service descriptions.
• commercial SEO articles reviewed and validated.
• promotional posts on social networks.

Are not automatically concerned by this specific obligation, provided they do not present themselves as information of public interest and are verified, corrected and validated by a human.

ROMAN3D, transparent graphic design agency since June 13, 2024

Before the AI Act made transparency mandatory in certain cases, ROMAN3D had already implemented a simple and explicit system : a dedicated AI logo to identify content created with the help of artificial intelligence tools.

This AI logo, used since June 13, 2024, has a very specific role :

• It does not appear on all ROMAN3D creations.
• It is only applied to portfolio and blog content that has been generated or heavily assisted by AI tools.
• It allows the public to immediately see that it is creative AI content, and not an entirely traditional visual.

In other words :

The ROMAN3D AI logo does not mark “everything we produce”. It clearly signals: “This content was generated with the help of artificial intelligence tools, within an openly graphic and creative framework.”

In parallel, ROMAN3D continues to produce :

• Images and videos 100% 2D/3D graphics, motion design and compositing, without AI.

• AI-assisted content, which is then identified by this AI logo to not mix the two universes.

• Blog article visuals that may come from paid image banks, sometimes with or without the use of generation tools or AI modification depending on the case.

This approach has two advantages :

• It avoids diluting the artistic message by mixing “No AI” and “Creative AI” without distinction.

• It is part of a voluntary transparency logic, started on June 13, 2024, across the entire ROMAN3D universe, portfolio, blog and social networks.

FAQ – AI Act, graphic design agency, AI and ROMAN3D AI logo

Sources and further reading

• Article 50 : Transparency obligations for providers and deployers of AI systems.
• Practical guide on transparency rules (Article 50).
• Code of practice on AI content transparency (EC).
• Popularization articles on the AI Act, deepfakes and AI content.

Need help with your AI content and brand image ?

The AI Act and the debates surrounding creative AI force brands to be clearer, more transparent and consistent in their communication, without sacrificing the creative power of their visuals.

As a 2D/3D graphic design & creative AI agency, ROMAN3D can help you find the right balance between visual innovation, respect for the public and compliance with new transparency expectations.

If you wish to move from intuitive communication on AI to a clear, transparent and creative strategy, let’s talk.

ROMAN3D can help you design a tailor-made, quality system, designed to protect your image, enhance your visual identity and amplify the good opportunities that creative AI can offer your brand.